Week 7 quiz
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Dec 6, 2023
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Uploaded by ProfWaterSeaUrchin13
What is meant by machine co-creativity and what are some current developments in this area?
Support your answer with references.
Machine co-creativity is the collaborative creative process between humans and artificial intelligence
systems. It entails utilizing each party's distinct skills to produce innovative results that go beyond what
either could produce on their own or independently. AI acts as a creative collaborator in this situation,
bringing fresh recommendations, ideas, and variants to support human creative activities. In this sense,
technology stimulates human creativity.
Unlike previous approaches, machine-human collaboration is a
vital component of business. This innovative approach to design collaboration can boost employee
productivity and enhance production procedures (Merementor, n.d).
One of the current developments of machine co-creativity is in storytelling and writing. Authors and
writers are working with AI-powered language models to produce interesting stories and articles. The
Washington Post's Heliograf AI creates news updates and articles, and it has been used to co-author
human-written items to improve efficiency and coverage (WashPostPR, 2021). Similar to this, there are
also a handful of today’s businesses using AI to improve, modify, or even produce entirely new works of
art. For example, a business in Paris created a generative adversarial network (GAN) to generate artistic
works. Recently, this algorithm created a piece of art called "The Portrait of Edmond de Belamy" that
fetched over $400,000 at auction, further demonstrating the impact AI may have in the creative
industries (Marr, 2020). In addition, virtual reality and game design have leveraged machine co-creativity.
AI systems are assisting with level design, character creation, and even narrative branching in the field of
video game development. An interesting and more personalized gaming experience is produced by using
AI algorithms to evaluate player behavior and dynamically alter game features. Also, machine co-
creativity is being utilized in the music industry. AI systems are being utilized to remix already-existing
music tracks and make mashups by combining components from other tunes. Due to this, DJs and
producers now have more opportunities to try out novel pairings.(Assayag, 2021). In conclusion, it is safe
to say that machine co-creativity shows how AI has the ability to improve human creativity by presenting
fresh insights and opportunities. The collaborative nature of these breakthroughs exemplifies the ability
of AI systems to support human brilliance and facilitate more creative outputs that are original and
diversified
References
Assayag, G. (2021). Human-Machine Co-Creativity,In Bernard Lubat, Gérard Assayag, Marc Chemillier.
Artisticiel / Cyber-Improvisations. Retrieved from:
https://hal.science/hal-03542986/document
Machine Co-Creativity & Augmented design: influencing the modern factory.
https://blog.acdist.com/machine-co-creativity-augmented-design-influencing-the-modern-factory
Marr, B. (2020, February 28). Can Machines And Artificial Intelligence Be Creative? Forbes.
https://www.forbes.com/sites/bernardmarr/2020/02/28/can-machines-and-artificial-intelligence-be-
creative/?sh=1efea6f94580
Merementor. (n.d.).
https://www.merementor.com/blog/machine-co-creativity-and-augmented-design
WashPostPR. (2021, December 23). The Washington Post leverages automated storytelling to cover high
school football. Washington Post. https://www.washingtonpost.com/pr/wp/2017/09/01/the-
washington-post-leverages-heliograf-to-cover-high-school-football/
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