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Green Gold Limited: A Comprehensive Analysis of Operations, People Management, and
Financial Management
Introduction
Green Gold Limited is a UK-based business that licenses a new patented technology to produce
green biofuel. The company is committed to sustainability and corporate social responsibility
and has a sustainability policy. Its staff can work full or part-time, and it runs virtually, with a
plant in the UK and plans to expand to other countries. The company uses an IT subcontractor
to manage its remote software, website, email, and electronic accounting system for invoicing
and orders. The Head Office has 26 employees, and there are five employees in the Head of the
Logistics team, 20 in the Head of Operations team, and two apprentices in the Head of Plant
Relations team, making a total of 53 employees. The company aims to use technology to
provide affordable energy solutions to regions worldwide and is partnering with Solve
Technology to produce Dimethyl Ether (rDME) across the globe. Green Gold uses AI
technology to reduce the need for extensive research and experienced staff for building and
operating plants, resulting in reduced production time and requiring only a small team of
operatives to run the site.
The Consultancy processes
The Consultancy Process is a crucial aspect of any successful business, involving identifying,
analyzing, and resolving a company's needs and issues (Aarikka-Strenroos and Jaakkola, 2012).
Green Gold Limited follows a comprehensive and professional Consultancy Process that begins
with initial discussions between the consultant and the client to establish the problem, goals,
and objectives. The contracting stage is followed by a diagnosis and analysis phase, during
which the consultant and client work together to gather and interpret data to understand the root
causes of the problem (Harrison, 2005). The intervention stage determines the most appropriate
change intervention, which is then planned and implemented in the implementation stage. An
evaluation stage follows to assess the outcome of the intervention, and a transition stage ensures
the company can sustain the changes and the consultant can disengage from the work.
Scoping process
Green Gold Limited's operational, people management, marketing, public relations and
financial management practices are analyzed in this intervention. By conducting micro-analysis
of the business, we will delve into the delivery process of their product or service alongside
how its location affects both customers and employees alike as well as technology used to
support the company. In addition to that, our macro analysis comprises a review of their
organizational strategy including marketing/public relation plan and financial management
process with emphasis on accountancy techniques. Detailed examination from this analysis will
provide imperative insights for identifying necessary improvements or alterations towards
achieving organizational goals. By heeding this information and making corresponding
changes, the organization can streamline their procedures and strategies which promotes
successful alignment with their long-term aspirations.
The Location
An appropriate location is a crucial factor in the success of any business, and Green Gold
Limited is no exception. The company is already producing and distributing rDME gas in three
areas of Europe and plans to expand further into Europe and the rest of the world. The location
Green Gold Limited chooses for its plants will directly impact its supply chain and logistics
needs. The chosen location should be close to the landfill waste or imported plastic recycling
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disposal facilities to create the LPG substitute gas. An ideal spot would also have access to
reliable transport to distribute the gas to its customers (Acharya, Mahat and Mithulananthan,
2016). One of the most critical aspects that contribute significantly towards successful business
operations involves having access to skilled labor.
To attain this goal, individuals must prioritize transportation links as proximity directly
impacts resource management effectively. Employing local residents allows businesses to
enhance productivity while simultaneously keeping overhead costs low. Furthermore,
organizational accessibility within densely populated locations increases consumer confidence
due to convenient product availability. In addition, finance is another essential factor to consider
when selecting a location, as different areas may offer various business support finance.
Operation process
Green Gold Limited is committed to providing sustainable, clean, and safe energy to
communities worldwide. The company utilizes artificial intelligence technology to inform the
construction of production plants and manage their operation, reducing the need for a large
team of experts and enabling plants to be staffed by local people. They collaborate with
governments, investors, and supply chains to promote adopting this technology and have
developed a marketing plan to establish B2B and B2C consumer pipelines. Project management
is crucial to ensure efficient plant construction within budget and timeline, followed by
implementing a supply chain and distribution system that uses the same processes and
procedures for liquefied petroleum gas. The company aims to develop plants on every continent
by 2026 and partner with waste producers, collectors, and exporters to create strong supply
chains for the rDME plants, creating a sustainable source of raw material. The ultimate goal is
to provide reliable energy to hard-to-reach communities, reduce pollution, and decrease
dependence on fossil fuels.
Technology
Green Gold Limited is an innovative energy solutions company partnered with Solve
Technology to develop Dimethyl Ether (rDME) production globally, providing sustainable and
portable fuel to communities worldwide. Their AI-based technology sets up and informs the
build of the plant, reducing build-to-production time and the need for experienced staff on-site.
