Assessment_2_CASE_OF_STUDY.docx

Copyright© ECA College RTO 45012 v20.0 Page 1 of 16 Project task: Scenario Generate innovative thinking and creativity You have been employed as the new Research and Development Manager at Procter and Gamble’s Sydney branch. You have received notice from head-office that a new line of hair care products will be added. These products will be designed for hot, dry weather conditions and need to appeal to the Australian market. Your team needs to come up with new fresh ideas for adding this new haircare product range and you will lead this project. Until you arrived the team was not been very active with regards to innovation, they tended to just sit back and take directions from Head Office in the States. You have been asked to change this behaviour and to implement innovative thinking and practices at the Australian branch. To do so, you need to complete the following tasks, use the templates provided: Task 1: Project plan Task 2: Reflective journal - leadership analysis Task 3: Promotional plan Task 4: Conduct a team meeting Task 5: Risk assessment Task 6: Sustainability plan

Copyright© ECA College RTO 45012 v20.0 Page 4 of 16 respond to the new challenges. One enabler is the technology that is evolving constantly and quickly. it can help to develop ideas complex in an easy way. Also, talking about the products, the automation surge as an opportunity to deliver products of high quality, low cost of production and maintenance. Consequently, the advertisement of the product as well can be easy to show to the final customer and expose the products to the market and world. Another enabler is the skilled force, the fact of having skilled people within the team is a high advantage in the field of innovation. A skilled team can emerge with a plethora of ideas that can contribute to the goals and mission of the company. On the other hand, having a special team does not mean that the rest of the people can not add ideas and knowledge to reach the objectives. In this way, the company can encourage and empower each one of its employees in innovation and creative thinking. THREE (3) PROCESSES THAT YOU WILL USE FOR INTRODUCING INNOVATIVE THINKING TECHNIQUES AND PRACTICES There are several processes to introduce innovative thinking, in this case, we are going to choose 3. In the first step, we will introduce the training of the personnel, the second one will be to reward the creativity and the last and not less important tolerate the mistakes. With these 3 processes, the company will encourage and employees will be empowered to be innovative aligned with the mission, vision and values of the company as well as the satisfaction of the customers and market. JUSTIFICATION FOR THE SELECTION OF THESE PROCESSES. These three processes have been chosen by the company regarding the innovative process. It is very important to say that innovation is a long way with ups and downs, the personnel will find some issues to face and there is a high possibility to make mistakes because is a new project and there are trying to find out the best way to develop the product before be launched tho the market. For this reason, P&G is committed to tolerating the mistakes during the process for not discourage the innovative thinking team. In addition, the fact to train the employees can reduce the likelihood to make mistakes during the process. finally is very important to acknowledge the effort of the teams while they are developing ideas and product by using rewards without damage to the work environment and do not foster competition between them. CONCLUSION In conclusion, by developing the topics above mentioned within the company, the project manager can receive any challenge and

Copyright© ECA College RTO 45012 v20.0 Page 5 of 16 develop it with his team successfully because the company is committed whit the internal development and the results of this investment are going to be successful. Moreover, a tight relationship with customers will contribute to

Copyright© ECA College RTO 45012 v20.0 Page 7 of 16 company. The second is fostering the training of the personnel with knowlegede, 1 Anna Lundberg. (2020). 10 Things I Learned at P&G to Make Me a Better Leader. 07/2020, de Linkedin website: https:// www.linkedin.com/pulse/10-things-i-learned-pg-make-me-better-leader-anna- lundberg tools and techniques that allow them to have new ways to develop the way of they think and becoming them in innovative persons, giving positive solutions to the current challenges of the market. This is one of the best way to encourage and empower the employees to achieve the goals of the company in addition, that they feel important in the company. The third is rewarding the efforts of the team when the ideas are making the difference within the company. However, it must be carefully addressed to prevent internal rivalry and damage the laboral environment. Three (3) strategies you will use to continuously review, challenge and refine your own style and practice in relation to modelling and supporting innovation. (150 – 200 words) One strategy that I will use to improve myself would be the feedback from my colleagues and my team, it must be the best way to find out the areas that probably I am failing. The second strategy is by doing constantly meetings with the team to forecast and supervise how the projects are evolving. The meetings help in great manner to clarify ideas, give new ideas, see the weaknesses and become those weaknesses in opportunities to achieve the goals. the final strategy is evaluating how the internal and external factors can impact in the way of thinking on my mind and my team, for instance, in the pandemic of Covid-19, the way of the people are working became the jobs very routine and the chances to create new ideas is low, for that reason, is very important play a dynamic role to encourage the team to do not blur and keep motivate in spite of the circumstances. 3. PROMOTIONAL PLAN How will you promote innovative thinking and practices in the business? Create a promotional plan, using the template provided, for how you will introduce this to the following audiences. • The CEO and board of the company • Your team in the research and development department • Across the organisation

