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May 28, 2024
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1
MKT 205 Project
Danielle Fleck
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Michael Schneider
October 16, 2022
2
PRODUCT
semisweet chocolate baking chips
PERSONA
Rachelle, 40
DEMOGRAPHICS
Location:
A single-family dwelling located in a suburb of Cedar Rapids, Iowa.
Marital Status:
Rachelle is married to Tim for the past 12 years. Together they have 3 children, ages 15, 12, and 11.
Occupation and Income:
Rachelle is an office manager for a busy Dermatology office. She currently makes $65,000 per year.
Education Level:
Rachelle is a college graduate with a bachelor's degree in business administration from the University of Iowa.
PSYCHOGRAPHICS
Hobbies and Interests:
Rachelle's hobbies and interests include reading, exercising, volunteering at children's schools, family-oriented activities, and vacationing.
Wants and Preferences:
Rachelle is looking for semi-sweet chocolate chips to make tasty goodies, that will be set up for the upcoming bake sale.
Personal and Professional Goals:
Rachelle's personal and professional goals are to continue to succeed at her current place of employment and be present for her family.
Shopping Habits and Preferences:
Rachelle loves to shop, she is a bargain shopper and tends to
stay loyal to her favorite brands.
Lifestyle:
Rachelle is an active mom, who enjoys baking as a way to relieve stress from her busy life.
PROMOTION
FIRST MARKETING CHANNEL
3
Description of first marketing channel: The first marketing communication channel I will use is social media. The added benefit of utilizing a digital channel is that it will directly impact your target audience with the ability to communicate the product’s value. Social media gives you several options to expand your brand with customer interaction by utilizing discounts for inviting others to like or share your page. Increased interaction can also be achieved through your target audience's partnerships with social media influencers. In this case, the target audience will be millennials ages 20-40.
Why this channel is appropriate for this persona: This marketing channel is appropriate for Rachelle because like most busy mom's in her age group when she has a free moment she hops on to social media. Whether she is posting photos of her kid’s last soccer game or checking out her favorite vloggers, an ad is bound to be seen in the scrolling process.
SECOND MARKETING CHANNEL
Description of second marketing channel: My second marketing channel would be television. There is a television in most homes in the US which means there is a great potential for your product to be viewed in a commercial. Although commercials may seem like an annoyance they
have a certain influence when it comes time to choose a certain product.
Why this channel is appropriate for this persona: The second marketing channel is appropriate
for Rachelle because she loves to sit down at the end of the night and watch her favorite shows.
This is her time after everyone has gone to bed to settle down and gather herself. She enjoys watching cooking and crime shows most of all and could potentially see a commercial selling this product.
PRICE
PRICING FACTOR: COMPETITOR PRICING
Competitor pricing: Competitor pricing is setting the price of your product to that of your competitor. What the competitor charges affect pricing because if they price the product lower than yours the target audience may purchase the item from the competition. Doing this will cause your company to potentially lose some of your customer base due to the competitor offering a lower price.
How pricing factor is used to determine pricing: It is important to determine a price that appeals to your customer while also holding the value of your product. Pricing your product out
of the market range could potentially cost you sales and customers.
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Related Questions
MINICASE
The McGee Cake Company
In early 2013, Doc and Lyn McGee formed the MaBee Ceke
Company. The company produced a full line of cakes, and
its specialties included chess cake, lemon pound cake, and
double-iced, double-chocolate cake. The couple formed the
company as an outside interest, and both continued to work
at their current jobs. Doc did all the baking, and Lyn handled
the marketing and distribution. With good product quality and
a sound marketing plan, the company grew rapidly. In early
2016, the company was featured in a widely distributed entre-
the assets it owns, but demand for its cakes is still growing.
Further, the company has been approached by a national super-
market chain with a proposal to put four of its cakes in all of
the chain's stores, and a national restaurant chain has contacted
the company about selling McGee cakes in its restaurants. The
restaurant would sell the cakes without a brand name.
Doc and Lyn have operated the company as a sole propri-…
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4. A non-profit agency is electing a new chair of the board. The votes are shown below.
Number of voters 11
10 3
|Atkins Cortez Burke Atkins
Cortez Burke Cortez Burke
Burke Atkins AtkinsCortez
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1st choice
2nd choice
3rd choice
a. How many voters voted in this election?
b. How many votes are needed for a majority? A plurality?
c. Find the winner under the plurality method.
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D
Question 39
Child rearing and domestic duties have had little influence
on women's decisions to pursue elite leadership positions.
True
O False
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Question
Shaniya and Taniya Sharma are 25-year-old indistinguishable twins. The Sharma’s live in a
settlement on the outskirts of Ba town in Fiji Islands.
