Case Study 1-2

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UC Berkeley Zero Waste Case Study Report Kevin Rice Jr October 10, 2023 Professor McCullough MANGMT 3000W

● Did you make all the changes that were clearly highlighted or identified by your TA? ○ Yes ● How did you use those same suggestions to change similar things (that weren't specifically highlighted) throughout the rest of your report? ○ I used those suggestions to find other minor issues with my sentences and word usage ● How well did you execute the overall recommendations made by your TA? Explain. ○ I think I executed the recommendations well because I followed directions and took my TA’s suggestions with importance ● What types of changes did you make to improve your report beyond what your TA suggested? ○ I removed other unnecessary words in multiple sentences throughout my report ● What do you think is the biggest improvement you've made to your report and why? ○ My removal of non-active voice phrases because they did not follow one of the main rules when writing my report

Introduction and Background The case of “Can the TRUE Zero Waste Team Overcome Challenges to Achieve Top Certification” from UC Berkeley looks at the university’s attempt at achieving Zero Waste on its campus. The school aimed to acquire the certificate by 2020 but faced questions along the way. True Zero Waste is a systems approach “aimed at changing how materials flow through society, resulting in no waste.” Led by Danner Doud-Martin, it encouraged sustainable resource management and waste reduction practices which contribute to positive environmental, health, and economic outcomes ( TRUE ). The main goal was to eliminate waste rather than manage it ( How Communities have Defined Zero Waste) . The UC Berkeley Zero Waste team faced challenges along the way which included environmental challenges, behavioral changes and practices, and meeting the TRUE guidelines. Overcoming Challenges UC Berkeley Chou Hall faced questions that needed resolving upon gaining the certification. One of those challenges was overall environmental obstacles on campus. Removing plastic and other waste-like objects was an adjustment for all stakeholders, and it caused controversy. A campus café had to dismiss products including plastic bags and wrappers, milk cartons, and cups. Thus came a compromise with management to introduce glass bottles and trail mix. Students were not used to change, and these problems caused an uproar due to students losing access to their accustomed food products. These alternatives were also expensive, but necessary to lead on sustainability efforts. Another challenge of meeting the TRUE guidelines was practicing waste recycling. To obtain Zero Waste, at least 90 percent of waste must be reduced or recycled ( Zero-Waste Certification for Businesses and Organizations) . However, in 2017, the campus diversion rate

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was 55 percent (Schultz & Heiges, 2023). This showed that more work was needed in order to meet the requirements of the certification. The biggest contaminants were paper towels and toilet paper rolls, plastic bottles, candy wrappers, and paper from classes. The Zero Waste and UC Berkeley community responded to the goal of meeting the 90 percent recycling rate by following instructions on the use of products, changing their daily habits, and getting acclimated to what Doud-Martin was requesting. The final main challenge Chou Hall faced was changing their behavior and practices on a daily basis. Adjusting stakeholders’ policies helped meet the criteria that relied on behavioral changes. Changes included putting trash in reusable bags instead of emptying backpacks, adjusting traditional cleaning methods, exchanging previous waste-like materials for eco-friendly substitutes, and more self-awareness of daily actions. An example of this is that members in the building needed to swap their regular paper products like toilet paper and paper towels for non- disposable towels and fabric cloths (Schultz & Heiges, 2023). They also had to cut down on events and meetings that would cause the spreading of waste. This affected many student organizations and groups as they had to adjust to the removal of their scheduled meetings and adapt to that change. Staying educated throughout this process was important in being self-aware and maintaining the new healthy lifestyle they were not accustomed to. Relationship with Stakeholders The Zero Waste team built a relationship with stakeholders by communicating demands and expectations for all participants in the community. Prioritizing communication and a relationship was important if change was going to occur. Doud-Martin met with school officials and students to maintain good standing. They hosted trainings and ideas were brainstormed to add new elements to progress in the goal of cleaning UC Berkeley. The team preached patience

and diligence to reach the 90 percent recycling rate. As time went on while enforcing new rules, stakeholders gained more trust in Doud-Martin and the Zero Waste team. What Could Have Been Done Differently Although Danner Doud-Martin and the Zero Waste team made great efforts to develop the conditions at Chou Hall, they identified improvements that needed to be made . Those improvements include adapting to the students' functions in a better way and seeking out what areas they saw potential for improvement first. Although the team communicated with stakeholders, encouraging changes that the students believed in first instead of the team would have been a building block for the success of obtaining the certification. Overall, the journey to gain a TRUE Zero Waste certification for UC Berkeley was a unique experience for the stakeholders and the Zero Waste team. The team faced challenges, and made new discoveries regarding the process . The team built new relationships and gained confirmation of how difficult it is to reach 90 percent of clean waste. By documenting UC Berkeley’s journey in becoming more environmentally friendly, the information and findings on Zero Waste will help improve the approach for future businesses and organizations.

How Communities have Defined Zero Waste . US EPA. https://www.epa.gov/transforming-waste- tool/how-communities-have-defined-zero-waste Schultz, F., & Heiges, J. (2023, January 1). UC Berkeley Chou Hall: Can the TRUE Zero Waste Team Overcome Challenges to Achieve Top Certification? . Harvard Business Publishing Education. https://hbsp.harvard.edu/download?url=%2Fcourses%2F1080988%2Fitems %2FB6023-PDF-ENG%2Fcontent&metadata=e30%3D True . TRUE. https://true.gbci.org/ Zero-waste certification for businesses and organizations . Zero Waste. (2021, November 8). https://www.zerowaste.com/blog/zero-waste-certification-for-businesses-and- organization/

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Case Study 1-2

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