AA_DALJEET_VIDEO_ASST (1)

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St. John's University *

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MISC

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Management

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Nov 24, 2024

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docx

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Slide 1

Slide 2 JD Sports is part of JD Group, which is a British sports fashion industry, and the organisation is situated in the UK. In order to compete in the modern industry, the organisation has started to sell products online, but the client satisfaction of the organisation is not so high due to the lack of service efficiency and proficiency in the online services of JD Sports. The close engagement of the stakeholders is necessary for developing the online retail service of the organisation, which will be discussed in this assignment.

Slide 3 The main objective of this assignment is to develop the client service of GD Sports, and it is significant for the organisation to get a competitive advantage in the fashion industry of the UK. The task of stakeholder engagement is time taking as a proper plan and execution strategy are required to be undertaken to achieve the objectives. It is assumed that the total time required for the stakeholder engagement is two month, and the cost will be $ 10,000 million. The firm should utilise its financial and human resource stoa achieve the goal.

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Slide 4 The key stakeholders of the organisation, JD Sports, are Shareholders and investors, management and employees, customers, suppliers, regulators and government authorities, industry associates and partners, society and local communities. In order to achieve the goal and objective of JD Sports, it is necessary to engage all the stakeholders in the business so that the right decision-making can be made to develop client satisfaction.

Slide 5 In the stakeholder register and matrix, the key stakeholders are highlighted along with their roles in the organisation. In addition to the identification of internal and external stakeholders, the type of the stakeholders is also highlighted in the Register, which is effective for understanding the impact of the stakeholders in the business. The expectation from the different stakeholders is also different, which are also disclosed in the stakeholders register and matrix. The participation of some of the stakeholders is highly required first to solve the organisational issues, and the organisation expects nothing from some of the stakeholders. The interests and influences of the various stakeholders are different as well as their power is also significantly identified in the category of high, medium and low.

Slide 6 The Stakeholders Engagement Assessment Matrix (SEAM) is a simple but powerful project management technique for monitoring stakeholder engagement. It is also effective for identifying the potential gap between the current level of stakeholder engagement, which is denoted by “C", and the desired level of stakeholder engagement, which is denoted by “D”. In the above table, the engagement of the key stakeholders is also identified with "C" and "D" which is effective for analysing the gap and taking necessary steps towards increasing the stakeholder engagement.

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Slide 7 The significant use of modern software is effective in reducing the barrier to communication with the various types of stakeholders. In addition to modern software, email communication is one of the significant ways to communicate effectively with stakeholders. In addition to this, the management can also arrange meetings with the stakeholders, and the face-to-face communication of the meeting is significant to understand the view of each stakeholder and implement it in the business. For removing the cultural barriers to stakeholder communication, the contribution of face-to-face communication is high. The Organization can also communicate with the stakeholders through an online web portal.

Slide 8 Emotional disconnection is a practical challenge that highly impacts stakeholder engagement, as the stakeholders who are not emotionally attached to the organisation do not want to express their views to solve the issue that JD Sports is currently facing. Some of the stakeholders are very selective in expressing their views, and the management can also face the lack of credibility of the sources. The cultural differences among the stakeholders are also a crucial challenge for stakeholder engagement due to their language differences. In addition to the cultural and language differences, the availability of a large amount of information is also a significant practical barrier that the management can face.

Slide 9 Various stakeholders have different views, which highly impacts decision-making and problem-solving and increases the decision-making time. In addition to this, the priorities of the different stakeholders are also different, as some stakeholders want to get a great return on the investment without taking part in the decision-making or engaging in the various activities of the organisational development. On the other hand, some stakeholders take the initiative to implement strategies in the organisation that helps to solve the issue and create organisational growth. In addition to the variance in opinion, the difference in data availability among the stakeholders also limits stakeholder engagement.

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Slide 10 Constant and consistent communication with the stakeholders is effective in understanding their views and willingness to participate in solving issues. Additionally, Increasing the opportunity for face-to-face communication is effective for removing various stakeholder engagement. The successful use of financial and human resources is crucial to achieving the goal, and collecting opinions from culturally diverse stakeholders is also significant in satisfying culturally diverse clients. Recruitment of good customer service employees increases client services in the online retail of JD sports, and keeping track towards various promises made by the organisation to the stakeholders and customers is effective for selecting the right definition of success.

Slide 11 At the end of the study, it can be concluded that stakeholder communication and engagement are significant to develop the kind service of JD Sports, and the recommendation given ever is significant for solving the issue of client services in the retail business of JD Sports is significant. On the other hand, it is necessary to reduce the limitations and practical challenges of stakeholder engagement and communication with the stakeholders. The role of modern technology is crucial in stakeholder engagement.

Slide 12 Slide 13

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AA_DALJEET_VIDEO_ASST (1)

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