Once in operation, AI technology manages the process, requiring only a small team to run the
site, reducing costs and reliance on expertise. This provides high-quality employment in a safe
work environment for local people. The rDME technology uses waste to produce a green and
clean LPG gas substitute, making it a commercially viable improvement on industrial
applications since 1982. Green Gold's use of AI-powered technology has allowed them to
transition to a greener, more reliable, and cost-effective energy solution, making it more
efficient than other energy providers in the same sector and contributing to the transition to a
sustainable future.
Employment
Green Gold Limited employs staff in both its head office and plant locations. The head office
has a Managing Director, Finance Director, Chief Engineer, Operator Director, and
administrative and research assistants. In contrast, the plant locations have a Plant Manager,
Head of Logistics, Logistics Operatives, Head of Operations, Operation Supervisors, Operation
Operatives, Head of Plant Relations, and IT subcontractor. Recruiting and holding onto top
talent is a significant challenge facing Green Gold Limited today. The success of this
organization depends upon its ability to hire people who bring a level of expertise and skill
necessary for success, as well as building a supportive employee culture which encourages
staying with Green Gold over time. In designing compensation packages for potential
candidates, Green Gold analyzes specific roles’ requirements and offers salaries relevant to
these needs. The company goes even further than standard compensation strategies by aligning
employment agreements with local laws that specify working hours and other contractual
details. One major advantage of prioritizing flexibility within an organization is that it
facilitates agility when faced with unexpected obstacles. Being nimble in response allows
companies to navigate complex situations with ease and grace.
Performance Management
Effective performance management is a top priority of Green Gold Limited, and the company
employs various measures to ensure this. Employees are provided with contracts detailing
agreed-upon hours as well as with benefits such as sick pay and pension schemes. Additionally,
managers who meet sales and production targets receive an annual bonus. To further support
employee productivity, job descriptions, annual appraisals, and frequent training programs are
implemented. Green Gold also monitors employee competence and motivation through
electronic systems to track invoicing and orders, remote software to check the quality and
volume of fuel production, and attendance and health and safety data to ensure compliance with
industry regulations. An investigative procedure is in place to identify issues and make
necessary changes to working practices and processes (Lees, 2012). Staff are rewarded for their
performance, and there are standards of personal presentation that staff are expected to work
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towards. These measures help to ensure that Green Gold Limited has a cohesive, motivated, and
productive workforce.
People Development
Green Gold Limited is committed to the growth and success of its employees and the
organization through various training, education, and support services. The company also
considers employees' mental health and personal situations and offers individual support
services to prevent work performance impacts. Managers are responsible for achieving sales
and production targets, making decisions that affect day-to-day operations, and rewarding
employees who meet objectives and conform to procedures. The company has a comprehensive
investigatory approach to identify issues and make necessary amendments to working practices
and processes. It encourages employees to develop leadership and management skills through
undergraduate and master levels, supports succession planning, and evaluates staff happiness to
boost motivation and productivity. The company uses various communication methods and is
developing specific software to manage plants remotely from the UK. Employees are expected
to meet strict regulatory standards, complete tasks on time, engage in mandatory training, work
as a team and individually, and follow the sustainability policy. Annual appraisals are conducted
to discuss performance, set new targets and objectives, and agree on training for role
competence.
The Organisation’s Stakeholders
Green Gold Limited is a company that produces rDME, a sustainable substitute for LPG energy.
The company has several stakeholders influencing its decision-making process, including the
local government, funders, the supply chain, distribution, local communities, and customers.
The provincial government supports the business by providing free recruitment services,
funding apprenticeships, and supporting planning applications. Funders provide financial
support for plant construction and cash flow, and the area regeneration government body has
paid the ground rent for the plant's first two years of operation. The supply chain provides the
raw materials required for production. Green Gold Ltd seeks to partner with waste producers,
collectors, and exporters to establish a sustainable source of raw materials. The distribution
network is responsible for delivering the final product to customers, and the company is in
discussions with Avantigas to distribute DME to B2C customers. Finally, customers are
essential stakeholders as they use the product. Green Gold Ltd aims to partner with
governments, investors, and supply chains to develop clean, green LPG substitute energy
worldwide, creating business opportunities and improving lives.
