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MSc Dissertation Proposal
on
A critical study strategy for understanding how to improve the effectiveness of project
management in a start up company
by
[----Name----]
[---Banner Number---]
Table of Contents
Abstract
......................................................................................................................................................
3
1.
Introduction
.......................................................................................................................................
4
2.
Aims and Objectives
..........................................................................................................................
4
2.1 Aims
..................................................................................................................................................
4
2.2 Objectives
.........................................................................................................................................
4
3.
Research Questions
............................................................................................................................
5
4.
Literature Review
..............................................................................................................................
5
5.
Research Methodology
......................................................................................................................
8
5.1 Data Collection
.................................................................................................................................
9
5.2 Data Analysis
..................................................................................................................................
10
6.
Findings
............................................................................................................................................
10
7.
Limitations
.......................................................................................................................................
10
8.
Conclusion and Recommendations
.................................................................................................
11
8.1 Conclusion
......................................................................................................................................
11
8.2 Recommendations
..........................................................................................................................
11
References
................................................................................................................................................
12
Appendices
...............................................................................................................................................
15
Appendix 1: Project plan
....................................................................................................................
15
Abstract
This proposal is conducted to comprehend and identify project management strategies
that can add value to start-up companies. Over the years, it has been concluded from the
literature that an interlink exists between project management and business start-ups because the
two domains are quite parallel. Information has been gathered by utilizing surveys together with
open-ended questions. It is imperative to note that entrepreneurs have used project management
techniques to improve company start-ups' efficiency (Azanha et al. 2017,p.54). The overall
outcome showcase that the entrepreneurs who utilize such methodologies apply agile project
management strategies. This is because these techniques have been proven flexible and more
efficient in enhancing the growth and development of business start-ups.
Introduction
The organization's capacity to manage projects effectively determines the favorable
outcomes of start-up firms. In this case, Project management is considered a crucial variable for
start-up companies since it is the sole determinant of accomplishment or its downfall in the long-
term domain. Effective project management must adhere to critical variables such as strategic
goals and objectives, agile methodologies, collaboration, cooperation, hazards, efficient
communication, and teamwork (Bradley,2016,p.45). Over the years, start-up companies have
been undermined by various problems in project management, including issues like minimal
funds, timeline variances, minimal skills or no experience at all, and act of not upholding
changes in the organization by employees
Research aims and Objectives
Aims
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This proposal aims to posit a critical study strategy for comprehending aspects needed to
improve the effectiveness of project management in a start-up company. It aims to offer future
entrepreneurs a comprehensive understanding, knowledge, and skills required to run a start-up
firm effectively. In this way, it encourages project managers to solve the challenges facing global
start-ups. The government initiatives will also focus on offering youth an incentive. These
millennials are primarily interested in a start-up businesses, thus boosting the employment rate in
all nations.
Objectives
Research Objectives:
To identify the success variables needed for effective project management in a start-up
firm.
To determine the successful project management practices mainly applied by new
enterprises.
To critically analyze the overall effectiveness of such practices.
To evaluate some of the problems facing start-up firms
To critically examine the strategies and models required by start-up businesses in order to
improve the performance of projects Research Questions
The following are the expected proposed research questions for this dissertation:
o
What are the key outcome variables needed to enhance effective project management in
start-up companies?
o
What are some of the main drawbacks affecting project management start-up companies?
o
What are the fundamental strategies required to improve the effectiveness of significant
start-up companies?
Literature Review
According to this proposal, the literature review epicentre will be on the crucial variables
that lead to the overall success of start-up firms. It is imperative to note that starting a company
is a challenging dynamic in project management. This is because it requires several factors and
resources to stand by itself. In addition, the literature review will critically evaluate the
underlying issues facing start-up companies. It will also define the strategic opportunities
required to improve the effectiveness of project management in enterprises (Fewings and
Henjewele,2019,p.36). The literature review comprises primary and secondary sources, including
articles, website information, journals, past books, periodicals and other web publications from
successful firms.
Even though distinct cooperation and networks between various start-up firms have
increased, a study in this area of research has been limited. In previous studies, the entrepreneur's
leadership principles and responsibilities were evaluated was concluded that companies'
effectiveness needs project management to amplify technical know-how and competence. Project
analysis, improvement, and strategic alignment maximize their significance for start-up
companies. This proposal has defined article evaluation from the past 11 years. As stated by
Ford and Lyneis (2020) in their works regarding the evolvement of perception on project success
in start-ups for over 50 years conclude that project success is significant because it has a focal
point on the future mandates of project start-ups based on the strategic context.
