MGT608 Task 1.16

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Information Technology and Business University of Indonesia *

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MISC

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Management

Date

Nov 24, 2024

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docx

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Assessment Task 1 16. Describe the diffusion of innovation theory and why a manager implementing an innovation may find this theory useful. Diffusion of innovation theory is developed by E.M Rogers in 1962. It is a theory based on the commercial consumer marketplace who have different types of customers, who vary on their enthusiasm for a particular product, and for trying out that product. Managers Implementing innovation find this theory useful because it helps the marketers understand how the trend occurs and helps the companies in assessing the likelihood of success or failure of the new introduction. Managers can predict the types of consumers who will purchase the product or service and can create effective marketing strategies.

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