Customer Access to the Product/Service 1
Green Gold Limited is a company that offers a product or service through various channels to
reach potential customers. These channels include online marketing, direct sales, retail outlets,
and distribution partners. Green Gold provides customers with product information, benefits,
and purchasing options through its social media, and other online platforms. It also uses online
channels to engage with customers and build relationships. Green Gold's direct sales team
offers personalized services, product information, and advice. The company works with
retailers to provide customers convenient access to its products, while distribution partners
transport and distribute the product to customers. Green Gold uses analytics tools to track and
measure the performance of its online channels and direct sales team. The analytics tools
provide insight into customer engagement, sales, and the effectiveness of marketing strategies.
Customer feedback is gathered through surveys to identify improvement areas and understand
customer satisfaction.
Public Relations and Sales 1
Green Gold Limited, a North London-based company, is met with opposition from a variety of
stakeholders as it makes plans to construct a new plant. The MD is conscious that the public are
divided on this issue, and they are concerned about potential negative public relations resulting
from this project. Addressing the objections and mitigating the risk of poor publicity will be
critical. Environmental impact, pollution and false information were among the objections
raised by various groups through posts made on Green Gold's Facebook page. Another concern
was expressed by members of a pressure group who claim that construction of this plant would
lead to an unpleasant smell in the area and expose residents to dangerous chemicals thus driving
down property prices. While considering the issue at hand, several noteworthy factors come
into play. One significant matter is the political discourse that centers around the facility,
specifically regarding government investment. Furthermore, an environmental non-
governmental organization has posed questions surrounding the plant's potential impact on
nature and requested further details. Finally, a nearby primary school displays inquisitiveness
about the technology behind the plant and intends to gain more insight.
The Financial Management Process 1
Green Gold Limited is a company that produces and supplies DME, a clean burning fuel, to the
UK and international markets. The company wants to expand its operations and therefore needs
to ensure its financial management is adequately monitored and planned. The company uses
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budgeting, financial forecasting, cash flow management, financial analysis, and financial
reporting to monitor and plan its expenditure and income. Budgeting is done on an annual basis
and takes into account the expected costs and income from the company's operations (Tarigan,
Tarigan and Purba, 2021) The budgeting process also considers the expected revenue from the
sale of DME and any potential cost savings that can be made. Based on current and historical
data, financial forecasting predicts the company's future financial performance. Cooper, Gulen
and Rau (2015) assert that while financial analysis evaluates a firm's financial performance,
cash flow management monitors the company's financial resources to guarantee it has sufficient
funds to meet its obligations. Through accurate financial reporting, businesses can make better
decisions regarding resource allocation.
Financial Analysis
The financial analysis compares two UK-based energy companies, Green Gold Limited and
Octopus Energy. Green Gold produces Dimethyl Ether (DME) as an alternative fuel source, and
its profitability is mainly determined by energy prices in the UK. Octopus Energy provides
energy solutions to homes and businesses. It has invested heavily in expanding its operations
globally through acquisitions and partnerships, focusing on software and customer management
systems. Green Gold's expenditure is related to energy prices, production, and maintenance
costs, while Octopus Energy's is related to investment in the business and strategic partnerships.
Green Gold aims to provide competitively priced DME, while Octopus Energy focuses on
expanding its operations globally. Both companies face challenges related to expenditure and
profitability. Still, Green Gold's payment is in line with its strategic delivery, while Octopus
Energy's significant increase in spending may need to be revised in the long term.
Management Accountancy
Management accountancy is the process of analyzing financial data to aid in decision-making
(Patel, 2015). To assess the performance of Green Gold Limited, the company's production
costs, financing model, and overall performance were examined. The costs involved in
producing DME were analyzed, including production, maintenance, land price, raw materials,
and world recycling costs. The Octopus financing model, which received investments from
Generation Investment Management and Canada Pensions Plan Investments Board, was
reviewed. These investments enabled the company to expand globally, acquire software
services, and launch the Octopus Centre for Net Zero. The company's performance was
assessed by examining customer service rankings, the number of customers served, and
strategic partnerships formed with other organizations. This analysis provides insight into Green
Gold Limited's ability to expand its operations and form strategic alliances.
Recommendation one
Green Gold Limited is advised to invest in a customer relationship management (CRM)
system to efficiently and cost-effectively manage their customer relationships. This will help
them achieve their strategic objective of providing reliable energy to customers worldwide
(Heller Baird and Parasnis, 2011). Implementing a CRM system should be done in two stages.
The first stage involves researching and selecting the best CRM solution that fits the company's
needs and budget. The second stage involves implementing the CRM system, including data
migration, user training, and system testing. However, implementing a CRM system comes with
risks such as data security and privacy concerns, data breaches, disruption to company
operations, and user resistance to the new system (Tabrizchi and Kuchaki Rafsanjani, 2020). To
mitigate these risks, Green Gold Limited should encrypt and store all data securely. A
comprehensive data security policy should be in place to ensure that all data remains
confidential and secure. All users should receive adequate training and support to use the
system.