The current knowledge needs to be more comprehensive in comparing variables contributing to
start-up firms' success in different environment settings. Firms are utilizing projects in their day-
to-day operations to accomplish their long-term goals. In addition, there is an increasing
requirement for suitable project management in several companies. In current years, scholars
have become more interested in factors and strategies that enhance project management in a
start-up business. However, there needs to be more research that indicates how effectively
projects are run in start-up business contexts. This dissertation will partly fill this existing gap by
providing outcomes from firm start-up case studies and surveys made of business enterprises.
Methodology
According to (Kerzner (2019), this paper's methodology will focus on the mixed method
approach. In this, both qualitative and quantitative aspects will be utilized. It is important to
acknowledge that this research will focus on the examination of the topic through cultural
phenomenon, the start-up managerial and employee human behaviour and other firms' belief
systems. In addition, an empirical investigation will form the basis of the study facts since
observable features and measurable variables like performance metrics will be identified. Data collection
In this, some of the techniques used to gather data will be observation and questionnaires
to participants like employees and managers. In addition, other methods will include conducting
surveys in the form of semi-structured interviews. Further information will be retrieved from
government sites, start-up company websites and social media responses of clients. The
participants who will be involved in providing the data set will comprise employees, project
managers, supervisors and the entire team of stakeholders, such as policymakers and government
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operatives. Some questionnaires directed at the interview session will be mainly carried out using
audio-visual formats by strictly adhering to the code of clients and as preferred by the individual
being interviewed (Haßler, Major, and Hennessy, 2016,p.356). The interviewees will also be
given a consent form to ensure their confidentiality and view are considered.
Conversely, the anticipated sample size will be evaluated by basing the sample on a focal
situation point. Typically, this is a point where there exist no or minimal research themes or
emerging insights for information gathering. Both the questionnaires and survey will be created
in a way that addresses concerns and queries from stakeholders. Information that will be
collected in this domain will involve highlighting some of the expected crucial success variables,
problems facing the firms, strategies required for improvement and the overall results of
improving the effectiveness of a start-up company.
Data Analysis
All the data collected from the questionnaires, surveys and interviews will undergo a
comprehensive data analysis process utilizing a thematic data evaluation technique. The
qualitative data gathered will be analyzed using descriptive and differential statistic methods.
The computer software needed in those aspects includes Anova and Spss software. The data
collected must meet several requirements involving the fundamental assumptions suggested by
carrying out the ANOVA test. In this particular case, it is compiled by having one cofounder
from each of the given start-up companies (Liu, Van Nederveen, S. and Hertogh,2017,p.25).
There is also needed to apply homogeneity and normality of the variables during the data
analysis period. It means that the factors are simultaneously distributed across each
subpopulation. This lowers as the sample size increase. According to the proposal, this will
enable the research to focus on relevant data and facts only.
Some themes emerged from the thematic research analysis outlined by collecting information
from questionnaires, interviews and other primary sources. These revolved around effective
communication between planners, owners and active stakeholders (Parameter 2015,p.11). The
move enabled the diversification of management procedures, systems and the proficiency of
start-up entrepreneurs in making leadership decisions. It also engulfed aspects like commitment,
resources and the assistance the established team received.
Findings
The findings of this research include a compelling overview of the challenges new
companies face in the market. Some challenges are reduced experiences and skills to run a
successful firm. It is evident that some project managers or business owners get into the market
with no experience gained before starting the firm. As a result, they are pushed out of the market
by other giant firms dealing with similar products and services. Other challenges that were found
to contribute to failure include inadequate resources needed to bail out the firm in case of risks
(Schwalbe 2015,p.77). Other anticipated findings of the dissertation comprise a properly laid out
strategy or models that enhance the effectiveness of project management in start-up firms. The
model will also focus on the fundamental success variables that were initially outlined in the
literature works section. It will showcase the strategies to create the best ground for running
start-up company activities.
Consequently, the findings of the framework will revolve around recommendations proposed for
addressing future problems mini9mex the performance of start-up companies. This is to achieve
long-term project objectives and future organization endeavours. The findings of this dissertation
may bring about convenient project positioning and successful results for a start-up business.
Typically, company leaders should engage managers in the growth of underlying business
strategies. The outcomes of this paper provide social and economic changes by ensuring that
entrepreneurs implement sustainable projects. These sustainable start-up companies will be
beneficial since they are expected to give employment opportunities to the local sir communities
to revive the economy.
Research limitations
Some of the limitations that affect the study results include minimal resources for
compiling and storing the data from interviews. The research may also be limited by the
increased costs of traveling to business start-ups. In addition, some start-up project managers
may need to offer their consent in presenting various levels of information (Serra and
Kunc,2015, p.267). Others might be biased and exaggerate the information to seem successful
while struggling to keep their recently started business afloat and running. This impacts the
relevance, credibility, and quality of information. These limitations might cause a delay in
compiling the final dissertation report.
