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Running head : 7005MHR Coursework – Leading Organisational Change Individual Report 7005MHR COURSEWORK – LEADING ORGANISATIONAL CHANGE INDIVIDUAL REPORT

2 7005MHR Coursework – Leading Organisational Change Individual Report Table of Contents Introduction ................................................................................................................................ 3 Task 1: Leading Change -Role and Impact of Strategic Leadership .......................................... 3 1.1 Applicable Leadership Styles, Skills and Behaviour Needed for Organisational Change-. 3 1.2 Application of Change Management Theories and Models ............................................. 4 Task 2: Organisational Behaviour, Impact on Society and Role of Ethical Leadership ............ 8 2.1 Impact of Organisational Activities and its People Actions on the Surrounding Environment, Communities and Global Society .................................................................... 8 2.2 Role of ethical leadership on the Success and Impact of the Organisation on Society .... 9 Task 3: Impact and Role of Strategic Leadership in Building High-Performance Teams and Diversity Practices in Netflix ................................................................................................... 10 3.1 Importance of Diversity and Inclusive Practices within the Organisation ..................... 10 3.2 Application of Relevant Models ..................................................................................... 11 Task 4: Personal reflection on leadership development experience, leading with emotional intelligence in a VUCA world .................................................................................................. 12 Conclusion ................................................................................................................................ 15 References ................................................................................................................................ 17

4 7005MHR Coursework – Leading Organisational Change Individual Report Introduction Organisational Overview Netflix is considered to be one of the biggest online video streaming platforms that generally allows its users to watch TV shows, documentaries and movies online. Technology has transformed the world in several ways, involving business sports, education, entertainment and others and considering the fact it is essential for Netflix to manage the transformative change ( about.netflix.com, 2023) . Addressing the Specific Leader Ted Sarandos, the CEO of Netflix, generally puts his major focus on the matter of innovation and risk; it has been observed that he has the willingness to take risks. Thus the reflection of a Laissez-Faire leadership style has been found in the leader, but in the context of managing organisational change still, some leadership styles are essential for Ted Saradon to acquire. Coursework Overview There are several organisations that have been closed for the arrival of the latest technology, such as smartphones, social media and computers. Thus the organisations that will be able to manage to cope with the force of change by involving the application of sophisticated strategies and accepting the organisational change will also get the opportunity to stand in the marketplace. Task 1: Leading Change -Role and Impact of Strategic Leadership 1.1 Applicable Leadership Styles, Skills and Behaviour Needed for Organisational Change- Leadership Styles Transformational leadership As the paper has aimed to understand the current organisational changes and then develop changes as per the requirements, it is essential for the leaders of Netflix to have the leadership styles to develop their organisation. With the following leadership style, it will be possible for the leaders of Netflix to empower their team numbers to update the organisational conventions ( de et al., 2021) .

5 7005MHR Coursework – Leading Organisational Change Individual Report Servant Leadership With the involvement of this leadership style, it will be possible for leaders of the organisation to place employee satisfaction above or else. Besides, the leaders will also be able to fulfil all the team member's personal and professional requirements, which will lead them to provide a higher quality of work. Transactional Leadership In the time of achieving any particular performance related to the changes in the organisation, such leadership style can help the leaders of Netflix to include incentives for effective performance ( Margiono, 2021) . Skills ● As the leaders of Netflix are required to develop organisational change, by making effective communication with the employees, it will be possible for the leaders to get certain information effective for the organisational transformative change. ● With the help of decision-making skills, it will be possible for the leaders to select actions appropriate for several possible organisational development and changes. ● Creativity and motivation are such leadership skills that have the power to enable leaders to brainstorm new ideas and inspire the employees to boost their efforts for organisational change. For example, it has been found that the CEO of Netflix involves creativity and motivation in his leadership skills ( Limna et al., 2022) . Behaviour Be open and honest. With the involvement of such behaviour, it will be possible for the leaders of Netflix to always be upfront with the team and take attempt to provide them with proper information as per the capability ( Laser, 2022) . It is estimated that in doing so, the leaders will be able to make an environment that influences teamwork for organisational transformational change. Encourage feedback With this behaviour, it will be possible for the leaders to encourage the team to correct their faults and do the activity appropriately. 1.2 Application of Change Management Theories and Models From research, it has been found that Netflix has the potential to adopt organisational change where Lewin's change management model has been applied by the organisation.

