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School
California State University, Los Angeles *
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Course
3100
Subject
Marketing
Date
Jun 4, 2024
Type
Pages
3
Uploaded by judy6514
Reading Assessment: White Papers
PH 3100
1.
Look up the group who created this report. They are selling a product. What is it?
The public health company. A bio-surveillance and total infection control support system.
2. If they’re selling a product, this white paper is likely a marketing tool. How does that affect how you
will read the document?
There can be potential bias because the writer is using the platform of the white paper to market a
product. The paper is self published, not peer reviewed and thus may not be completely credible.
It can also affect the reader by possibly not wanting to read the paper because it is only a way to sell
their product instead of it being an educational paper. In a way the person who wrote it only wants the
reader to try to buy or consider buying the product.
2.
Fill in the table to diagram the sections of this white paper:
Section
Title
Brief summary
How many infographics?
Topic of each
Executive
summary
public health
The consequences of
COVID 19 pandemic were
drastic and they do not
want something similar
to happen again. There
are newer technology
advances that help deal
with communicable
diseases. The U.S needs a
bio surveillance platform
or else it will be
vulnerable to dangers.
no
Introduction
Disease prevention
A network
biosurveillance platform
can help respond to
diseases. COVID 19
pandemic affected the
public health system
drastically, the moment
3 infographics
-purpose for the white
paper
-graph with countries
suffering disease
outbreaks
for this preventative
measure is now.
Some parts of the
healthcare system failing.
-data on recurrent and
capital spending , U.S
ranks 6th
Previous
approaches
Unstructured public
health system
the system lacks
structure and
communication, there is
a delay period public
health officials are left
without guidance -harms
lives
No
New findings
New technologies
real time data can
provide companies the
information needed and
protect workers that cant
stay at home, prevention
measures for COVID 19,
ensuring paid sick leave,
politicization of public
health
the biosurveillance
detects threats that have
pathogens
Genetic epidemiology
fingertips identify
transmission, variants or
mutations , rapid
dissemination
- detection”hubs”
No
Conclusions
The need for advanced
technology
Bio surveillance is
needed for prevention
and rapidness. It will
benefit the public health
system in the future and
provide easy access to
real time information.
The U.S should be
prepared for any
potential; pandemics and
No
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