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Is Leadership A Learned Skill Or An Innate Gift? A Case Study of Virgin Group and
British Airways
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Introduction
Leadership is one of the exciting subjects in the world today. There have been discussions on the
subject, with some indicating that it is a gift while others suggest that it can be taught. The
subject of whether or not leadership is something that can be taught or is something that comes
naturally is of considerable importance to those who aspire to leadership roles and to
organizations that want to cultivate leadership potential (Boerma
et al.
, 2017). Understanding the
context and processes that give rise to leadership capabilities may shed light on how individuals
can better their leadership abilities and how organizations can identify, develop, and support their
successors (Hùng, 2016).
A case study method was chosen for this research because it provides a suitable environment for
investigating the nature of leadership. Sir Richard Branson, the iconic business entrepreneur at
the helm of Virgin Group, is known for his unconventional and innovative management style
(Niphadkar, no date). However, British Airways has a more extended history, traditional business
processes, and leadership transitions (Bogdanovska Djurovic, 2011). Researchers can analyze the
leadership styles, actions, and results within different organizational settings by comparing and
contrasting the two case studies presented here.
The results of this study have the potential to have useful repercussions for organizational
practices, leadership development programs, and talent management techniques. It may be used
as a guide in the development and execution of successful leadership training programs,
recruiting and selection procedures, and succession planning methods. In addition, understanding
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the differences between the components of leadership that are acquired and those that are
inherent may help the continuing scholarly.
Research Questions
What specific leadership skills and attributes have enabled the success of the Virgin
Group?
To what extent can leadership skills be learned through education and experience?
How have the leadership styles within the Virgin Group evolved?
What are the critical differences in the leadership styles of British Airways and Virgin
Group that can be recommended for successful leadership within the same industry?
ResearchAim and Objectives
To identify the critical leadership skills and attributes that have enabled the success of the
Virgin Group.
To investigate how much leadership skills can be learned through education and
experience.
To analyze the changes in the leadership styles of the Virgin Group over time.
To evaluate the effectiveness of the leadership strategies employed by the Virgin Group.
To compare and contrast the performance of Virgin Group with its competitor, British
Airways, to find the key differences and recommendations for leadership style with
similar industry business.
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Research Philosophy and Strategy
Research Philosophy
This study will take employ the interpretivism philosophy. When understanding human behavior
and occurrences, interpretivism acknowledges the importance of social and cultural contexts.
Through interpretivism, the personal experiences, meanings, and interpretations of people inside
organizations may be explored by examining leadership as a learned ability or intrinsic gift
(Balsvik, 2017). It recognizes leadership as a multidimensional phenomenon shaped by various
environmental and social influences.
The interpretivist approach works well for this study because it allows for a nuanced examination
of the leadership styles of Virgin Group and British Airways within their various organizational
cultures. This method, which examines leadership from an individual's perspective, may help
learn more about how leadership is formed and understood in the real world. Interpretivism, as
stated by Bernardino (2023), offers the required lens for understanding the subjective
components of leadership development, which are profoundly impacted by social and cultural
contexts. This study's leaders' perspectives and experiences within the unique organizational
settings of Virgin Group and British Airways are captured via an interpretivist lens.
Research Strategy
This study will use a deductive approach to its investigation. Research conducted using a
deductive method is guided by and draws findings from pre-existing ideas and notions (Thierry,
2023). In this scenario, the researcher wants to base our thinking on what we already know about
leadership and the taught vs. intrinsic issue.
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This study uses a deductive method to integrate previously established ideas and concepts into
the analyses of the Virgin Group and British Airways. To use deductive reasoning, one must first
generate hypotheses based on previously accepted ideas before testing those assumptions by
examining secondary facts. This method ensures that the study is grounded in theoretical
frameworks while allowing for a methodical investigation of the examples (Thierry, 2023). The
need to expand pre-existing leadership theories and ideas justifies the use of a deductive strategy.
Given the enormous volume of literature on leadership development, a deductive strategy
enables a well-organized examination of the case studies and the incorporation of pre-existing
ideas into the investigation.
Method of Data Collection
Most of this research's data will come from secondary, qualitative sources. The data will be
gathered from various sources, including case studies, academic papers, industry reports,
government reports, and journal articles (Tristano and Terminel Iberri, 2023). The purpose of
these methods is to elicit a broad range of perspectives on the question of whether or not
leadership skills can be taught. The literature, case studies, and reports that have previously
explored leadership phenomena may be thoroughly combed with qualitative secondary research.