Recommendations
The start-up owners should enroll in project managers' training programs. They should also have
enough resources and support to fully furnish the necessary knowledge and skills to effectively
run business activities (Turner 2016,p.65).
It is important to track and examine performance regularly and continuously. It can be achieved
by using metrics on costs and client satisfaction rates.in this way, rewards will be given on
performance to boost the morale of the managers achieving success.
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Embracing feedback from prospective clients. There is also a need to uphold new emerging
trends in the market, best practices for running start-ups, and adjusting to a rapidly changing
business environment. Conclusion
Effective project management is an important process for the overall success of start-up firms.
This research aims to propose a critical study strategy for intensifying the improvement of start-
up firms. In this way, the effectiveness of running thriving operations of the firms will be
realized Svejvig, P. and (Andersen, 2015,p.234). The model acknowledged from this dissertation
will implement action plans from a basis of knowledge and ideas required to drive the businesses
forward. The paper also offers a ground for future planners, business owners, and policymakers
to understand the strategy for improving the effectiveness of the newly established.
References
Azanha, A., Argoud, A.R.T.T., Camargo Junior, J.B.D. and Antoniolli, P.D., 2017. Agile project
management with Scrum: A case study of a Brazilian pharmaceutical company IT
project.
International journal of managing projects in business
,
10
(1), pp.121-142.
Bradley, G., 2016.
Benefit Realisation Management: A practical guide to achieving benefits
through change
. Routledge.
Fewings, P. and Henjewele, C., 2019.
Construction project management: an integrated
approach
. Routledge.
Ford, D.N. and Lyneis, J.M., 2020. System dynamics applied to project management: a survey,
assessment, and directions for future research.
System Dynamics: Theory and Applications
,
pp.285-314.
Haßler, B., Major, L. and Hennessy, S., 2016. Tablet use in schools: A critical review of the
evidence for learning outcomes.
Journal of Computer Assisted Learning
,
32
(2), pp.139-156.
Heagney, J., 2016.
Fundamentals of project management
. Amacom.
Hornstein, H.A., 2015. The integration of project management and organizational change
management is now a necessity.
International journal of project management
,
33
(2), pp.291-298.
Kerzner, H., 2017.
Project management: a systems approach to planning, scheduling, and
controlling
. John Wiley & Sons.
Kerzner, H., 2018.
Project management best practices: Achieving global excellence
. John Wiley
& Sons.
Kerzner, H., 2019.
Using the project management maturity model: strategic planning for project
management
. John Wiley & Sons.
Liu, Y., Van Nederveen, S. and Hertogh, M., 2017. Understanding effects of BIM on
collaborative design and construction: An empirical study in China.
International journal of
project management
,
35
(4), pp.686-698.
Meredith, J.R., Shafer, S.M. and Mantel Jr, S.J., 2017.
Project management: a strategic
managerial approach
. John Wiley & Sons.’
Parmenter, D., 2015.
Key performance indicators: developing, implementing, and using winning
KPIs
. John Wiley & Sons.
Parviainen, P., Tihinen, M., Kääriäinen, J. and Teppola, S., 2017. Tackling the digitalization
challenge: how to benefit from digitalization in practice.
International journal of information
systems and project management
,
5
(1), pp.63-77.
Ramazani, J. and Jergeas, G., 2015. Project managers and the journey from good to great: The
benefits of investment in project management training and education.
International Journal of
Project Management
,
33
(1), pp.41-52.
Schwalbe, K., 2015.
Information technology project management
. Cengage Learning.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project
success and on the execution of business strategies.
International Journal of Project
Management
,
33
(1), pp.53-66.
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Svejvig, P. and Andersen, P., 2015. Rethinking project management: A structured literature
review with a critical look at the brave new world.
International journal of project
management
,
33
(2), pp.278-290.
Todorović, M.L., Petrović, D.Č., Mihić, M.M., Obradović, V.L. and Bushuyev, S.D., 2015.
Project success analysis framework: A knowledge-based approach in project
management.
International journal of project management
,
33
(4), pp.772-783.
Turner, R., 2016.
Gower handbook of project management
. Routledge.
Verzuh, E., 2015.
The fast forward MBA in project management
. John Wiley & Sons.
Appendices
Appendix A:Project Plan
Activity
Time(Months)
Topic aims and objectives, problem statement
1
Review of literature
1
Data collection
2
Analyzing data
1
Presenting the findings and final report
1
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