MIS Test 1

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University of Southern California *

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Information Systems

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Feb 20, 2024

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MIS 311 – Exam 1 Fall19 • Question 1 0.25 out of 0.25 points Shawn McGill is on the executive board for ABC pharmaceuticals. The company produces the number one selling cancer fighting drug on the market. Due to its incredible success ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC pharmaceutical using to increase its drug price? Correct Answer: Supplier power. • Question 2 0.25 out of 0.25 points The local florist in town is Cheryl who has been in business for over 20 years. Recently, Cheryl has noticed several complaints about delivery errors. Cheryl decides to investigate the errors in her business delivery process and finds that most of the inaccuracies occur during order taking. Cheryl decides to implement an electronic ordering system to help improve order efficiency and effectiveness. What method did Cheryl follow to solve her delivery issues? Correct Answer: Modeled the As-Is process, fixed the errors, and then created the To- Be process • Question 3 0.25 out of 0.25 points Which of the following is a challenge facing an ebusiness? Correct Answer: Managing consumer trust • Question 4 0 out of 0.25 points A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the below is not an example of a TPS? Correct Answer: Comfort Dental's patient diagnosis system • Question 5 0.25 out of 0.25 points Which of the follow represents a form of disruptive technology? Correct Answer: All of the above are included • Question 6 0.25 out of 0.25 points Cheryl is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's

MIS 311 – Exam 1 Fall19 profitability and forecast production for the next day. Which of the following is an example of a piece of data Cheryl would be using to successfully perform her job? Correct Answer: Craig Newmark is customer number 15467. • Question 7 0 out of 0.25 points Before starting a new business, Jason wants to analyze which strategy would be appropriate for his business to enter a new market. Which of the following business strategy analysis methods is needed? Correct Answer: Porter's Three Generic Startegies • Question 8 0.25 out of 0.25 points Which of the following represents the definition of a variable? Correct Answer: A data characteristic that stands for a value that changes or varies over time. • Question 9 0.25 out of 0.25 points Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system? Correct Answer: Efficiency metrics • Question 10 0.25 out of 0.25 points Which of the following would be considered business intelligence? Correct Answer: Due to Galaxy's fragile screen and Apple's introduction of a new iPhone, Samsung suffered an enormous decrease in sales in the 3rd quarter • Question 11 0.25 out of 0.25 points What is the concept that explains organizations that store huge amounts of data, but struggle to convert it into meaningful context? Correct Answer: Data rich and information poor • Question 12 0.25 out of 0.25 points

MIS 311 – Exam 1 Fall19 Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of knowledge that Cheryl would be using to successfully perform her job? Correct Answer: Best-selling product changes when Tony the best baker is working • Question 13 0 out of 0.25 points According to Guest Speaker, Michael Milutis, "what is the defintion of a person's brand"? Correct Answer: A forward looking artifact • Question 14 0.25 out of 0.25 points What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms? Correct Answer: Adwords • Question 15 0.25 out of 0.25 points What is the purpose of a "Smart City"? Correct Answer: All of the above • Question 16 0.25 out of 0.25 points When evaluating the business value of disintermediation the more ________ that are cut from the distribution chain, the lower the product price. Correct Answer: Intermediaries • Question 17 0.25 out of 0.25 points John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis John determines that all of the forces are high in this new industry. What should John do? Correct Answer: Not introduce the product because all five forces are strong and this would be a highly risky business strategy.

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MIS 311 – Exam 1 Fall19 • Question 18 0.25 out of 0.25 points Strategic alignment occurs _____? Correct Answer: when the IT strategy supports the business strategy • Question 19 0 out of 0.25 points Several factors can accelerate the need for a company to make business improvement processes. What is the most prevalent factor? Correct Answer: Technology • Question 20 0 out of 0.25 points Which company represents a successful transformation of its business through a SWOT analysis? Correct Answer: Netflix • Question 21 0 out of 0.25 points Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value? Correct Answer: The primary value activity outbound logistics. • Question 22 0.25 out of 0.25 points Which of the following makes NYC more of a "Smart City"? Correct Answer: LinkNYC • Question 23 0.25 out of 0.25 points Which of the following statements is true? Correct Answer: MIS enables business success and innovation • Question 24 0.25 out of 0.25 points Assume you are in the business of producing and selling cars. If you could produce more cars with the same input what would happen to your productivity and profits assuming the price of your cars remains the same? Correct Answer:

MIS 311 – Exam 1 Fall19 Increase in productivity, increase in profits • Question 25 0.25 out of 0.25 points As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity? Correct Answer: Increases in effectiveness • Question 26 0.25 out of 0.25 points When a company is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ________. Correct Answer: Microsoft – Bing Search Engine. • Question 27 0.25 out of 0.25 points What is a major risk in terms of "Big Data"? Correct Answer: Privacy, security and ethics • Question 28 0.25 out of 0.25 points Paula Logston is the owner and operator of a high-end online custom clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. If you were tasked with explaining Porter's Five Forces model to Paula what would be the primary reason she would want to use this type of analysis? Correct Answer: To help Paula evaluate the profitability of the clothing industry • Question 29 0.25 out of 0.25 points Data is useful for understanding individual sales, but to gain deeper insight into a business data needs to be turned into information. Which of the following offers an example of turning data into information? Correct Answer: All of the above • Question 30 0 out of 0.25 points Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents the threat of substitute products or services in the music industry?

