week 5

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Southern New Hampshire University *

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BUS-210-Q1

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Management

Date

Feb 20, 2024

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docx

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Uploaded by JudgeScorpion4228

TOMS Shoes TOMS Shoes, a popular footwear company established in 2006, has gained recognition not only for its trendy designs but also for its strong commitment to ethical and social causes. One of TOMS' most notable initiatives is their One for One program. For every pair of shoes purchased, TOMS donates a pair to a child in need. This initiative addresses a critical issue by providing footwear to underprivileged children who often lack access to proper shoes, protecting them from diseases and injuries while enabling them to attend school. In addition to their One for One program, TOMS actively supports fair labor practices. They ensure that workers involved in their supply chain are paid fair wages and work in safe conditions. By adhering to these principles, TOMS sets an example for other companies within the fashion industry where labor exploitation remains a significant concern. By engaging in ethical business practices, including giving back to communities and supporting fair labor, TOMS has created a positive brand image that resonates deeply with consumers. As society becomes increasingly aware of corporate social responsibility, customers are more likely to support businesses that align with their values. Consequently, TOMS benefits from increased customer loyalty and a stronger brand reputation. Adopting socially conscious policies can attract top talent and improve employee morale within an organization. By promoting ethical and social good, TOMS attracts employees who share their values, leading to a more engaged and productive workforce. TOMS Shoes serves as a shining example of how organizations can successfully promote ethical and social good while maintaining profitability. Their One for One program and commitment to fair labor practices demonstrate their dedication to creating a better world. By adopting socially conscious policies, businesses like TOMS not only enhance their brand image

but also attract loyal customers, talented employees, and foster an environment conducive to innovation. Companies across industries must learn from TOMS' success and work towards incorporating ethical practices into their operations for the betterment of society as a whole. The Body Shop The Body Shop, a renowned global cosmetics brand, has been at the forefront of promoting ethical and social good for several decades. They have taken several significant steps to minimize its ecological footprint by implementing sustainable practices throughout its value chain. It actively works towards reducing waste, water usage, and carbon emissions. The brand strives to source ingredients responsibly, favoring renewable resources while avoiding harmful chemicals in its products. The Body Shop also opposes animal testing and advocates for alternative methods of product safety assessment. By refusing to test on animals or use suppliers who do so, they offer consumers ethically produced beauty products without compromising on quality or safety. Additionally, the company supports various campaigns against animal cruelty worldwide. Companies that prioritize ethical and social good gain a positive brand image, attracting socially conscious consumers who value responsible business practices. The Body Shop's commitment to these causes has helped build trust with customers, leading to increased brand loyalty and market share. Adopting socially conscious policies creates a sense of purpose among employees, fostering higher levels of motivation and engagement. When individuals align their values with those of the organization they work for, job satisfaction increases, resulting in improved productivity and reduced turnover rates. The Body Shop's unwavering dedication to promoting ethical and social good sets an

inspiring example for businesses worldwide. Through its efforts in environmental sustainability, animal welfare, community trade, and human rights advocacy, the company demonstrates how corporate responsibility can positively impact both society and organizational success. By adopting such socially conscious policies, organizations can enhance their reputation, engage employees effectively, attract top talent, and ensure long-term sustainability - ultimately contributing towards a better world for all. SNHU Pet Company After researching other socially responsible policies, I believe that the SNHU Pet Supply Company could implement a "Pet Adoption Assistance Program." Under this program, the company would partner with local animal shelters and rescue organizations to promote pet adoption. The company could offer financial assistance or discounts to its employees or customers who choose to adopt a pet from one of these partner organizations. This policy would benefit the company in multiple ways. Firstly, it would enhance the company's brand image and reputation as a socially responsible business. By actively supporting pet adoption, SNHU Pet Supply Company would demonstrate its commitment to animal welfare and community engagement. This positive perception can attract more customers who align with these values and prefer to support companies that prioritize social causes. Secondly, by partnering with local animal shelters and rescue organizations, SNHU Pet Supply Company can build strong relationships within the community. Such partnerships provide opportunities for collaboration on events, promotions, and marketing initiatives, which can increase brand exposure and customer loyalty. Additionally, implementing a Pet Adoption Assistance Program can have a direct impact on consumers. Many potential pet owners hesitate due to concerns

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about the costs associated with adopting a pet. By offering financial assistance or discounts on necessary supplies like food, toys, or grooming products for adopted pets, SNHU Pet Supply Company can alleviate some of these financial burdens. This gesture not only encourages more adoptions but also fosters long-term customer relationships as new pet owners are likely to become loyal customers for their ongoing pet supply needs. Overall, introducing a Pet Adoption Assistance Program would allow SNHU Pet Supply Company to make a positive difference in the lives of animals while simultaneously benefiting their own business through improved brand reputation, increased customer loyalty, and stronger community connections. References: Toms. (2006a). Impact overview . TOMS. https://www.toms.com/us/impact.html Activism is in our DNA: The body shop® . Activism is in our DNA | The Body Shop®. (2020). https://www.thebodyshop.com/en-sg/about-us/activism/a/a00015

week 5

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