TIKTOK RESPONSE - TEMPLATE (POST) 2

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School

Toronto Metropolitan University *

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Course

3006

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by JudgeOxideRhinoceros33

FILE MUST BE SAVED WITH ALL LAST NAMES AND SUBMITTED TO BLACKBOARD BY ONE TEAM MEMBER EG. SAVE FILE AS: GOODMAN, NGUYEN, SMITH, PERSAUD Strategic Analysis - MGMT 3006 CASE STUDY 3: TIKTOK TACKLING THE RISK OF A BAN Ivey Case: #9B20M206 Professor: Victor Goodman FEBRUARY 22, 2024 STUDENT NAME(S)

1. In the United States, TikTok was recently accused of being a national security risk. Critically analyze these risks to the United States from TikTok’s operations . What are the underlying challenges/risks to the United States, what are the underlying reasons for each risk, and elaborate on these underlying issues/risks? 8 MARKS RISK REASON ELABORATION 1  2  3  4  2 | P a g e

2. Discuss whether competitors can act as a substitute to TikTok, as news surges about its possible ban. What can TikTok do about competitive attacks? 8 MARKS a. Can competitors act as a substitute? Discuss 2.2 What Action can TikTok undertake regarding COMPETITOR attacks? TIKTOK ACTION EXPLAIN 1    2    3    4    3 | P a g e

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3. Critically analyze whether a ban on TikTok would have any significant adverse impact on its users and Explain. 8 MARKS USERS: EXPLAIN IMPACT 1 2 3 4 | P a g e

4. What should ByteDance do to save the TikTok brand? Explain all the STRATEGIC options in terms of Profit, Reputation, App Users and Founder 12 MARKS STRATEGIC OPTIONS IMPACT ON PROFIT REPUTATION IMPACT APP USERS IMPACT IMPACT ON FOUNDER 1. 2. 3. 4. 5 | P a g e

5. 6. 7. 6 | P a g e

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