DB 3
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School
Colorado Technical University *
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Course
630
Subject
Information Systems
Date
Feb 20, 2024
Type
docx
Pages
3
Uploaded by JudgeRook3444
How are these data used by companies? For example, a company that makes video games for
Xbox or PlayStation can track the common actions that their players take before making an in-game purchase
.
Companies can use data in many ways to improve their products and services, including the example you mentioned. By tracking the common actions that players take before making an in-game purchase, companies can gain valuable insights into player behavior and preferences. This information can then be used to optimize the game's design, create targeted marketing campaigns, and ultimately increase revenue.
In more detail, companies can use data analytics to:
Improve product design: By analyzing how players interact with the game, companies can identify which features are most popular, which ones are causing frustration or confusion, and how they can improve the overall user experience.
Targeted marketing: Companies can use player data to identify the types of players who are most likely to make in-game purchases, and then create targeted marketing campaigns to reach
these players.
Optimize pricing: By tracking player behavior, companies can gain insight into the price points that are most likely to encourage players to make a purchase.
Personalize player experiences: Companies can use player data to create personalized experiences, such as customized game recommendations, tailored rewards, and individualized messaging
Describe 2 ethical dilemmas that business organizations face when using big data. For example, sharing private customer information with your best friend without the customer’s consent would be a potential ethical dilemma because that is private information held by the business
Business organizations face several ethical dilemmas when using big data. Here are two examples:
Privacy and Data Security: Companies often collect vast amounts of personal data from customers, including their name, address, contact information, purchasing habits, and other sensitive information. They have a responsibility to protect this data from misuse, theft, or unauthorized access. The ethical dilemma arises when companies use this data without obtaining customer consent, or they share it with third-party organizations without customer consent. In such cases, customers may feel their privacy is being violated, leading to a loss of trust and potentially negative consequences for the company's reputation.
Bias and Discrimination: Big data analysis can reveal patterns and correlations that can help companies identify market trends, customer preferences, and behavior. However, these patterns may also reflect biases in the data collection or analysis process, leading to unintended
discrimination against certain groups of people. For instance, if a company uses big data to screen job applicants, it may unknowingly introduce biases that favor certain demographic groups over others, leading to discrimination. Such practices can harm the reputation of the company, violate ethical and legal norms, and lead to a loss of public trust.
In summary, business organizations must balance their need for data-driven insights with their ethical responsibility to protect customer privacy, ensure data security, and avoid unintended biases and discrimination
Reference
:
YouTube. (2020). The Importance of Big Data & Analytics in Marketing. YouTube. Retrieved April 18, 2023, from https://www.youtube.com/watch?v=kblH-9QrRzU
Hi Bobbi,
Great discussion, I agree with you regarding the dilemas when using data.
I agree with the opinion that security is a top priority when it comes to big data and companies.
It is essential for companies to keep customer data private and ensure that their products and services are safe to use. Breaches of customer data can cause significant problems for customers and the company, leading to loss of trust, reputation damage, and even identity theft.
Regarding the health care industry, I also agree that technology has come a long way, and it is easier to access health care providers and apps that can provide symptom analysis. However, relying solely on an app for medical diagnosis can lead to incorrect diagnoses, which could lead to severe consequences, including loss of life. It is essential to seek advice from a qualified health care professional if you are unsure about your symptoms or the accuracy of the app's diagnosis.
Overall, it is critical to balance the potential benefits of big data and technology with ethical considerations, such as privacy, security, and accuracy. Companies and individuals should prioritize the ethical use of big data to build trust and promote the well-being of society.
I agree with the opinion that structured data is data that can be easily accessed and has a defined format. Structured data, such as that found in databases, can be easily searched, filtered, updated, and stored. This data can be useful for companies to track information such as company names, emails, addresses, stock levels, and order numbers.
Similarly, I also agree that unstructured data is less defined and more challenging to access. This
type of data can come in various formats such as websites, videos, and images, and may provide a better source of information for companies.
In terms of how companies use data, I agree that data can be used to improve customer experiences, create marketing strategies, and generate revenue. Companies can use data from gaming consoles such as Xbox or PlayStation to track trends in purchases by customers and improve the game or sell additional items within the game or store. They can also use data to track user social activities, preferences, and time used on the game to create customer profiles.
The use of both structured and unstructured data can provide valuable insights to companies, but it is important to consider ethical considerations such as privacy and security when using this data. Companies should prioritize the ethical use of data to build trust with their customers
and promote societal well-being.
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