Unit III Project
docx
keyboard_arrow_up
School
Fayetteville State University *
*We aren’t endorsed by this school
Course
209
Subject
Health Science
Date
Dec 6, 2023
Type
docx
Pages
4
Uploaded by brelink
Unit III Projects
Breanna Link
Columbia Southern University
Unit III Project
Novant Health is a network of hospitals, clinics, and outpatient facilities that provides an
excellent healthcare experience to communities in North Carolina. The Diversity MBA Magazine
ranked Novant Health first in the nation for being one of the best places for women and diverse
managers to work at. Novant Health has also provided over a billion dollars in community
benefit (Novant Health Charlotte Orthopedic Hospital, 2022).
According to Novant Health’s Community Needs Assessment in Mecklenburg County,
mental health is one of their main concerns for individuals in our community (Novant Health
Charlotte Orthopedic Hospital, 2022). Many individuals suffer from mental illnesses, which can
affect their mood or behavior. Family history, abuse or trauma are examples of what can
contribute to an individual’s mental health (
What is Mental Health?
, 2023). Novant Health’s
leadership team and the Board of Trustees concluded that mental health was one of the main
concerns for the community based on the severity and health disparities after conducting
thorough research through from the community needs assessment (Novant Health Charlotte
Orthopedic Hospital, 2022).
One way to help address the mental health concern would be to offer free mental health
screenings to individuals within the community. Mental health screenings will help physicians
determine if an individual has a mental disorder so they will be able to provide the proper
resources and treatment to help the patient.
When creating a strategic marketing plan for the mental health screenings, I would
conduct research focusing on four specific areas. The first area I would conduct research on
would be the demographics to help narrow down my target audience to determine who would
benefit more from the health screenings. The demographics that I would focus on would be
individuals age group, race, sex social status (Mennies,J., Birk, L., Norris, A., & Olino, M,
2021). This will help me focus more on the needs and concerns of my target audience. The
second area I would research would be mental health services in the area. I will investigate their
strengths and weaknesses to help me determine what will be beneficial for the screenings. This
will help guide me and give me an advantage over any competition.
The third area I would conduct research would be what platform would be best to reach
my target audience and gain their attention to make them want to come out to get the free mental
health screening. This would help me determine how much I would need to spend on advertising.
The last area that I would conduct research on would be seeing if any other organizations would
like to collaborate with me for the mental health screenings. Collaborations could help gain more
awareness about mental health and help promote the mental health screenings.
The most difficult part of obtaining this research data would be obtaining accurate
demographic information. Some individuals may choose not to share their personal information
regarding their mental health. This will make it more difficult for me determine how many
individuals are suffering from mental health. One risk of offering the mental health screenings
would be privacy concerns. It is important for me not to violate anyone’s rights so I would need
to be careful with not mishandling anyone’s personal information regarding their health.
Violating an individual’s privacy rights could lead to possible fines and legal action.
In conclusion, Novant Health has determined that mental health is a concern in the
Mecklenburg County community. Offering free mental health screenings would give individuals
the resources they need to help them deal with any issues that they are going through. Research
must be conducted to help make the mental health screenings a success.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
References
Mennies, R. J., Birk, S. L., Norris, L. A., & Olino, T. M. (2021, January).
The main and
interactive associations between demographic factors and psychopathology and treatment
utilization in youth: A test of intersectionality in the ABCD study
. Research on child and
adolescent psychopathology.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8111704/#:~:text=Demographic
%20factors%20such%20as%20race,2011%3B%20Reiss%2C%202013
Novant Health Charlotte Orthopedic Hospital. (2022, October 19).
https://www.novanthealth.org/globalassets/buttons-and-documents-ctaslinks/documents-
pdfs/novant-health-inc-and-affiliates-2022-audited-financial-report.pdf
What is Mental Health?
. SAMHSA. (2023, April 4).
https://www.samhsa.gov/mental-health