Starbucks Case Questions (1)

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Utica College *

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Management

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Feb 20, 2024

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Starbucks Corporation: Sustaining Competitive Advantage ASSIGNMENT QUESTIONS The questions I assign for this case depend upon the topic I am using the case to illustrate. My assignment questions are therefore a subset of the following list: 1. What is Starbucks’ strategy? How has Starbucks’ sought to differentiate itself as a supplier of coffee drinks? 2. Why has Starbucks’ strategy been so successful establishing a competitive advantage in the coffee business? To what extent can this be attributed to the overall fit of Starbucks’ strategy with the company’s external and internal environments and its internal consistency? 3. What threats does Starbucks face? Given these threats, is Starbucks’ competitive advantage sustainable? 4. What should Starbucks do to sustain its outstanding performance? 5. Does Starbucks operate in the interests of its shareholders or its stakeholders?
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