AA574 (1) (1)

Title: Social networking technology Student Name: Student University: Student ID no: Group 4 Dhaliwal Jaspreet Singh 104194499@student.swin.edu.au Rani Komal 104354581@student.swin.edu.au Kavita Kavita 104516925@Pankajt.swin.edu.au Singh Jashanpreet 104488888@student.swin.edu.au Kumar Pamkaj 104223403@student.swin.edu.au

Executive Summary Social networking technology has currently emerged as a sought-after technological solution allowing users or organisations in communicating, connecting as well as share information as well as relationships. This is in demand as businesses are allowing creativity and its combination with social media in reaching to customers and organisations could use social media as a means of marketing as well as reaching out to students for boosting their access to knowledge and reaching out to various generations through the correct platform. Swinburne University attempts to use social networking technology for amalgamating student learning with technological advancement. The living laboratory provided by the Swinburne Technology and Learning Innovation Centre (TLIC) would implement innovative technology approaches, trying to establish a competitive advantage considering campus experience, as well as student learning and this, would help in the advancement in the development of the Swinburne TLIC centre. The group project would entail an introduction to social networking technology and its implementation, consider the problem statement, conduct research and come up with a plausible solution to the issue considering the scope, delivery options, benefits of the solution provided.

Introduction The role of social networking technology is vast as compared to conventional methods in student learning. According to Ansari and Khan, social media and social networking sites would facilitate collaborative learning as technology if followed with due attention would lead to student productivity. As recorded ins surveys, university students prefer adopting social media communication for interaction with teachers, peers, colleagues utilising it as a source of resource transfer. This statement is further backed by Willbold (2019) who affirms that both social media, as well as technology, have become an integral part of lives and these online tools used by students would cater to various requirements in group discussion, speedy communication and keeping with the recent trends. According to research studies backed by Sobiah (2022), the pandemic has intensified the need vor technology as students have been struggling to communicate during COVID 19 and they have claimed that the pandemic has affected their student engagement, impeding their student performance and would require novel methods of pedagogy for analysing the theoretical benefits of remote learning and considering their advantages over old methods. The TLIC community claims to solve these issues by connecting students with social networking technology and establishing a competitive advantage on the campus enhancing students learning and this would advance the development of the Swinburne Teaching centre. Problem Statement The Australian education sector has been facing various obstacles in the education sector post the pandemic. Unstable political conditions in Australia have led to sudden funding shortages due to the challenge of all funds to the health sector for the pandemic. This spending freeze has led to incomplete education facilities to a substantial increase in the number of students from rural, poor, indigenous as well as disabled backgrounds. This along with high staff turnover post-pandemic has worsened the conditions for a healthy learning environment for the students. Thus, they have limited access to the internet, less staff to help them with crucial information, and overpopulated library facilities. Innovation and critical thinking have also suffered due to budget tightening as students have ideas but not enough resources to put forward them and reach out to people. Due to unsolved queries, students suffer from a lack of motivation, get distracted by other available options like sport and unacademic parts, or even do not find enough energy in conducting group discussions due to issues in communication. Interpersonal communication and diversity or inclusion among foreign students make the situation worse. Hence, if there is social media technology installed

in the campus, all students would be accessible to any information shared despite their location or inabilities to attend the campus. They would easily create student forums where they can put forward their queries to teachers and post them according to their convenience allowing flexibility, and nourishment of innovative ideas, thus enhancing learning and mental stability. Apart from that, there are many students that face issues related to learning as many universities are facing problem providing seamless experience of learning. So, in this scenario, the Swinburne University stood up and recognised the requirements to solve such challenges. They have approached for smart campus technology with the help of social networking technology so the students can get better experience of learning all the time. In this part, the task of the social networking technology will be to enhance the collaboration and connectivity among the faculty members and students. On the other hand, it can be said that the social networking technology provides an opportunity to establish a virtual group or community where all the students can talk to each other regarding their studies, perform online projects and share their knowledge. Swinburne University is doing a great job by integrating the technology of social networking into the smart campus so the students can have vast learning experience and also it can be personalised as per the students. It will also help the students to develop and enhance their soft skills so they can use them properly in their workplace. Solution statement Social media networking would be incorporated in the following ways  A social platform like a Facebook page would be created for conveying last-minute changes in schedules or emergency information broadcasting the latest updates in every department and alerts. This would also include assignment deadlines.  Twitter and Instagram would be used as a message board or discussion board to discuss and the class representatives of every department would handle the classes. There would be limited character incorporation which would allow students to think critically and comment on any post.  YouTube channels would be made for posting all classes in locked channels and restricted viewers for catching up on the notes and information. Speaker notes would be provided on every video to understand the concepts and note down any part which has been not understood. Students would be encouraged to post their presentations which could be editable by the group members.

