DELIVERABLE 1 (GROUP O)

ADMN 4896A Cu ren t Top ic s in Adm in is t ra t ion 1 De l ive rab le 1 PROFESSOR V inay Y a r lagadda . Due da te : 15 /05 /2024 G roup O Jaykuma r pa te l (239587920 ) Ha rp re t S ingh S idhu (239577030 ) Ha rp re t Kau r (239612870 ) Gagandep Kau r (239536470 ) Jyo t i Ran i (239698540 ) Uzma Fa t ima (229556150 ) Ha rs im ran S ingh (239615480 )

Problem statement Resolving privacy and security weaknesses, especially in data protection, authentication, and cryptography, is crucial for Zoom Video. In the next six months, prompt actions must be taken to advance protections, rebuild trust, and comply with regulations. Zoom may face a serious threat in the market position as well as future growth if the problems are not fully resolved as they can result in a damage to the brand, lack of users’ trust, and imposition of penalties by the authorities.

Weakness Previous incidents of security breaches becoming a step behind user trust Vulnerability to exploitation of the third-party components some of them are not under your control. The target audience may feel confused about the privacy and security issues that may occur due to lack of clear instructions. There is no full control over users’ behaviors and security of the devices.

Opportunities – Partner up with cybersecurity professionals to carry out a valid plan of actions. – Have advanced encryption and authentication methods being in place. – Use users feedback for experiencing to define the line of development of security features. – The need for expanded partnerships with regulatory authorities to keep compliance should be considered as well.

PESTLE Political Economical Social Technologic al Environment al Legal

POLITICAL Privacy data and encryption standards set by the government. Geopolitical tensions dictating cross-border data transfer regulations.

SOCIAL Boosting the awareness and involvement of users in data privacy issues Shift to remote work will create more stress on necessity of video conferencing systems.

TECHNOLOGICAL – The speed of the cyber threats development and their countermeasures is remarkable. – Emergence of new technologies for encryption and authentication.

ENVIRONMENTAL Environmental elements have nothing to do with privacy and security issues here.

5C’s Analysis for Zoom Video’s privacy and security Issues: Company Customers Collaborato rs Competitor s Context

Customers They know all the needs and the same expectations of a wide select of Zoom's different users, including businesses, educational institutions, and individual consumers, whose expectations about privacy and cyber security most interests you.

Collaborators Examine the partnership network Zoom has built with third party vendors, security agencies and regulatory bodies to tighten up its privacy and security measures.

Context Considering the general background where Zoom operates encompassing also the specific regulatory environments, technology trends, and societal attitudes towards privacy and security in the future, it is possible to define better where the challenges and opportunities lie.

Conclusion To sum up, the privacy and security issues of Zoom Video are solved on the technological, regulatory, and educational levels. Enabling strict encryption methods to be applied, increasing authentication standards and engaging more transparently with customers are the necessary steps to rebuild Zoom’s trust further. Working with professionals dealing with cybersecurity, authorities and fellow peers in the industry will essentially bring us to the path of being able to understand and comply with privacy and security regulations even as cybersecurity threats continue evolving. Finally, by showing a devotion to the protection of user data and privacy, Zoom can protect its market position and thus, its long-term success in the competitive video conferencing market.