Assignment 4

pptx

School

University of Phoenix *

*We aren’t endorsed by this school

Course

555

Subject

Information Systems

Date

Apr 3, 2024

Type

pptx

Pages

Uploaded by BarristerSeaLionMaster875

Designing a Customer- Experience CRM for WeLoveVideo A User-Experience Design Approach Kazi Afsar CMGT/555: Systems Analysis And Development

Introduction User-Experience Design (UED)? • An iterative design methodology that focuses on the needs and expectations of the user.(Stevens,202 • Involves user research, testing, and feedback throughout the design process. Why UED for WeLoveVideo's CRM over others? • Ensures the system is intuitive, efficient, and meets user needs. • Improves user adoption and system effectiveness. • Leads to higher customer satisfaction and retention.

UED Process stage and output for WeLoveVideo CRM UED Process Stages: • Research: Understand user needs through interviews, surveys, and task analysis. Output: It helps to understand the expectation. • Define: Develop user personas and identify key user journeys. Output: Helps to understand the end user prospective. • Design: Create low-fidelity wireframes and prototypes for core functionalities. Output: Helps to understand what the team needs before developing. • Prototype: Develop high-fidelity mockups that resemble the final product. Output: It gives the idea of how the final product might look like. • Test: Conduct usability testing with WeLoveVideo's team and potential users. Output: With this stage team will be able to verify if the product is working as expect or not. • Implement: Implement design based on the user’s feedback. Output: Final stage to Built the product.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

The UED process is an repetitious cycle that ensures continuous improvement. Process will begin by conducting user research to understand the needs of WeLoveVideo's sales, marketing, and customer service teams. This will help to define user personas and key user journeys within the CRM system. Then translate these insights into low-fidelity wireframes and prototypes, allowing for early feedback and refinement. As we move towards high-fidelity mockups, usability testing will be crucial in identifying any potential usability issues. Finally, we'll incorporate user feedback to refine the design and ensure a seamless user experience.

User Research for WeLoveVideo CRM arch methods for WeLoveVideo's CRM: erviews: Conduct in-depth interviews with key stakeholders from sales, marketing, and customer service.(N r surveys: Gather broader insights on user needs and pain points through surveys. k analysis: Observe how users currently manage customer interactions to identify areas for improvement.

Storyboard - A Day in the Life with WeLoveVideo CRM A Sales Representative at WeLoveVideo, starts his/her day by accessing the CRM dashboard. It provides a quick overview of sales pipeline and upcoming customer calls." Sales rep. opens a customer profile. The CRM displays customer’s information, including contact details, past interactions, and purchase history, which allowing her to personalize her communication with the customer. After a successful call, Sales Rep logs the interaction in the CRM, capturing key details and next steps. This ensures all customer interactions are documented and accessible to the team."

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

This storyboard provides a visual representation of how the CRM might integrate into a user's workflow. It shows, a sales representative, utilizing the CRM for various tasks throughout her day. This helps stakeholders visualize the user experience and understand how the CRM can streamline daily activities for WeLoveVideo's team.

Advantages and Disadvantages of UED • Advantages: • Increased user adoption and satisfaction • Improved usability and efficiency • Reduced the development costs by identifying early problem. • Creates a system that aligns with business goals. (Cronin,2014) • Disadvantages: • Requires upfront investment in research and testing • Can be time-consuming compared to other design approaches • Requires flexibility and willingness to iterate on designs. (Cronin,2014) While Experience-Centered Design offers numerous advantages, it's important to acknowledge potential drawbacks. The upfront investment in research and testing might seem time- consuming, but it ultimately leads to a more efficient and user-friendly system. WeLoveVideo will need to embrace an iterative approach, welcoming user feedback and adapting the design throughout the process.

Conclusion • Recap: • User-Experience Design ensures the WeLoveVideo CRM is intuitive, efficient, and meets user needs. • The UED process involves user research, testing, and ongoing refinement. • This collaborative approach will lead to a successful CRM implementation that drives business growth. • Call to Action: • We welcome your feedback on this proposed approach

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

An User-Experience Design provides the most effective approach to develop a CRM system that meets WeLoveVideo's specific needs and fosters positive customer interactions. We've outlined the UED process and its benefits, demonstrating how it will guide us in creating a user-friendly and efficient CRM. We're confident that through collaboration and user feedback, this project will be a success. We look forward to bring the vision of WeLoveVideo to life. References Cooper, A., Reimann, R., & Cronin, D. (2014). About Face: The Essentials of Interaction Design. Wiley. Nielsen, J. (1993). Usability engineering. Academic Press. Stevens, E. (2022, June 22). What Is User Experience (UX) Design? Everything You Need To Know To Get Started .

Assignment 4

Related Documents