7 7005MHR Coursework – Leading Organisational Change Individual Report smartphone users. Furthermore, the organisation also gave concerned about the privacy of the users, and in doing so, Netflix has transformed to HTTPS encryption. Additionally, by using both the organisational change and the competitive advantages, the organisation became able to announce its offline playback features for the purpose of giving high-quality cache elements without the involvement of any kind of interference from the internet ( Edmondson & Besieux, 2021) . Although Netflix has done its best to make innovation in its organisation, certain changes can develop their organisational transformative change. By hiring employees and leaders who are considered to be honest with themselves and then others, it will be possible for Netflix to build a performance-driven team and a more collaborative workplace ( DiLeonardo et al., 2020) . Artificial intelligence and Machine learning have become very popular these days, and with the involvement of such technology, it will be possible for the organisation to give customers more intuitive and proper suggestions. Kotter’s 8-step Model Figure 2: Kotter’s 8 Step Change Model Source: ( KIYAK & Bozkurt, 2020) Step 1: establish a sense of urgency Some of the areas in Netflix, such as establishing a new organisational structure for entering new markets and organising the sales force to reach the competitive realities are,

8 7005MHR Coursework – Leading Organisational Change Individual Report needed to change urgently ( KIYAK & Bozkurt, 2020) . The leaders are required to convince the managers regarding the status quo that it is more dangerous than the transformation effort. Step 2: Form a powerful guiding coalition New leaders are required to spout in the talent of the available managers in the organisation and integrate them into the effort regarding organisational transformative change. This will form a strong guidelines coalition that both understands the situational urgency and contain the employee's trust in Netflix. Step 3: Create a vision The most vital role of the organisational leaders for the purpose of creating change in the organisation is to make and communicate a vision that bears a broader buy-in among the whole organisational employees. Step 4: Communicating the vision The leaders of Netflix are needed to utilise all the vehicles for communicating the optimised result of the transformation efforts and how the employees are influenced by it bear the ability to contribute to gaining the optimised changes ( Lotz, 2021) . Step 5: Empower others to act on the vision The change management leadership are required to empower the people at each level to take decision about the changes efforts of Netflix. Step 6: Plan for and create short-term wins For the purpose of overcoming all the disruption on the way to implement positive changes, it is essential for the leadership to give their major focus on their short-term wins with the involvement of long-term organisational changes. Step 7: Consolidate improvements and produce more change The short terms wins of the employees lead to re-commence enthusiasm to establish the efforts related to the organisational change. Here the management of Netflix is required to put a framework where the developments that have been made before are combined, and more transformation efforts will able to be established on top of the current change efforts of the organisation ( Kara, 2022) . Step 8: Institutionalize new approaches After conducting a combination of such developments, the leaders of Netflix are required to take certain steps for institutionalising the procedures and transformations that are made.