Copyright© ECA College RTO 45012 v20.0 Page 8 of 16 • Outline three (3) strategies for each audience (e.g. face-to- face meetings, team meeting, online meetings, video, PowerPoint presentation, social media, email, newsletter, gaming, competitions, etc.) and outline how you will get your message across. Promotional Plan The CEO and board of the company Promotional strategies Justification (20-30 words) 1. FACE TO FACE MEETING With these, there can be more flexibility in managing the different types of issues and committees, just as there can be automatic prioritization of the issues to be addressed. 2. EMAIL It is a key communication tool and provides enhanced security measures for sensitive information. It is also possible to have a control of rejected, returned or failed messages. 3. POWERT POINT PRESETATION An effective presentation improves the relationship between the presenter and the audience. Here you can design specific proposals and show the result of a project carried out dynamically. Research and development department 1. TEAM MEETING These meetings allow to see the development and the key points that must be addressed when making decisions in the company, you can consider the views of all staff immediately. 2. EMAIL Here you can handle important issues by keeping track of the topics covered and the responses to them. Similarly, if some general information is required, it can be sent to everyone with just one click. 3. ONLINE MEETING Allows all persons who are required to be present at the meeting to do so without the need to relocate, save time and allow the partitioning of all staff.

Copyright© ECA College RTO 45012 v20.0 Page 10 of 16 promote staff for their efforts made and projected, this since it allows the growth of both the person and the company.

Email Template From: jdavidfn@p&g.com.au To: Ceo@p&g.com.au Cc: Innovativeteam@p&g.com.au Date: 07/11/2020 Subjec t: Implemetation plan for innovative thinking Dear, CEO Sydney headquarters I am writing to request a meeting with you and the innovation team to discuss the project plan of innovation for the plant in Sydney to develop the new line of product for hot and dry weather conditions. Attached you will find the agenda of the meeting that will be perform on 7 th of November in the room 7 of the main offices of P&G. I appreciate your consideration and hope to meet you soon. Thank you for your time Best regards, Juan Fonseca Project manager Innovation team.

Copyright© ECA College RTO 45012 v20.0 Page 13 of 16 Summary All the personnel involved in the project must to ha into account all the above topics to create a collaborative thinking and innovative environment inside of the company following the mission, vision and values of the company. Next Meeting time/date The next meeting will be in 2 weeks Meeting closed at: 12:00 PM Minutes are a true and accurate record of the meeting Approved/confirmed by whom? Juan Fonseca has approved the minutes for this meeting Minutes of Meeting Meeting Objective: Presentattion of innovation techniques Attendees: CEO, Juan, Luisa, Lorena, Diego Venue: Room 7, Date: 07/11/2020 No. Points Discussed Actions Suggested Target Date 1 The techniques and tools will be developed with the support of the CEO of the company as well as the training provide for the external advisor must be confidential. Training the personnel ASAP to give the main knowledge to start the collaborative thinking and innovative environment. 17/11/2020

