402361996 - METRICS_1
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Al – Hamd College of Professional Education Hyderabad *
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25
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Information Systems
Date
Nov 24, 2024
Type
docx
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6
Uploaded by HighnessEnergy7678
1
Homework-Metrics & Analytics
Student’s Name
Professor’s Name
Institute Name
Date
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Task 1-Personal Analytics
I have been actively sharing my products and purchase preferences online under the care category of beauty and cosmetics, which describes my interest in the beauty and makeup niche. I have explained the use of fragrances, lips & and eyelash products, and cosmetic products for my brand. My preferences are centered on the use of cosmetic products most of the time, and here are a few trends I have noticed in the analytic report. There are a total of 144,000+ fans, 5M+ likes and favorites, and 800+ focus on my analytics. The blogs and videos provide the trend about the daily use of cosmetic products in personal life to look decent and live elegantly. Another trend is about the use of the product along with the experience in using the product which helps my audience to better understand the cosmetic product. Finally, it also helps to keep track of my products by understanding the engagement analytics of my audience, and helps me to market my products. My analytics
I am currently making videos about beauty and cosmetic products, and have an active fan base of 144,000 people.
Generally speaking, I post 1-2 videos per week about the use of cosmetic product
I am posting videos from 2019 to 2023 every month.
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Figure 1-Personal Analytics Task 2–Website Analytics
I have conducted an analysis of Pinterest that focuses on various key metrics to understand user engagement and online presence. The company is founded in the year 2009, and its annual revenue is greater than 1 billion dollars with a global rank of 27. There are total visits of more than 1.1 billion pages per visit 6.05. Last month's change is 10.99% and the average visit
duration is five minutes 47 seconds. The analytic data shows that Pinterest holds a notable number eight position in the category of social media network in the United States, and the total number of visits on the platform is greater than 1.1 billion which shows a massive user base. The higher number of pages per visit shows the user navigating through multiple pages during a single visit to a site. The majority of visitors are coming from the United States with a percentage of 37.32 percent.
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Figure 1-Pinterest
Task 3–Social Analytics
The social media (Tik-Tok) post that I have created this year on social media channels is under the category of beauty and cosmetics. The social media post has over 370 comments, 4.2K+ likes, and 1.1K favorite stars, and it is about the foundational review of the product. The social media post has more than 10,000 views, and engagement is 4.5K+ based on likes and comments in the post with a conversation rate of 45.7 percent. The views and comments indicate that it resonated with my audience who are interested in beauty and cosmetic content, and indicate the active community of the audience with my content creation about beauty and cosmetics. The post describes the brand “ Yuetong”, and explains the use of cosmetic products.
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Figure 3- Tweet Analytics
References
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Xiaohongshu (2023). Who is buying magnetic eyelashes? Douyin.com
https://www.douyin.com/user/
MS4wLjABAAAARmCqqSScoihzIqql9xKGXzjWEcoqiezreN_ZYncup0
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