By critically examining and synthesizing the information presented in these secondary sources,
the study will be able to expand upon previously established knowledge and hypotheses. The
data search will cover a period from 2013 to 2023 to guarantee useful and up-to-date findings.
This period guarantees you access to the most up-to-date information on leadership, including
advancements, trends, and academic debates. The data will be gathered from journals, financial
reports, case studies, and industrial reports.
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Data will be analyzed to guarantee a thorough investigation and reduce the potential for
prejudice (Tristano and Terminel Iberri, 2023). This study seeks to collect a variety of
viewpoints, theoretical frameworks, and empirical data on the topic of leadership development
by performing a thorough examination of the relevant literature, case studies, and reports.
Findings from the chosen sources will be analyzed thoroughly to determine overarching themes,
patterns, and variances. The possibility for bias is reduced, and the reliability and validity of the
study are improved by the utilization of many sources and the triangulation of information.
Recognizing the difficulties of dealing with secondary data is essential. These include the
possibility of different study methods, discrepancies in data collecting, and restrictions on access
to data (Tristano and Terminel Iberri, 2023). This study aims to overcome these obstacles and
make the most of the accessible secondary data by using a methodical data collection and
analysis approach.
This study seeks to overcome the limitations of secondary data analysis by employing qualitative
secondary research methods, a focus on recent sources, and a review of a wide range of materials
from reliable sources in order to draw meaningful conclusions about whether leadership is a
learned skill or an innate gift.
Data analysis
Because of the nature of the data sources and the research questions, qualitative methods will be
used for most of the data analysis in this investigation. The method used to analyze the data will
be thematic analysis. Familiarization, creating themes, evaluating themes, defining themes, and
writing up the results are the processes that are included in this process. This strategy follows the
standards that Terry and Hayfield (2021) have outlined for qualitative theme analysis; hence it
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can be used. The first phase in the process is doing a comprehensive evaluation of the chosen
data sources to get familiar with the subject matter, ideas, and themes associated with leadership
development. Getting to know the data set better is one of the goals of this familiarization step,
which will assist in achieving that goal.
After the familiarisation process is finished, themes will be formed. This will be done by
analyzing the similarities between the codes. The themes will capture the patterns, thoughts, and
viewpoints associated with leadership, whether seen as a talent that can be taught or as a natural
gift. In this stage of the process, you will be tasked with recognizing recurrent themes and sub-
themes that arise from the data (Terry and Hayfield, 2021). After the themes have been
developed, they will be analyzed to see whether or not they correctly represent the facts and
whether or not they convey the subtleties and intricacies of the study issue. The previous data
will be reviewed throughout this review step, and alternative interpretations and extra themes
that may have surfaced throughout the analysis will be considered. The topics that have been
examined will be improved and defined using descriptions that are both clear and short. The
authenticity and trustworthiness of the conclusions will be ensured by including supporting
evidence derived from the data sources that were studied alongside each of the themes (Terry and
Hayfield, 2021). The definitions of the themes will be able to capture the heart of the research
issue and the pertinent insights generated from the study of the data. In the last step of the write-
up, the facts examined and the themes obtained will be combined and incorporated into a
narrative that makes sense. The results will be organized, per the study's goals, and backed by
pertinent evidence gleaned from the many data sources chosen. The study subject will be
investigated in this piece of writing in a thorough and informative manner.
Conclusion
8
In summary, the researcher investigated if Leadership is A Learned Skill Or An Innate Gift. The
researcher considered a
Case Study of Virgin Group and British Airways. The research was
relevant as it could give more insight into the topic and help to further understanding of the topic.
The researcher employed an interpretivism research philosophy and a deductive research
approach. Data was collected from secondary sources and analyzed using thematic analysis.
Reflective evaluation
An all-encompassing and methodical strategy was used throughout the study phase to guarantee
success. An outline of the research process, including an estimate of how long certain aspects of
data collecting and analysis took, and a discussion of the method's advantages and disadvantages
will be included in this reflective review.