Copyright© ECA College RTO 45012 v20.0 Page 14 of 16 2 The performance of the team will be measure in order to have a continuous improvement. In addition, to refine all the processes. Register all the proceses in order to keep the records and have lesson learned to improve every day. 15/01/2021 3 The company rewards the employee that surge with innovative ideas that can improve methodologies and processes in the company. This reward must not alter the work Making employees aware that the awards are for their effort and dedication to the company's objectives, but it 08/11/2020 environment neither foster the internal competition. does not mean that a competitive environment develops that damages the work environment. Signature of attendee 1: Signature of attendee 2: Signature of attendee 3: Signature of attendee 4: In conclusion, the meeting was addressed all the tools and techniques necessaries to develop a skilled workforce in the company to develop a collaborative thinking and innovative environment, solving doubts from the team members, and guide them to the goals of the company. It is very clare that the rewards must not be a weapon to destroy the team job. The rewards are to foster the innovation in the comapany.. Part 2

Copyright© ECA College RTO 45012 v20.0 Page 16 of 16 Upload a copy of the notes from the brainstorming meeting (this may be a photo of the flip sheets or white board you have used) In conclusion, the brainstorming session was very constructive because open your mind to other level, and share ideas and different points of view. Also, you must be a good listener and have into account all the thoughts of the team to create a collaborative thinking. On one the hand, is very important take notes of everything to check and have a good feedback to take the advantage and disadvantage of the ideas. In addition, is very important to use emotional intelligence during the session because the people can agree or disagree the topic as well as they can to start to deviate the subject or simply they are against the ideas from others, in other words, be a mediator between them and show your abilities as leader. However, is very important to say that brainstorming process is just the kick of of any new idea or product, that the consistency of each one performing its job correctly is the base to create no only one if not a plethora of ideas. Moreover, is highly recommended be parcial in any idea or thought from the team member and do not generate conflict between them which is an advantage at the moment to cultivate a collaborative thinking and creative innovation.

Copyright© ECA College RTO 45012 v20.0 Page 17 of 16 5. RISK ASSESSMENT Risk Assessment How will you support innovative thinking and practices in the organisation? (30-50 words) Innovative thinking and practices in an organisation can be supported when innovation is aligned with the company’s strategy, and there must be a commitment on the part of the management team to develop a communication plan, ability and incentives for company staff Potential barriers and risks to innovation (Any three) Strategies to respond to the identified barriers 1 Lack of interest One of the strategies to overcome the lack of interest of staff is to create both wage and non-wage incentives that have a direct and clear translation in economic terms or personal and professional projection. These incentives drive action and direct the efforts of the worker in the direction of achieving both his personal objectives and the company’s objectives. 2 Lack of systematic innovation process One of the keys to creating a systematic business innovation strategy is to create an environment that encourages and supports the behaviours needed to innovate in a sustainable and successful manner. This innovation strategy must be aligned with the company’s own business strategy, and thus be able to think about what technologies or technological skills need to be implemented to successfully

Copyright© ECA College RTO 45012 v20.0 Page 19 of 16 looking the market behaviour forward to add any idea to the product to keep on the novelty be evaluated when the volume of product is dimishing to the customer help to remake the products and satisfy them the relationshi p with the customer to maintain the market. The products This must be Researchin Keep the Research what the competitors are doing must be competitive with other brands, and does not have big differences in quality and value evaluated when the volume of product is dimishing g and implemen ti ng new ideas is the best way to counterac t the competito r s actions brand in better position against the competito r s by using advertise m ent Empower people to keep innovating The technology is changing every day, and the innovation team is working and reseaching to keep new products We quality of the innovation is not enough to satisfy the market When changes is happenin g a contingen c y plan is a must before it happens. Rewardin g the team to achieve goals of the company Eliminate projecs and processes that don’t work The innovation and creative team must forecast when the product is ready to finish the ciclye and start the new changes The quality and the customer acquaintance is the key to know if the product is working or not The action must be done as soon as the indicators of the product shows loses Change methods and use lesson learned to create new products and a better way to approach to the customer demands People are the center of all we do With the heart of a start-up and the resources of a global corporation, we are always looking

Copyright© ECA College RTO 45012 v20.0 Page 20 of 16 for imaginative ways to reinvent every aspect of our business. As we innovate, we find inspiration in people — their needs, values, desires, and passions. 2 2 https://us.pg.com/innovation/