UEM Sunrise Berhad.edited

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Yale University *

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MISC

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Information Systems

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Nov 24, 2024

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UEM Sunrise Berhad's Strategic Information System Report in Malaysia Introduction Information systems and information technology, or IS/IT, have become essential to businesses in a variety of sectors in the modern corporate environment. Malaysia is not an exception to the significant effects of IS/IT, given its dynamic and constantly shifting economic climate. It is impossible to exaggerate the significance of IS/IT; it is the engine that determines how companies run, engage with their clients, and stay competitive. In UEM Sunrise Berhad, a well-known Malaysian company, a crucial IS/IT-related issue is the subject of this article. This paper highlights the critical significance of IS/IT in the context of UEM Sunrise Berhad's complex and dynamic operations in Malaysia, in addition to offering a strategic approach for resolving the issue. Company Background UEM Sunrise Berhad is a prominent player in the real estate sector and a cornerstone of Malaysian business. Ever since its establishment, UEM Sunrise Berhad has demonstrated a steady growth trajectory, solidifying its position as a prominent participant in the Malaysian industry. Due to its steadfast mission and basic values of quality, integrity, and innovation, UEM Sunrise Berhad has created a loyal customer base. The company is known for its excellent real estate services and products in Malaysia. It has consistently pursued its objective of becoming the nation's top real estate developer. The company first established itself and grew, becoming a reputable brand in the real estate industry in the Malaysian market. The company's basic principles, which are firmly ingrained in how it conducts business in Malaysia, center on a tireless pursuit of excellence, integrity in all that is done, and the spirit of innovation. These principles are very important to UEM Sunrise Berhad, and the company makes sure that they inform all of its dealings with partners, clients, staff, and the community. The company understands that creativity and agility are essential for success in Malaysia, where dynamic trends and fluctuating consumer tastes characterize the real estate market. What makes UEM Sunrise Berhad unique and establishes it as a leader in the sector is its dedication to adjusting to the shifting needs of the Malaysian market. 3. The Information System Problem 3.1 The Problem and Causes The subpar condition of UEM Sunrise Berhad's information systems is the main problem facing the company in Malaysia. This issue has multiple underlying causes, including obsolete legacy systems. The information systems of UEM Sunrise Berhad mostly rely on outdated legacy technology that is unsuitable for the organization's changing needs. These antiquated methods don't have the adaptability and effectiveness needed to compete in the fast-paced commercial world of today. Separated data is another problem. Because UEM Sunrise Berhad's data is dispersed and kept inside departmental silos, it is challenging for Malaysian staff members to get and exchange crucial information throughout the company. The activities of UEM Sunrise Berhad in Malaysia are impacted by inefficiencies, redundancy, and data gaps as a result. There is also a deficiency in integration. The lack of efficient integration between several software systems impedes the information flow inside UEM Sunrise Berhad. Workers are forced to manually enter data into several systems as a result, which might result in mistakes and inefficiencies. Lastly, Security Issues Sensitive information is put at risk because UEM Sunrise Berhad's current systems are susceptible to security breaches. Due to this, UEM Sunrise Berhad's Malaysian businesses could be subject to data breaches, legal implications, and financial consequences.
3.2 Impact of the Problem This IS/IT-related issue has broad implications that impact many areas of UEM Sunrise Berhad, including decreased productivity. Ineffective data management, integration, and transfer practices take up time and money that may be better spent on other aspects of UEM Sunrise Berhad's Malaysian business. Inaccurate decision-making is another effect of IS/IT in the organization. Siloed data and a lack of real-time information hamper decision-making based on data. Due to this, UEM Sunrise Berhad is less able to remain competitive and adjust to the dynamic Malaysian market, which leads to less-than-ideal judgments. One effect is higher expenses. The Malaysian operations of UEM Sunrise Berhad incur increased operational costs as a result of the lack of integration and persistent security worries. These expenses originate from maintaining antiquated systems, duplicative procedures, and possible costs associated with legal actions or data breaches. There is also a high level of client discontent. Inaccurate data and slow response times negatively affect the client experience, which could result in discontent and decreased sales in the Malaysian market. Lastly, competitive disadvantage has an impact on the organization. In terms of efficiency and agility, UEM Sunrise Berhad's competitors—many of whom have embraced contemporary information systems— perform better than the company, undermining its competitive advantage and jeopardizing its standing in the Malaysian market. 4. The Recommended Solution 4.1 Solution We advise the deployment of an Enterprise Resource Planning (ERP) system at UEM Sunrise Berhad in Malaysia to fully handle this IS/IT-related issue. The old systems of UEM Sunrise Berhad will be replaced with an ERP system, which is a comprehensive, integrated software solution that offers a single platform for data management, communication, and process automation. Numerous departments will be covered by this ERP system, including supply chain management, inventory management, finance, human resources, and customer relationship management (CRM). 