Shaniya was a brilliant child in secondary school and then proceeded to pursue her MBSS
degree at Fiji School of Medicine campus in Suva. Apart from her studies, she aspires to
become a student rep and will be contesting in the upcoming student election.
On the other hand, Taniya was an average performer in high school studies unlike her
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studies incomplete, and then decided to move to her uncle’s place in Savusavu (Fiji) to work
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Shaniya is now into her third year of MBBS studies and has hardly talked to Taniya for three
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Question
Shaniya and Taniya Sharma are 25-year-old indistinguishable twins. The Sharma’s live in a
settlement on the outskirts of Ba town in Fiji Islands.
Shaniya was a brilliant child in secondary school and then proceeded to pursue her MBSS
degree at Fiji School of Medicine campus in Suva. Apart from her studies, she aspires to
become a student rep and will be contesting in the upcoming student election.
On the other hand, Taniya was an average performer in high school studies unlike her
intelligent twin sister. She got into bad company and also got addicted to drugs. She left her
studies incomplete, and then decided to move to her uncle’s place in Savusavu (Fiji) to work
in a soap factory.
Shaniya is now into her third year of MBBS studies and has hardly talked to Taniya for three
long years. Coincidentally, very few people at her campus are actually aware that she has a
twin sister.
Pooja, who is classmate of Shaniya and Taniya, is also pursuing her studies at the same tertiary…
arrow_forward
Question
Shaniya and Taniya Sharma are 25-year-old indistinguishable twins. The Sharma’s live in a
settlement on the outskirts of Ba town in Fiji Islands.
Shaniya was a brilliant child in secondary school and then proceeded to pursue her MBSS
degree at Fiji School of Medicine campus in Suva. Apart from her studies, she aspires to
become a student rep and will be contesting in the upcoming student election.
On the other hand, Taniya was an average performer in high school studies unlike her
intelligent twin sister. She got into bad company and also got addicted to drugs. She left her
studies incomplete, and then decided to move to her uncle’s place in Savusavu (Fiji) to work
in a soap factory.
Shaniya is now into her third year of MBBS studies and has hardly talked to Taniya for three
long years. Coincidentally, very few people at her campus are actually aware that she has a
twin sister.
Pooja, who is classmate of Shaniya and Taniya, is also pursuing her studies at the same tertiary…
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1. Based on the topic above provide a hypothesis
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Which internal factor is driving the foreperson's perception of this new job assignment?
A.Experience
B.Novelty
C.Motivation
D.Personality
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Topic: "Effect of food price increase on the lower class in Brown’s Town, Jamaica".
1. Given the topic above what is the background of this study?
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Need help answering the questions below
*Attached the question below (in the image)
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Assess John Pentanol’s understanding of his role.
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IDENTIFICATION
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Multiple choices questions 18
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Life Orientation
2021
Grade 9
7.1
Discuss separately how values and interests are important factors to
consider when making a career choice.
(2X:
7.2
Name the type of institution from which an individual would typically obtain
the following qualifications:
7.2.1 a degree in medicine
7.2.2 a marketing diploma
7.3
Mention a factor that should NOT have an influence on making subject
choices.
QUESTION 8 - Case Study
Read the adapted online article below and answer the questions that follow:
TIMES LIVE
Schoolboy hospitalised after beating by bully- as classmates film it
NIVASHNI NAIR | 06 September, 2016 07:44
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Q1 Define Law?
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Down market stretch explain.example: Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.
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Based on the topic above provide an introduction.
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Question 6 options:
A)
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B)
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C)
highest duty of care, doctor's are professionals.
D)
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BACKGROUND
THE EXECUTIVE DECISION
Clark Faucet Company
By 1999, Clark Faucet Company had grown into the thire
largest supplier of faucets for both commercial and home
use. Competition was fierce. Consumers would evaluate
faucets on artistic design and quality. Each faucet had to
be avail- able in at least twenty-five different colors.
Commercial buyers seemed more in- terested in the cost
than the average consumer, who viewed the faucet as an
ob- ject of art, irrespective of price.
The executive council mandated that another attempt to
implement good project management practices must occur
quickly. Project management would be needed not only
for new product development but also for specialty
products and enhancements. The vice presidents for
marketing and engineering reluctantly agreed to try and
patch up their differences, but did not appear confident
that any changes would take place.
Clark Faucet Company did not spend a great deal of
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Higher market share, higher earnings
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Both A and B
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Group of answer choices
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B) The illusion of invulnerability
C) Stereotyped views of others
D) Having a moderately cohesive group
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Topic: "Effect of food price increase on the lower class in Brown’s Town, Jamaica". 1.
Given the topic above what is the purpose of research?
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