Business and Operations Proposal

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Michigan State University *

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250

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Information Systems

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Jan 9, 2024

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docx

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Name of Company: Apple Inc. (formerly Apple Computer, Inc.) Industry: Mobile Communication and Media Devices Proposal Overview: This proposal focuses on integrating operational effectiveness and strategic business goals, unifying processes, and ensuring a coherent alignment between operations and strategies. By optimizing internal workflows and leveraging cutting-edge technologies, Apple Inc can continue to deliver inventive products and services to customers across the globe. Michael Porter developed a management tool that can help determine the competitive landscape of an organization by taking a deeper look into internal potential. Using Porter’s Five Forces framework, we can analyze the bargaining power of buyers and significant competitive rivalry. Porter Analyzes: The technology industry requires substantial initial investment which could act as a barrier for new entrants. High capital requirements are a threat to new entrants. Apple has created high consumer standards giving them strong bargaining power. If Apple fails to meet consumer expectations, customers can quickly switch to a competitor. Apple’s product differentiation is strong, but consumers still have the option to move to a competitor. As far as bargaining power, Apple has a diverse supplier base reducing their dependence on any single supplier. Apple has created an ecosystem allowing for minimal substitutions. Their iOS and macOS create a unique and integrated user experience that is difficult to recreate. Apple does have intense competition from other consumer electronic companies like Samsung and Google forcing them to lead in innovation and marketing strategies. In conclusion, Apple Inc operates in a highly competitive industry with moderate to high bargaining power of buyers and significant competitive rivalry. However, Apple does benefit from barriers to entry due to their high brand recognition and economies of scale. Critical factors in continued success are the ability to innovate and maintain customer loyalty. Key Areas of Focus/Recommendations: Enhance Research and Development ● By developing cross functional collaboration with all research and development teams and accelerating innovation, Apple can reduce the time it takes for products to go to market. Customer Experience Enhancement ● Developing a data platform can help Apple gain valuable, actionable information to enable personalized customer service and strengthen brand loyalty. Supply Chain Optimization ● By strengthening supplier relationships and exploring sustainable sourcing practices, Apple can enhance reliability and reduce costs. To ensure production and reduce excess inventory, Apple must also strengthen supplier relationships.

Customer Experience ● Implement a uniformed customer data platform to enable personalization to strengthen brand loyalty and enhance the user experience and continue to gain brand loyalty Implementation: The proposal is to develop a phased plan which includes: ● Develop a tailored implementation strategy that focuses on technology and process refinement ● Conduct a comprehensive survey to identify the bottlenecks and areas of opportunity ● Implement pilot programs ● Roll out operational enhancements ● Monitor enhancements and adjust as necessary. Agility and flexibility enable Apple to adapt quickly to market changes and emerging opportunities. Benefits: By aligning operational needs and business strategies, Apple Inc will gain several benefits: ● Streamlined operations and increased efficiency which will result in reduced costs ● Customer satisfaction will increase due to the personalized experience that the new products will allow. Customers who are satisfied are more likely to be repeat customers and will advocate for Apple Inc. ● Gain traction as a responsible corporation by committing to eco-friendly, sustainable practices. By optimizing energy usage and reducing waste can also contribute to Apple’s sustainability goals. ● Increased employee satisfaction and engagement which can lead to more efficient workflow allowing Apple’s employees to be more productive, creative, and committed to the company’s overall mission.

References: Apple, Inc. (2019). Form 10-K for the Fiscal Year Ended September 30, 2019. Available at: https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As- Filed).pdf Accessed January 7, 2020 Forbes (2020). The World’s Most Valuable Brands. Available at: https://www.forbes.com/powerful-brands/list/ Accessed January 7, 2020 Fast Company (2019). The World’s 50 Most Innovative Companies 2019. Available at: https://www.fastcompany.com/most-innovative-companies/2019 Accessed January 7, 2020 Statista (2019). Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2020 (in million units). Available at: https://www.statista.com/statistics/263401/global-apple- iphone-sales-since-3rd-quarter-2007/ Accessed January 7, 2020 Zhang, Q. (2018) Research on Apple Inc’s Current Developing Conditions. Open Journal of Business and Management , 6 , 39-46. doi: 10.4236/ojbm.2018.61003 .

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Business and Operations Proposal

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