4.2 Expected Outcome It is expected that UEM Sunrise Berhad's activities in Malaysia will profit greatly from the implementation of an ERP system, including increased productivity. The ERP system's automated features, fewer manual data entry steps, and streamlined procedures will greatly improve UEM Sunrise Berhad's Malaysian operations' operational efficiency. Consequently, resources will become available for more strategic projects. Improved decision-making is another anticipated benefit. The decision-makers at UEM Sunrise Berhad in Malaysia would have instant access to integrated data from diverse departments and the data they require at their fingertips. As a result, UEM Sunrise Berhad would be able to react proactively to developments in the Malaysian market by making decisions that are better informed and made on time. It will also result in financial savings. The Malaysian operations of UEM Sunrise Berhad will experience significant cost reductions as a result of eliminating redundant processes and addressing security flaws. UEM Sunrise Berhad will be able to devote resources to more important projects as a result of lower operating costs. Once more, it could result in improved customer support. The ERP system's capacity to deliver precisely current information would improve UEM Sunrise Berhad's capacity to efficiently and quickly service Malaysian clients. Consequently, this will increase client pleasure and loyalty. Ultimately, it will result in a competitive edge: Through adopting contemporary technology and optimizing its operations within Malaysia, UEM Sunrise Berhad will be able to restore its competitive edge within the industry.
The company will be more capable of surpassing rivals, adapting to shifting market conditions and achieving long-term growth in Malaysia. 5. Action Plan for Implementation 5.1 Steps in MIS Design 5.1.1 Problem Identification Assemble a Cross-Functional Team: The organization should o rganize a group of employees from different UEM Sunrise Berhad departments to determine needs and obstacles. Employee Engagement. The management should talk to workers and other stakeholders in Malaysia to get their helpful opinions and ideas on the current processes and areas that require development. Comprehensive Audit: To find flaws and opportunities for improvement, conduct a comprehensive audit of UEM Sunrise Berhad's current systems, data structures, and operational procedures within its Malaysian operations. 5.1.2 Analysis Cost-Benefit Analysis: To support the investment in the ERP system, create a thorough cost- benefit analysis tailored to UEM Sunrise Berhad's Malaysian market. Both the short-term and long-term returns inside Malaysia should be taken into account in this research. External Consultants : Work together with outside experts that focus on ERP solutions for the Malaysian market. Examine the many ERP systems that are offered in Malaysia to determine which one best suits the organizational requirements of UEM Sunrise Berhad in Malaysia. Compatibility Assessment: Evaluate how well the selected ERP system complies with the unique business requirements and procedures of UEM Sunrise Berhad in Malaysia. This will guarantee a smooth switchover to the new system. 5.1.3 Design Customization and Configuration: Adjust the chosen ERP system to suit the particular business procedures used by UEM Sunrise Berhad in Malaysia. This entails connecting the ERP system to the current workflows. Data Integration and Migration: To guarantee a seamless transfer from the outdated ERP to the new one, create a data migration plan tailored to the Malaysian market. Establish integration methods concurrently to guarantee flawless data transfer between Malaysia's many departments and services. Employee Training: Create and carry out extensive training initiatives in Malaysia to give staff members the abilities and information needed to operate the new ERP system efficiently. 5.1.4 Implementation Pilot Implementation: Test the ERP system in a few departments or places in Malaysia to find and fix any bugs or difficulties that may arise at first. This enables the system to be adjusted before being implemented throughout UEM Sunrise Berhad. Gradual Rollout: Introduce the ERP system to all Malaysian organizations one at a time. This phased strategy guarantees a more seamless transition and reduces interference with regular business operations.
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Ongoing Monitoring: Keep an eye on the ERP system's functioning at UEM Sunrise Berhad and take swift action to resolve any new problems that may arise. This involves keeping an eye on user comments, data accuracy, and system response times. 5.2 Maintenance IT Support staff: Form a specialized IT support staff in Malaysia to offer continuous help, resolve problems, and guarantee the ERP system functions properly. Frequent Updates: Keep the ERP system up to date with industry standards in the Malaysian market and make use of newly added features and security improvements by updating it regularly. Feedback Mechanism: To find areas where the system may be improved or optimized to meet changing needs, Malaysian stakeholders' and users' feedback is continuously gathered. 6. Conclusion UEM Sunrise Berhad in Malaysia must use an ERP system as a matter of need as well as a strategic choice. The organization's operations in Malaysia stand to benefit greatly from this major project. The change of operations, which results in increased productivity, better judgment, and better customer service, is one of the main benefits. It's important to recognize that, as with any significant change, putting a new system into place has its share of difficulties, including the requirement for substantial personnel training in Malaysia and the initial installation expenses. Nevertheless, UEM Sunrise Berhad can position itself for long-term success and preserve a competitive edge in the Malaysian market by resolutely tackling the existing information system issue through this strategic plan. By implementing contemporary technology, the company can utilize its data better, save operating expenses, and offer its Malaysian clientele better service. In addition to securing UEM Sunrise Berhad's position in the Malaysian real estate market, this calculated action would catapult the company into new heights of expansion and success there.