CHAPTER 5 QUIZ.MEDIA 1.FALL 2022-1

CHAPTER 5 QUIZ 1. Radio reached its mass medium stage in the  mid-1920s.  early 1930s.  mid-1930s.  mid-1950s. 2. What was the result of the U.S. government's sanction of RCA's purchase of British Marconi's American operations?  It forced British Marconi out of radio technology in the United States and made the United States the leader in radio communication.  It led to decades of friendly cooperation between RCA and other broadcasters.  Development was pushed outside the United States, limiting the nation's ability to compete with other countries.  It led to the merger of RCA, Westinghouse, AT&T, and GE ten years later. 3. Why did the United States Navy shut down amateur radio operations in 1917?  Radio technology was the navy's main source of revenue, and amateur operations were encroaching on its turf.  The signals from amateur radio operations were interfering with the signals from the navy radios.  The navy wanted to ensure military security as the United States entered World War I.  The navy was terrified that these amateur radio operations would be bought by foreign companies. 4. The system of management (rather than deejays) controlling programming is known as  format radio.  sponsorship.  block radio.  program logging. 5. What was the initial reaction of people in radio to AT&T selling advertising on its WEAF station in 1922?  They embraced it as a brilliant idea to help keep radio profitable.  They doubted that it would take off but admired AT&T for trying.  They were upset that they didn’t think of the idea first.  They were upset that radio—a public information service—was being used to sell “crass” advertising. 6. Wireless telephony, the transmission of a voice rather than a signal, like Morse code, was developed by  Samuel Morse.  Lee De Forest.  James Maxwell.  Guglielmo Marconi.