177
.
Because ad agency personnel are outsiders to their client
firms, they may not judge the firm's product objectively
.
a. True
b. False
False
178
.
Ad agencies and firms usually work together when creating an
ad campaign because the agencies would act too subjectively on
their own
.
a. True
b. False
False
179
.
Because ad agencies often get commissions on media
purchases, firms can obtain some agency services at moderate
prices
.
a. True
b. False
True
180
.
Jobs such as specialists, copywriters, artists, media buyers,
and technical production coordinators are included in the public
relations department of a large organization
.
a. True
b. False
False
181
.
One way an advertising agency assists a firm is by taking care
of all the grunt work in order to give its clients time to do the creative
work on the campaign
.
a. True
