Recommendation of a CRM for small business
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Chandigarh University *
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306
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Information Systems
Date
Nov 24, 2024
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docx
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5
Uploaded by rcbati89
1
Recommendations of a CRM for small business
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CRM Tool to Use in Artnbuff E-Commerce Site
A CRM (Customer Relationship Management) tool is a software application that
assists businesses in the analysis and management of customer interaction through the
lifecycle of the customer. It includes the management of customer data, automation of sales,
customer service processes, and marketing, and tracking of communications and interactions.
CRM tools can help the business in various ways, such as:
Improving customer satisfaction and retention by providing a more personalized
experience
Increasing sales and revenue by identifying and targeting the most valuable customers
Streamlining and automating business processes, such as lead management and
marketing campaigns
Providing a centralized location for all customer data, making it easier to access and
analyze customer information
For the Artnbuff Business, I would recommend using HubSpot CRM (Artnbuff Team 2
2022). The reason is, HubSpot CRM is a free, all-in-one CRM platform that can handle all of
the customer relationship management needs of a small business. It offers features such as
contact and lead management, sales tracking, and email marketing. It also has a wide range of
integrations available, making it easy to connect to other tools and platforms, such as your e-
commerce platform, that your business may use.
Reasons for using HubSpot CRM include:
Contact and Lead Management: Organize and keep track of all customer and prospect
interactions in one place.
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Sales Pipeline Management: Monitor the progress of your sales pipeline and identify
opportunities for improvement.
Email Marketing: Create and send personalized email campaigns to contacts and
leads.
Marketing Automation: Automate repetitive marketing tasks and create targeted
campaigns to nurture leads.
Meeting and Live Chat: Connect with customers in real-time through live chat and
schedule meetings easily.
Integrations: Connect HubSpot CRM with other tools and platforms, such as your e-
commerce platform, to streamline your workflow.
One of the key benefits of HubSpot CRM is that it is free, which makes it a great option
for small businesses. It is also user-friendly and easy to use, which makes it accessible for
businesses of all sizes and technical abilities (Artnbuff Team 2 2022). Hubspot is also
applicable to the eCommerce platform as it allows artisans and artists to track their clients
more precisely. The installation of the HubSpot tracking script will allow them to acquire a
clear picture of the client journey. It compiles data into one place and assists the artisans and
artists to understand the customers and optimize their strategy.
HubSpot also offers a wide range of integrations with other tools and platforms, allowing
businesses to streamline their workflow and work more efficiently. Additionally, HubSpot
offers a robust knowledge base and customer support to assist users in making the most of the
platform. Additionally, HubSpot CRM has a user-friendly interface which makes it easy for
non-technical users to navigate and use, also it has great customer support and plenty of
resources available to help you get started and make the most of the tool.
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In conclusion, HubSpot CRM is a great option for small and medium-sized businesses
looking to manage and grow their customer base (Artnbuff Team 2 2022). The platform offers
a wide range of features and integrations that can help businesses streamline their workflow
and work more efficiently. It is a comprehensive, cost-effective, and user-friendly solution for
small and medium-sized businesses looking to manage their customer relationships and grow
their customer base.
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References
Artnbuff Team 2. (2022). Comparison of CRM Systems for Small Businesses and Startups.
Retrieved from
https://docs.google.com/presentation/d/1Fiu7PwZ255qFjOMlAP-
HURBpAq6m_5tb/edit#slide=id.p4
Artnbuff. (2022). Celebration of Indian Art and Culture. Retrieved from
https://docs.google.com/presentation/d/11cQDCRLU02YJdV6_c1ZGJbtGGVd090ma
/edit#slide=id.p1