MIS 311 – Exam 1 Fall19 Correct Answer: Game systems like Wii, social networks like Facebook. • Question 31 0.25 out of 0.25 points eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called ________. Correct Answer: Reputation system • Question 32 0.25 out of 0.25 points As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using aggregation techniques allowing him to see simple roll-ups to complex groupings of interrelated information. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success? Correct Answer: Consolidation • Question 33 0.25 out of 0.25 points How does a DSS typically differ from an EIS? Correct Answer: EIS requires data from external sources to support unstructured decisions where a DSS typically uses internal sources to support semistructured decisions • Question 34 0.25 out of 0.25 points What is hindering the world from becoming "entirely flat"? Correct Answer: Underdeveloped countries • Question 35 0.25 out of 0.25 points How can a company reduce the threat of substitute products or services? Correct Answer: Offer additional value through wider product distribution • Question 36 0 out of 0.25 points Patrick Shannon is the CIO of BAE Systems. Which of the following is among his primary responsibilities? Correct Answer: Advocate and communicate the MIS strategy by building and maintaining strong executive relationships.

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MIS 311 – Exam 1 Fall19 • Question 37 0.25 out of 0.25 points What is the purpose of IT/IS in business? Correct Answer: All of the above • Question 38 0.25 out of 0.25 points The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy? Correct Answer: Decrease buyer power. • Question 39 0.25 out of 0.25 points What is the function of a SWOT analysis? Correct Answer: Evaluates project position and informs business strategy • Question 40 0 out of 0.25 points What is a company that uses a differentiation focus strategy? Correct Answer: Ducati Motorcycles • Question 41 0.25 out of 0.25 points A _____ economy is a free market system in which temporary positions are common and organizations contract with independent workers for short-term engagement. Correct Answer: Gig • Question 42 0.25 out of 0.25 points Which of the following is not an advantage of an E-business? Correct Answer: Consumer protection is ensured • Question 43 0.25 out of 0.25 points Which of the following demonstrates potential issues with Business 2.0 and information vandalism? Correct Answer: Open sources allow anyone to be able to edit, damage, or destroy content

MIS 311 – Exam 1 Fall19 • Question 44 0.25 out of 0.25 points Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media? Correct Answer: Ensuring consumer protection • Question 45 0 out of 0.25 points Most business processes are cross-functional or cross-departmental processes that span the entire organization. Which of the below does not represent a cross- functional business process? Correct Answer: Processing payroll • Question 46 0 out of 0.25 points What is the percentage of data that has been created in the past two years? Correct Answer: 90% • Question 47 0.25 out of 0.25 points What is the theme of the video shown in class “Did you Know”? Correct Answer: How technological changes are affecting the job markets and our society • Question 48 0.25 out of 0.25 points Which of the following satisfies the T category of a SWOT analysis for a company? Correct Answer: A competitor's products are sold at a cheaper price • Question 49 0.25 out of 0.25 points Which of the following statements is not correct? Correct Answer: One of the advantages of e-business is flexible taxation rules • Question 50 0.25 out of 0.25 points Does technological change hurt or benefit the job market based on our class discussion? Correct Answer:

MIS 311 – Exam 1 Fall19 Benefit because net new jobs are created and mundane tasks become automated • Question 51 0.25 out of 0.25 points Which of the following should a business follow for success? Correct Answer: Business processes should drive technology choices • Question 52 0.25 out of 0.25 points Tom Watson is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tom's store has been experiencing decreased sales for breakfast services over the past 3 months. Tom is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tom believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tom performing? Correct Answer: Sensitivity analysis • Question 53 0.25 out of 0.25 points M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy? Correct Answer: Mass customization • Question 54 0 out of 0.25 points For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business? Correct Answer: Subscription fees • Question 55 0 out of 0.25 points What caused Polaroid to go bankrupt? Correct Answer: One-hour film processing and digital cameras stole its market share • Question 56

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MIS 311 – Exam 1 Fall19 0.25 out of 0.25 points Which of the below represents a key performance indicator? Correct Answer: Percentage of help desk calls answered in the first minute • Question 57 0 out of 0.25 points Which of the following is not a business purpose of "Big Data"? Correct Answer: Mass storage of data • Question 58 0.25 out of 0.25 points Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness? Correct Answer: Waste or recycling industry • Question 59 0.25 out of 0.25 points Bill Schultz works at a high power investment firm in Los Angeles. Bill is responsible for promoting the firm's vision and creating the company-wide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Bill? Correct Answer: Strategic • Question 60 0.25 out of 0.25 points Which of the following is considered a managerial decision or semistructured decision? Correct Answer: Determining the impact of last month's marketing campaign

MIS Test 1

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