Secondary qualitative sources, such as case studies, journal articles, and industry reports, were
combed extensively throughout the data-gathering process. It took around four weeks to
complete this procedure, which was plenty of time to collect the required data. I preferred recent
publications and reputable sources to guarantee accurate and up-to-date data. The data was
analyzed using a theme analysis technique in tandem with the data-gathering phase. A certain
amount of time was allotted for each stage, and the allotted time allowed for carefully examining
the data, extracting significant themes, and synthesizing the results.
The research strategy had several redeeming qualities and successfully tackled the study's goals.
The choice of interpretivism as the research philosophy allowed for an in-depth exploration of
subjective experiences and perspectives related to leadership as a learned skill or an innate gift.
9
The study successfully drew upon prior knowledge using a deductive methodology to build a
solid theoretical groundwork for the investigation.
Several difficulties and flaws were experienced, even though the research strategy was generally
successful. The use of secondary sources for information raised the chance of erroneous results
due to methodological inconsistencies, differences in data quality, and restricted influence on
data accessibility. This bias was reduced by giving preference to recent publications and reliable
sources. It is understood, however, that secondary data may still have certain inherent biases and
limits.
Keeping the data amount and analytical depth under check was another difficulty. With a
significant amount of data available, ensuring a comprehensive analysis while avoiding
information overload required careful selection and prioritization of key themes and insights. We
zeroed in on the details that mattered to maximize the limited resources.
The study strategy was flexible and adaptable since it was reviewed and revised regularly. The
iterative nature of the data analysis process facilitated a continuous refinement of themes and
insights, ensuring a thorough and nuanced understanding of the research topic. Its meticulous
methodology, solid theoretical foundation, and thorough data analysis highlighted the approach's
overall quality. The highlighted vulnerabilities were recognized and mitigated by suitable tactics
and contingencies, guaranteeing the honesty and dependability of the study results.
Gantt Chart
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Task
Feb
March
April
May
June
July
August
Initial Research
Submit Topic/
Research Questions
and Research
Objectives
Topic Approval and
Feedback
Proposal
Start
Submit
Annotated
Bibiligraphy
Start
Submit
Design/ Data
Collection and Data
Analysis
Start
Submit
Narrated Video/
Digital Presentation
Start
Submit
The researcher was able to adhere to the above Gantt chart strictly. The Gantt chart helped me
ensure that the research was conducted well and successfully.
Reference List
Balsvik, E. (2017) “Interpretivism, first-person authority, and confabulation,”
Philosophy of the
social sciences
, 47(4–5), pp. 311–329. doi 10.1177/0048393117705297.
11
Bernardino, G. J. D. L. S. (2023) “Beyond positivism and interpretivism: An invitation to
political competency in nursing,”
Nursing inquiry
, p. e12560. Doi: 10.1111/nin.12560.
Boerma, M.
et al.
(2017) “Point/counterpoint: Are outstanding leaders born or
made?,”
American Journal of pharmaceutical education
, 81(3), p. 58. doi: 10.5688/ajpe81358.
Bogdanovska Djurovic, A. (2011) "Transformational change or not?: The case of British Airways
(2008-2010),"
SSRN Electronic Journal
. Doi: 10.2139/ssrn.1947296.
Hùng, H. T. (2016) “Is leadership innate or learned? Implications for leadership
development,”
HUE UNIVERSITY JOURNAL OF SCIENCE ECONOMICS AND
DEVELOPMENT
, 113(14), p. 65. doi 10.26459/jed.v113i14.3653.
Niphadkar, C. (no date)
The new age transformational leader: Richard Branson
,
Ijser.org
.
Available at: https://www.ijser.org/researchpaper/The-new-age-transformational-leader-Richard-
Branson.pdf (Accessed: July 17, 2023).
12
Terry, G. and Hayfield, N. (2021)
Essentials of thematic analysis
. Washington, D.C., DC:
American Psychological Association.
Thierry, B. (2023) “The deductive, inductive, and comparative approaches: What drives primate
studies,”
Primates; Journal of Primatology
, 64(4), pp. 389–392. doi 10.1007/s10329-023-01073-
w.
Tristano, M., Jr and Terminel Iberri, A. I. (2023) “Dancing with data: A collaborative and critical
qualitative inquiry,”
International Review of qualitative research: IRQR
, 16(2), pp. 146–162. doi
10.1177/19408447221131022.
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