Describe at least one strategic response by the team or organisation
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School
Mercury College Of Arts And Science *
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Course
BSBFIN401
Subject
Information Systems
Date
Nov 24, 2024
Type
docx
Pages
2
Uploaded by CommodoreCloverMosquito29
a.
Describe at least one strategic response by the team or organisation, including the
impact of the trend on roles within the team, using everyday activities to illustrate
impact.
The strategy, execution, and optimization of digital marketing initiatives spanning CRM, social media,
indirect eCommerce, and the brand website will fall under the purview of the assistant manager of
digital marketing.
Customer relationship management (CRM) and consumer data gathering
Ideate and concept email assets for broadcast campaigns, making sure that content is in line
with product marketing and brand messaging priorities.
Create and maintain an email deployment calendar related to significant brand launches and
strategic business objectives.
Assist the Senior Manager in developing rich data collecting strategies to ensure that the
annual consumer name collection goals are met or exceeded.
Monitor email deliverability, escalate issues to the ESP deliverability team as appropriate.
Social Media
-
Develop sponsored social media programs to aid businesses in achieving their lead
generation and visibility objectives.
-
Assess the success of paid social campaigns and offer recommendations for future
executions. help the senior manager create a social content calendar and offer
suggestions on how it ties to US business objectives.
-
Daily communication with creative partners for the creation, distribution, and asset
management of content.
-
Track customer sentiment on relevant social media sites (Reddit, Facebook, Instagram,
and Twitter) on a quarterly basis and escalate problems as necessary.
-
Examine statistics and popular social media topics, and make suggestions to help posts
be more effective.
-
To elevate content, send out monthly social recaps and insights reports to guide future
asset generation based on findings.
-
Assist Senior Manager in developing content for the relaunch of the company website -
Evaluate the effectiveness of the material on the company website and provide insights
to guide future executions
-
Inform vendors about changes to the company website's content in order to maintain
the site (merchandising team, copywriter, graphic designer)
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