Body Benefits

 Only skin care product line is RVB Natura  Charged 33% more than Body benefits for similar services o DermaCare  3 kilometers away  Similar services to Fayez  Also hair services and massage therapy from registered massage therapist  Three facials  Skin care lines: Dormer, Laroche, and Nuestra  Does not advertise online  Biggest competitor due to relations with plastic surgeon Microdermabrasion - 15-30 minutes - Little discomfort, no trauma or bleeding - Approximately 6 treatments before desired results Opportunity - 2002, client approached with opportunity - No current microdermabrasion in London Machine Purchase - ST Peel added benefits compare to others - $22,500 o $5,000 deposit o Monthly payments of $700 until full cost paid o Bank loan for $9,000 w/ annual interest 3% o 2 months until it could be installed and Griffin could be fully trained  Trained at Body Benefits  Other suppliers had training in Toronto, total cost and stay in Toronto: $500 o One year warranty o One year extended warranty for additional $150 o Machine last 10 years, Griffin wants to depreciate over 5 years - Lames – $12,500 - Inter Esthetics - $7,000 - Crystal-Pepita - $9,875 Potential Clients - 16 potential customers that are seriously interested o Cross section of general clients o 6 clients – 4 treatments o 6 clients – 6 treatments o 4 clients - 10 treatments o All treatments in year 2002 - Expected to service 16 new clients every 6 months - These clients were regular facial clients and receiving a facial after would reduce redness