small business case study assignment part 6

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School

Humber College *

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254

Subject

Management

Date

Nov 24, 2024

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pdf

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2

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Human Resources For the implementation of the new training facility at Feynlab, several human resource actions are necessary: 1. Hiring: Establishing a state-of-the-art training facility will undoubtedly require the recruitment of fresh talent. This could encompass technical instructors well-versed in ceramic coatings, facility managers to oversee the center's functionality, and maintenance workers to ensure the facility and its implements are consistently maintained. Furthermore, there may be a need for administrative staff to organize training timetables, allocate resources, and take care of logistical matters. 2. Training: To truly harness the full potential of the new facility, it's crucial for the current Feynlab team members to receive adequate training. This involves more than just getting acquainted with the cutting-edge equipment and materials at the center. Employees will also be honing their talents and techniques in the latest ceramic coating methods and products. The ultimate aim is to equip the team with a thorough understanding of the latest industry standards and practices, while elevating their skills and dexterity in product application and handling. 3. Staff Development: One way to ensure our employees remain actively engaged in learning and growth is by utilizing the facility to host ongoing workshops, seminars, and refresher courses. By doing so, we are fostering a highly knowledgeable and competent workforce, equipped to drive the growth of our company and embrace future industry advancements. Marketing In addressing the marketing challenges and opportunities for Feynlab, a company specializing in ceramic coatings, the following strategies are outlined: 1. Market Expansion: There's an opportunity for Feynlab to increase its brand recognition by expanding into different regions. This could involve targeting new geographic markets where there's a demand for high-quality automotive coatings but limited presence of strong competitors. 2. Product Line Expansion: Another approach is to diversify the product line to cater to various aspects of the automotive industry, such as adding paint protection films. This diversification can help Feynlab appeal to a broader customer base and meet varying consumer needs within the automotive sector.
3. Strengthening Online Presence and E-Commerce Platform: Improving the online presence and developing a robust e-commerce platform is crucial. This will not only enhance visibility but also make the purchase process more convenient for customers, potentially increasing sales.
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