10 7005MHR Coursework – Leading Organisational Change Individual Report organisation have negatively impacted the people. By giving concern to the Corporate mix of Netflix, it has been found that the price strategy of the organisation is not fruitful for all the people. The price strategy of the organisation is generally divided into three pricing plans, Premium plans, Standard plans and Basic plans, on the basis of video and price quality. As per the price plans of the organisation, Netflix’s Premium plan contains a rate of £ 15.99 per month, and the standard plan involves £ 10.99 per month; where these plans' features and video qualities are high, besides the basic plan include £ 6.99 per month, but in this plan, the features and video qualities are very low as compared to the premium and standard plans ( about.netflix.com, 2023) . It is not possible for the general people to take the premium and standard plans at such a huge price. Besides this, the organisation is also continuing to add other features considered to be expensive for the general people to bear, which has faced the organisation a huge loss. Additionally, such an expensive price strategy also bears the possibility of decreasing the competitive advantage of the organisation. Thus, it is required for Netflix to bring change to their price strategy and cut the price ( Muzio & Doh, 2021) . 2.2 Role of ethical leadership on the Success and Impact of the Organisation on Society Netflix is willing to bring change in their organisation; besides, the organisation has determined to bring changes in maintaining the ethics and social demands. Thus it is required for both the leaders and employees to work to fulfil the requirements Netflix needs for organisational transformative change. From research, it is found that Laissez-faire leadership enables leaders to allow their team members to make decisions on their own and also work in an independent manner ( Albornoz et al., 2022) . Thus, it is required for the leaders of Netflix to build such leadership styles as with the involvement of such style, the leaders will be able to follow the ethics and give the employees an opportunity to make their own decision. It is estimated that by making decisions on their own, it will be possible for the employee to work best for organisational change. Additionally, leaders in having such a leadership style will also be able to understand the application of society and work accordingly, which will optimise, develop the organisation and achieve the required organisational transformation ( Pajkovic, 2022) .

11 7005MHR Coursework – Leading Organisational Change Individual Report Task 3: Impact and Role of Strategic Leadership in Building High- Performance Teams and Diversity Practices in Netflix 3.1 Importance of Diversity and Inclusive Practices within the Organisation Importance of Diversity practices Through the diversity practices, leaders on Netflix will be able to involve awareness regarding unconsciousness bias. It is estimated that in considering such awareness, it will be possible for Netflix to ignore all kinds of bias related to sponsorships, selection, confirmation, directors and others ( Waddingham et al., 2020) . Besides, the awareness can also help the organisation to communicate to the audience regarding their bias management. Moreover, by developing a strategic programme, it will be possible for Netflix to train specific employees to work according to the requirements. Importance of Inclusive Practices With the involvement of such practices, it will be possible for leaders of Netflix to make collaboration with the employees and influence individuals to do their best. It is estimated that in doing so, it will be possible for the organisation to establish a great organisational change, as collaboration and strong motivation bear the capability to boost the workforce and provide a strong outcome ( Danley, 2020) . Additionally, such practices ensure the respect of employees; thus, it is essential for the leaders to include such practices, as giving respect not only reveals the organisational ethics to employees but also boosts the employees in strongly achieving their goals, such as establishing changes in the organisation.

13 7005MHR Coursework – Leading Organisational Change Individual Report With the involvement of several leadership skills, such as communication skills, decision-making skills, creativity and motivation skills, it will be possible for the leaders to boost the team to work. Additionally, by utilising such skills, the leaders can also motivate the employees to make proper team bonding between them, communicate with each other and achieve their goals effectively ( Muzam, 2022) . Interpersonal Relations While doing any work effectively as a team, it is required for the team to understand the skills and behaviour of each other. It is estimated that by using such leadership skills, the leaders will be able to train the employees to interact with each other on a personal level. Task 4: Personal reflection on leadership development experience, leading with emotional intelligence in a VUCA world By understanding various leadership styles, skills and behaviour, I become able to get an idea regarding the essentiality of such things to work in an organisation. Our current world stands with involvement of volatility, uncertainty, complexity and ambiguity. Thus it is required for me to adopt several leadership styles, skills and behaviour to survive in such a VUCA world. After getting ideas regarding these leadership things, I realise that I have communication skills, creativity, honesty and the ability to adapt to changes. In my graduation, I did a project with four of the team members that made my communication skills strong and also developed my ability to work in a team. Additionally, I have been honest since my childhood, and I also show my honesty to my team members while doing group projects. In my graduation, when I chose management studies, I rarely had any idea about management, but with the help of my seniors and professors, I was able to acquire the knowledge required for management studies. Such of my ability reflects my ability to adapt to changes. Although I have certain leadership qualities, I still need to acquire decision-making skills, motivation power, time management skills, servant leadership styles and transactional leadership style to make myself better enough to work in a corporate sector in a leading position and guide my team effectively. Johari Window Here in terms of developing my self-awareness and personal; leadership styles, skills, behaviours and others, I am using the Johari window framework.