A company's choice to invest in a CRM system will dictate the total expenses associated
with it in relation to its intricacy and properties. Depending on those factors, budgeting for the
purchase and installation could involve spending anywhere between £5,000 to £15,000. A sound
application of a CRM system affords firms with updated customer records, allows them to make
well-informed choices regarding business developments whilst simultaneously streamlining
their operational functions leading towards cost savings.
Recommendation two
Green Gold Limited is recommended to invest in an automated waste management
system that can process plastic waste into raw material for rDME fuel. The implementation plan
should include reviewing the existing waste collection process and industry standards,
identifying the most suitable automated system, developing an implementation plan and
timeline, assessing costs, reviewing the workforce, installing the new system, and training staff
on its use (Jaiyeola et al.). Potential risks associated with this implementation include the cost
of the system, potential disruption to the waste collection process, increased reliance on
technology, and cyber security breaches. Implementation of a detailed implementation plan,
which ensures compliance with regulations and industry standards, can be an effective measure
for mitigating risks associated with computer systems. As highlighted by Mather et al. (2009),
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the company should also provide regular training to staff on secure usage of the system
alongside conducting frequent performance reviews.
The benefits of instituting an automated waste management approach are multifold. For
one thing, doing so could significantly enhance operational efficiency whilst reducing
overheads and manual labor requirements. With support from experts such as Anikumar,
Koppar and Barauh; implementing such a system should integrate seamlessly with modern-day
workflows – improving waste collection timings along with optimizing the supply chain for
rDME production. As per estimates outlined by these specialists, there may be some upfront
investment involved - this ranges from £50k-£75k for procurement/installation/training costs
but it's likely that long-term savings will offset these up-front expenditures.
Recommendation three
Green Gold Limited can enhance the production of Dimethyl Ether gas by investing in an
advanced predictive analytics platform. The platform will provide real-time insights into
production and cost efficiency, enabling the company to make necessary adjustments for
improving productivity and quality control while reducing waste (Halper, 2014). Before
implementing the predictive analytics platform, a comprehensive analysis of the existing
systems and processes is essential to identify areas of improvement. This will help determine
the specific requirements of the platform and make an informed decision on the technology to
be implemented. The development process of the platform involves creating data models,
collecting and cleaning data, and analyzing it.
Implementing a predictive analytics platform comes with risks such as data security, data
accuracy, and system malfunctions (Kupasa, 2020). To mitigate these risks, the platform must
be secured with authentication and encryption protocols, regularly tested, and monitored. To
prevent any system malfunctions, it is crucial for the company to prioritize adequate testing and
maintenance of the platform. The implementation of the predictive analytics platform will
undoubtedly bring about a significant improvement in the organization's operations. It will
enable the optimization of the production process and cost efficiency (Belhadi et a., 2019). In
order to enhance operations, the company's novel platform will also mitigate waste, heighten
quality control, and amplify productivity. For effective deployment of the platform, a total of
$50,000 is required to cover its programming, installation and assessment as well as to enforce
requisite security protocols coupled with periodic evaluations and upkeep. Consequently, it is
essential for the company to give utmost priority to analyzing this platform regularly with
consistent maintenance measures in place in order to minimize any form of system errors.
Conclusion
In summary, Green Gold Limited has shown unwavering dedication towards providing
sustainable energy solutions to communities across the globe. Achieving this calling will
require various technological and process-oriented investments, such as a customer relationship
management system, an automated waste management system, and a predictive analytics
platform. These investments will be vital in managing customer relationships, processing plastic
waste into raw material for rDME fuel production while also gaining critical real-time data on
production efficiency and cost-effectiveness. Amidst possible risks and costs associated with
each investment option, they remain essential in ensuring successful implementation of
strategic objectives. To mitigate the probability of technological issues that might arise, Green
Gold Limited needs to make testing and maintaining their platform a top priority. By doing so,
they can ensure the system's flawless functionality.
