Hello Nelizza,
I enjoyed reading your post. Apple "seeks to differentiate the
company’s product or service from that of rivals in ways that will
appeal to a broad spectrum of buyers" (Thompson et al., 2021, p. 6).
Apple achieves differentiation by emphasizing design, build quality,
user experience, and the seamless integration of hardware and
software, positioning its products as premium. This strategy caters to a
specific segment of customers who value these attributes, which is
why it's associated with serving a niche market.
Apple's sustainable competitive advantage is rooted in its brand image
and customer loyalty. Their brand image is built on perceptions of
innovation, quality, and luxury, allowing them to charge premium
prices for their products (Podoln & Morten, 2023). Furthermore, the
Apple ecosystem, where their products and services work seamlessly
together, fosters customer retention and loyalty. As customers invest in
multiple Apple products and services, they become more entrenched in
the Apple ecosystem, making switching to rival platforms more
challenging. This ecosystem approach and customer loyalty contribute
significantly to Apple's sustainable competitive advantage (Thompson
et al., 2021, p. 5).
Your analysis provides a comprehensive understanding of why Apple
has maintained a strong position in the technology industry, and it's
aligned with Apple's actual strategic approach and competitive
advantage.
V/r,
Jo
References:
Podolny, J. M., & Morten, M. T. (2023, April 11).
How Apple is organized
for Innovation
. Harvard Business Review. https://hbr.org/2020/11/how-
apple-is-organized-for-innovation
Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2021). Crafting
& Executing Strategy: The Quest for Competitive Advantage: Concepts
and Cases (23rd ed.). McGraw-Hill Higher Education (US). https://full-
bookshelf.vitalsource.com/books/9781264250165
