E4Q42

Question 42 2/2pts Which statements below are an examples of a promotion decision? Choose all that apply. Management is deciding whether or not to offer an entire new line of athletic equipment. McDonalds conducts extensive research to determine the most cost effective way to transport their products to North American franchisees Management is determining which media to use to communicate to customers the release of improved product features in the firm's outdoor kitchen product line A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall AMC movie theatres decides to permanently charge a lower admission price on Tuesdays to generate more theatre traffic on its lowest volume day of the week. Barnes and Noble recently began airing 30 second television commercials in 12 test cities. Management is considering segmenting their market based on demographics and gender A supermarket manager decides to set up an end-of-aisle display for 6-pack containers of Gatorade