Part 1
Immersing myself in the MGT 304 workshops has left an indelible impression by
endowing me with extensive knowledge and abilities that had a positive impact on both aspects
of my life. The dynamic curriculum comprehensively elucidates the fundamental innovative
approach through each stage of consultancy coupled with necessary attributes indispensable for
delivering exemplary service. Most notably is my ability to analyze effectively - detecting
intrinsic or extrinsic influencers mandating transformations at respective organizations while
evaluating all possible outcomes. Through my academic journey, I have acquired the ability to
evaluate diverse methodologies in the analysis stage and implement stakeholder theory in
practical scenarios. These competencies have enhanced my critical thinking faculties, enabling
me to make well-informed decisions both in my personal and professional domains.
Through engaging with the MGT 304 curriculum, I have discovered a newfound
appreciation for effective communication skills as well as leadership development strategies. As
someone with aspirations of pursuing consulting work after graduation, these lessons have been
invaluable to my personal growth and professional preparation. Specifically, participation in
these workshop sessions has made it clear how important relationship-building can be within a
team setting--essentially solidifying my desire to collaborate efficiently with others while
optimizing outcomes. One of the most significant takeaways from attending these workshops is
the development of my skills surrounding change leadership. These newfound abilities are
transferable across both professional and personal contexts, allowing me to excel as a more
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proficient leader overall. Additionally, I have learned how to recognize different forms of
leadership styles and gauge their influence on an organization's performance level.
My capabilities as a financial manager have drastically improved thanks to MGT 304
workshops. Through these sessions, I have learned how to identify and analyze key financial
documents that are critical for sound decision-making. My ability to interpret relevant data
accurately is clear evidence of how impactful this training has been for my overall development
as a professional. As such, I am better equipped than ever before at handling any demanding task
related to finance in any organization. Participating in these workshops has assisted me in
developing a deeper comprehension of myself and my own abilities. I can now effectively
recognize and evaluate my aptitudes concerning consultancy delivery, as well as assess what
wider skill sets and experiences might be required for success as a consultant. By enhancing my
self-awareness, this newfound knowledge has given me the necessary tools to further cultivate
my own attributes.
Overall, the MGT 304 workshops have had a significant impact on me both personally
and professionally. They have helped me to develop a comprehensive understanding of the
consultancy process, including the different stages involved and the skills required to deliver a
successful consultancy service.
Part 2
My university education served as a platform for shaping me into an individual
competent in delivering consulting services either within or outside an organization's confines.
Among the plethora of functionalities that I possess today due to my academic experience, none
come close in importance as critical thinking capability. My proficiency in this area provides
me with cognitive gears instrumental when rationalizing multifaceted quandaries while
pondering groundbreaking problem-solving methodologies. During the course of pursuing my
degree program, I adopted skills crucial for assessing information from different points of view
while questioning assumptions made then weighing pieces of evidence presented objectively;
today am equipped with the power to identify fundamental roots behind issues hence drafting
working solutions. Through my consultancy work, I have honed my critical thinking abilities to
deliberate on client requirements, evaluate alternative solutions, and generate suggestions that
are supported by empirical data.
As an aspiring consultant, communication is among the most critical competencies that
I've developed throughout my degree program. Consistent effective communication helps
convey complicated data and ideas effortlessly to clients. The multiple opportunities provided
by the degree for students to improve their communication abilities include delivering
presentations, being part of group discussions and articulating reports where I exhibit clear
messaging styles tailored for diverse audiences. Working as a consultant enabled me to further
apply and master these essential competencies like client communication, presentation
deliveries, and facilitating engaging conversations.
My academic program has equipped me with indispensable business expertise in addition
to sharpening my critical thinking and communication abilities. This knowledge base is vital in
facilitating my consultancy work as it enables me to comprehend the organizational
environment in which my clients operate. My academic programs have provided me with an
insight into essential business concepts like marketing, finance, human resources alongside
grasping an understanding of strategic management and organizational behavior. This
awareness has made me proficient in tackling various challenges faced by businesses while
helping them create tailored solutions.
My involvement in actual projects during my degree program stands out as one of the
most significant learning experiences for me. These projects provided practical opportunities
that helped me develop critical skills essential for any professional such as project management,
data analysis, and report writing. Working closely with clients taught me how challenging it can
be to solve problems faced by organizations but also inspired feasible and practical solutions.
My degree program has not only expanded my understanding of key concepts but has
also played a pivotal role in honing my leadership acumen. Working alongside peers through
group projects and other collaborative initiatives has availed me ample opportunities to lead
teams while promoting cooperation among individuals. By doing so, I have nurtured
competencies such as facilitating healthy group dynamics, making informed decisions
effectively, and defusing conflicts constructively--all of which are essential attributes for
success in consulting. Henceforth, I apply these strengths towards overseeing project groups
efficiently while fostering positive relationships with respected partners.
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