14 7005MHR Coursework – Leading Organisational Change Individual Report Figure 5: Johari window framework Source: (Spennemann, 2023) Open Area (Quadrant 1) By analysing my personal knowledge, I became able to know that I have communication skills, creativity, honesty and the capability to adapt to changes. It was not possible for me to acquire such skills or criteria required for leadership development in just a day; I have to gain such things by putting a lot of effort into my self-development. While pursuing my graduation in management, I got a chance to do a group project with four of my other team members. At the beginning of the work, it was really difficult for me to adjust to the team members and communicate with them, where it was necessary to do such things in completing our project successfully. As I was facing a lot of difficulties in doing my project in a group, I informed my issues to the university authority and requested them to allow me to do the project alone, but they denied my request and warned me that without doing the project in the group I would fail in the semester. I became afraid and also started thinking of ways to overcome my difficulties. Finally, I took the decision to do the project with the group as it was the only way that was left for me. Additionally, by conducting the research on Netflix, I gained knowledge about various leadership styles, skills and behaviour. The report has helped to understand the concept of these leadership things and the importance of them for a person like me to adjust in the corporate world with the involvement of  volatility, uncertainty, complexity and ambiguity .  Blind Area (Quadrant 2) It was my first time doing a project in a group, and I did not have any knowledge of dealing with the team members in doing such a big project. I was an introvert; I felt difficulty asking my quarry team members. Besides, I also faced other issues in doing research, as without proper communication, sometimes I did the research that had already been done by

16 7005MHR Coursework – Leading Organisational Change Individual Report project, I suggested my team members solve this as a team instead of alleging any specific member for creating the issue. By observing such of my skills and behaviour, my team members became motivated and also started to help each other to solve their issues and develop their required skills. These kinds of steps not only enabled us to help each other but also made us capable of doing the work effectively as a team. Moreover, by doing the report on Netflix, I was able to develop my skills one step up and enable me to strengthen my trust regarding my ability to accomplish any work related to change management effectively.  Unknown Area (Quadrant 4) While pursuing my graduation, I was totally unaware of my skills and behaviour that reflect my leadership skills, but with the growth of time and situation, I became able to understand or realise my skills. When I first got the chance to do the project as a group, I became afraid, but with the help of my professors and seniors, when I was able to mitigate my issues, it showed my ability for  teamwork . Additionally, my team members who were unaware of my skills and behaviour became able to understand and observe my ability with the involvement of my  communication skills and honesty . Although I have such skills available, by doing the report on Netflix, I came to know my lack of  decision-making and time-management skills . Thus I have taken the decision to develop these skills. It is estimated that by developing such skills, I will be able to develop my quality of work. Besides, in future, I want to work in a leading position in a reputed organisation, where the involvement of these effective leadership styles, skills and behaviour will definitely enable me to make professional development as well as workplace development.  Conclusion The aim of the report is to evaluate the impact and role of strategic leadership for the purpose of Netflix’s transformative changes. Focussing on the aim of the report, the paper has depicted several leadership styles, skills and behaviour Netflix used to manage change in their organisation. Ted Sarados, the CEO of Netflix, contains the power of motivation and creativity, which has enabled him to manage organisational changes. The world is upgrading increasingly, thus considering the fact it is essential for Netflix to establish certain things required for the development. While Netflix is doing its best to manage the organisational changes, several issues made it face difficulties in doing so. The pricing plans of Netflix is considered to be inapplicable to the general people, as the standard and premium plan is highly expensive. Thus, it is essential for leaders to understand the demand of all the social

17 7005MHR Coursework – Leading Organisational Change Individual Report people and set their price plan to focus on all people. Therefore, the required leadership styles, their role and their impact on managing transformative change in the organisation will be discussed throughout the paper in a significant way. Therefore, considering such critical facts, the paper will discuss the present change management process in the organisation and also elaborate on the appropriate leadership style, skills, behaviour, theories and models considered to be essential for the organisational change in Netflix.

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