Interview Torry (1)

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Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi *

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Management

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Nov 24, 2024

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Interview Torry Ridwan - Which element do you think has been the most and least important till now towards the strategy and why? Torry - teamwork has served as a great element. Easy communication with the upper management as well is it important element in the strategy. Implementation of different ways of communication and meetings was also a big aspect that was important towards the overall strategy of the organization. For me the least important strategy would be the collaboration with different firms at this stage. Last year we were having multiple meetings and calls with other firms in order to collaborate and reach a greater target market. However I believe that is something we could do later because right now everything is a bit unstable and we are working towards achieving more customer. Most: Team work Least: collaboration Most of the research participants believe that team work and collaboration are the most important element. Ridwan - Do you think more elements be added or removed to the organizational strategy to help design the organizational structure and why so? Torry - we believe the communication system can be improved. Maybe a communication tool can be bought as well in order to see how each of the teams are doing. Maybe a communication tool where the teams can post about how much work is done and then the other team has an idea OK when can this start after the previous team was done with their work. Also the recruitment strategy can be improved. Digital technologies can be included more. For example I believe the use of artificial intelligence is important. Add Communication Organization structure Sustainability Communication and recruitment Ridwan

- What are the current organizational values of the firm and how would you describe them? Torry - a very direct organization. Everyone speaks very plain. There is a sense of openness. This allows us work in our comfort zone. Integrity and respect is there as well. The level of competition is extremely low while we work. The company just expects us to work in our natural form instead of trying to take out better results forcefully. They cultivate values that are fun and easy. Sense of openness Integrity and respect Low level of competition Ridwan - How would you describe the organizational culture? Torry - in my opinion I would say it's a very warm culture. The management team is always asking for feedback from the employees. There is so much room where you can work with ease and at your own comfort. For example, let's say example Google, Google has a very laid back and relaxed culture where the employees are allowed to work, sit, take a break or go in the game room and play some games or go for swimming like they also have swimming pools in their premises. My experience is also very similar in this case. We had breaks time to time and we could hang out in the buildings whenever we would want. The managerial team wasn’t like, oh you have to be here every Monday at this time, or we have to do something . The upper management is more like more open and like they ask you when do you wanna meet up this week and like, what do you wanna do? Ridwan - With appropriate reasons, do you think the current organizational culture influences the way work is done and decisions are made? Torry - Yes of course. For example, there was this time when a team from Groningen and a team from Den haag was suggesting different ways of reaching a certain goal. It got difficult for us because one team wanted to constantly keep on checking the work and then move to the next level, whereas another team wanted to finish the whole project and then check the work. But according to the organizational culture and values we have, we allowed each of the teams to work in their own pace and finally they came out with their own individual results. It was much easier to work like that as we didn't have to constantly think about others and we could just do our own work. You know sometimes it can get extremely difficult just thinking about OK who's doing what or am I going to be able to catch up with

them but this is something I don't feel here so yes the culture definitely influences the how the work is done and how the decisions are made. Ridwan - How would you describe the current size of the organization? Torry - in simple it's a startup oh yes they are working towards a full scale launch but currently it's still a startup, I don't know what else can I add to this answer but all their business activities also translate to a startup as well. Ridwan - Can you describe the firm's growth strategy, and whether it involves expanding through internal development or acquiring other companies? Torry - the firm definitely wants to grow naturally without buying other companies. We have had this plan for the longest time. I believe if we have such a young team and an agile team, buying companies is not a suitable strategy for us yet. The firm's growth strategy is highly focused on developing their internal team. They won't be increased their sales and increase their market reach as well. They have a specific target market but right now they are planning to look into other possible target markets as well so yes I believe the firm wants to develop through internal development rather than acquiring other companies Ridwan - How would you describe the influence of government policies on the firm’s activities and decisions? Torry - I think in the sense yes, because one of course there is privacy with your data, but also since the app requires your location, that is also something that is very important because uh, yeah, you don't want your dispersions, the users location to be tracked or whatever. The fact that all these things are required, it is necessary to consider the laws the laws and policy set by the government so yes I do believe that the influence of government policies on the farms activities and decisions is high. it definitely is something that has to be considered heavily before making any choices or further engaging in other business activities. Ridwan - How would you describe the firm’s ability to adapt to changes caused by the external environment such as competition from other firms? Torry

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- I think the ability to adapt to changes is extremely high. For example in the Netherlands Tinder and bumble is a big competitor for us. But then again we are providing something which is very different from Tinder and bumble itself. So I believe even the fact that Tinder bumble Facebook Snapchat they're all out there, but yet the team has gathered up their resources to go in the market which is very developed I do believe we have the ability to adapt to changes. Not only competition to other firms even if the size of our firm increases I think we can tackle it, even if there are many more farms entering the market I think still it will be possible. Financially as well I think we can be able to look into situations that will be favorable for us. Ridwan - How does the organization approach balancing the need for stability and predictability with the desire for innovation and adaptability in its operations and planning? Torry - the organization always opts for innovation and adaptability. I think so because stability is something which does not apply for us at the moment. Business conditions are always unpredictable and they keep on changing. Also like I've mentioned before that bridge is a company where they fostered innovation and innovation is something that cannot be stable it has to keep on changing. Through our operations and plannings we tried to be as innovative as possible. We ask employees not to follow the traditional ways of working. In our operations and plannings we keep the touch of hierarchy away as much as we can. Ridwan - How would you describe the communication style in the firm considering the level of formality? Torry - the communication style is somewhere in between formal and informal. Whenever we are working in teams and whenever we are working with the interns and fresh employees, we don't have a very strict communication style with them. Instead we want them to feel like they're working in a homely environment so that they can come out with innovative ideas rather than bringing out ideas that are strictly being developed because of the pressure from a company. So yes if I have to consider the level of formality I would say it's very informal or somewhere in between but definitely not formal. Ridwan - Can you describe the decision-making process within the company? Is it a top-down approach where managers make most of the decisions, or is there room for employee input

and participation in the decision-making process? How are decisions communicated to the rest of the team? Torry - till now I believe the decision making process is very open. All the decisions were made after we were asked if we want to add anything or if we want to change anything. At the end I believe the top level managers are the ones who make a decision but they're not the ones who face the decision usually. The teams that are working for us are usually the ones that go through these decisions and face it which is why I believe bridge first asks us as employees what we want to do or how we want to do it and after most managers from the specific teams get a decision from the teams, then the communicate with the upper management and finally a decision is taken but the decision involves considering everyone's opinion rather than having a very top down approach where managers make most of the decision. Finally the decision is communicated through either through e-mail or there are announced to us by our specific managers.

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