provide them another outlet for digital content. All pages would be made public increasing accessibility to the university campus. These links in social media would help the university professor receive more information about the students which would provide a personalized regime for their improvement. Students would also gain while connecting with learning groups as well as an educational establishment, talking over doubts and discussing questions through various social media channels. The use of these channels’ students could showcase their skills and which would enhance their self-expression this would also allow students in conveying their views and opinion through articles, photographs, videos and this would overall help in improving student performance by solving assignments and gathering data with primary and secondary research. On the other hand, integrating the social networking technology into the smart campus have various benefits and these benefits will also help the students in their professional and personal lives. Those other benefits have been mentioned below.  This platform will increase the engagement of the students within the university learning environment and also this will help the students to share their knowledge and projects with the other students and faculty members.  Apart from that, this platform will also provide the best experience of the events and activities as a centralised hub. With the help of this platform the students can enhance their experience of campus and stay connected with the university community.  On the other hand, this platform will also facilitate the proper collaboration and communication among the students and faculties. The faculty members can also implement innovative teaching techniques for the students.  With the help of this platform, the students can become more efficient and effective in their learning as this can share proper learning data and resources to the them. Also, this platform can share various important data such as learning models and situation awareness data to the students so they can be up to date all the time.  The most important thing that this platform will provide to the university is greater reputation. This will make this university a leader in such learning innovation and also this will help the university to attract top students. Solution Scope The Smart Campus initiative would be addressing the following target groups

 International students who have difficulty in understanding the various procedures and ways of writing articles or conducting research  Students coming from indigenous communities, and rural backgrounds who want to save finances in commutation  Students of all departments, with teachers, heads of departments, and tertiary education providers  Students enrolled with a 6-month course or diploma would be accessible to the Smart Campus, and undergraduates, postgraduate, doctorates, post-doctorate, diploma- enrolled students, nursing, and medical faculty would be accessible to this program.  All should have a valid ID card to avail of this opportunity On the other hand, there are many other solutions scopes are found in this situation and all of them are very much significant for this scenario. Those scopes are mentioned below:  This platform will provide a better and effective learning environment for the students and with the help of this the students can share their knowledge with other students.  This will also provide better experience of events and activities of the campus for the students so they can be stay connected with the university community.  With the help of this platform, the students can get a better opportunity to improve their career and also this will help the students to get best mentorship and vast resource network for their betterment.  The most significant feature of this platform is that it can be accessed through various unified gateway. This can also be used through multiple networks like WLAN, Internet and IoT.  The main scope of this solution is to provide a better and advanced platform of social networking for the students of the campus and it will also help the university to engage students more effectively. Solution risks Apart from the advantages of using social media and incorporating in education social media comes with its own range of disadvantages. Some of the risks involved in the introduction of social media networking are as follows  Cyberbullying- Cyberbullying is the usage of hackers in the internet or imposters bullying people so that they feel upset. Almost 44% of Australian young people have reported having a negative online experience over the past 6 months including students who have received threats or abuse online (Australian government, 2017).

Delivery options The number of social media platforms have been increasing and considering the number of risks posed by students in dealing with sensitive content on social media networking platforms in an academic background. The university would prefer using in house management of the website. The benefits would be that the company would receive a question, posts the answers to the social media and understand how the question would be answered. The university would also gain in retaining a higher control over the operation by surveillance of their in-house by which they would exercise through outsourcing the roles to a third-party organisation. Implementation Methodology The whole smart campus would be initiated through an online media platform only for the students and professors of Swinburne university which would also be connected through an application. It would be implemented through Agile marketing which is actually a tactical marketing approach which would use the data as well as analytics for the solution for the problems as well as opportunities which would involve employing the tests, evaluating the results along with fast iterations. This collaboration through Agile marketing would focus on the customers, and the students here over any hierarchy and respond to be flexible than Risk description Risk Impact to project (High, Medium , Low) Impact (1-5) Likleliho od (1-5) Total risk score (Impact*lik elihood) Risk classifi cation remediatio ns Cyberbully High 5 4 20 Mediu m Use firewall Invasion of privacy Medium 4 3 12 Mediu m Protect with passwords Identity theft High 2 5 10 Low Use prevention measure Offensive messages High 5 5 25 High Enhance language filtration processes

sticking to any plan and lead to adaptive campaigns over the famous campaigns focussing on validated learning over the opinions as well as conventions. Conclusion From the following paragraphs, it could be understood that the University has come up with a plan for the Smart Campus introducing the concept of online marketing technology into the learning platform through the formation of a common part for the students to create pages in every known social platform like Facebook, Instagram, YouTube. There are some issues considering the internet issues, problems with hacking difficulties, unnecessary network glitches or compromission of personal data or issues with identity theft. These issues if managed would be fit to be implemented through in-house management as it would avoid the hassles with a third party and their considerations. In the future, app development is a future consideration. Recommendation For improvements in the online platforms made for university students, privacy settings are of primary importance so that any sensitive or vital information is not compromised. This would also involve providing information online with prior knowledge of the cons of doing so and keeping all sensitive information personal to prevent any harassment in the future. Monitoring the website is also important and would lead to safeguarding all sensitive information.