HCM5310Assesment1

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HCM5310 Feasibility Study Feasibility Study Template Professor Gaze Marcia Clarke HCM-FPX5310 Capella University December 31, 2023 1

HCM5310 Feasibility Study Section I: Organization Background The organization chosen for this project is Riverside Health, a non-profit entity dedicated to providing healthcare services. Established in 2000, Riverside Health operates with a mission and vision focused on enhancing community well-being through accessible and quality healthcare services. The organization has a rich history, as outlined in the information retrieved from ProPublica's Nonprofit Explorer (ProPublica, 2000). Riverside Health's commitment to serving its community is reflected in its diverse client base, consisting of individuals from various demographics and socioeconomic backgrounds. The organization's historical background, as detailed in the 2024 documentation from Riverside Health's official website (Riverside Health, 01/2023), provides insights into its evolution and the milestones that have shaped its present standing. Riverside Health's current revenue streams and staffing details are crucial aspects that define its operational capacity. The organization's ability to generate revenue is pivotal for sustaining its mission and serving the community effectively. Understanding the composition and expertise of the staffing team is essential to assessing the organization's capabilities in delivering healthcare services. Additionally, the tax status of Riverside Health is a critical factor that influences its financial structure and, subsequently, its ability to fulfill its mission. Detailed information about these components can be explored further through the provided ProPublica link, offering a comprehensive overview of Riverside Health's financial and operational landscape (ProPublica, 2000). In a different healthcare context, St. John's Health, as reflected in their Administrative Team page (St. John's Health, 01/2023), plays a pivotal role in the provision of healthcare services. The organization's administrative team forms the backbone of its operations, ensuring efficient management and coordination of healthcare delivery. St. John's Health is driven by a mission and vision that align with the healthcare needs of its community, and the composition of its administrative team is a testament to its commitment. The organization's client base, revenue streams, staffing, and tax status contribute to the overall understanding of its structure and functioning. The Administrative Team page provides valuable insights into the individuals responsible for guiding and steering St. John's Health towards achieving its healthcare objectives. Section II: Objectives of the Proposed Program The proposed program for Riverside Health is driven by the need to address specific healthcare gaps identified through a thorough analysis of the organization's mission, vision, and current operational landscape. The primary objective is to introduce a comprehensive electronic health records (EHR) system to enhance efficiency, data management, and patient care. The incorporation of an EHR system aligns with the evolving landscape of healthcare delivery and technological advancements, as evidenced by studies such as Elkhenini et al.'s (2015) exploration of using an electronic medical record (EMR) for conducting clinical trials. The implementation of this technology is expected to streamline processes, reduce paperwork, and provide a centralized platform for comprehensive patient information management. The proposed program also aims to improve patient outcomes by leveraging technology to enhance clinical decision-making. Rahman et al. (2019) demonstrated the feasibility and effectiveness of electronic partographs in improving birth outcomes. By adopting similar 2

HCM5310 Feasibility Study technological solutions, the program anticipates achieving better patient monitoring and timely interventions. The system will address issues related to data accuracy, accessibility, and security, contributing to overall healthcare quality improvement. The program's focus on technological integration aligns with contemporary healthcare needs, as evidenced by Masson et al.'s (2010) study on organizational issues in the implementation of a hospital-based syringe exchange program. While the context differs, the need for effective organizational strategies and system implementation remains consistent. Moreover, studies such as Rinderknecht et al.'s (2018) assessment of the clinical feasibility of a rapid and objective post- stroke deficit assessment highlight the importance of utilizing technology for accurate and efficient evaluations, further supporting the rationale behind the proposed program. Patients who stand to benefit from this program include the entire client base of Riverside Health. By implementing an EHR system, the organization aims to provide a more personalized and efficient healthcare experience for its diverse community. The evidence supporting the need for this program is drawn from a combination of academic research, as exemplified by Chatterjee et al.'s (2021) exploration of cross-disciplinary issues in international marketing, and practical applications in healthcare, as demonstrated by studies on electronic medical records and clinical feasibility. Section III: Program Consistency The proposed new program aligns seamlessly with the organization's mission, complementing and reinforcing its commitment to providing accessible and quality healthcare services. Riverside Health's mission, as reflected in ProPublica's Nonprofit Explorer (2000), emphasizes community well-being through healthcare. The introduction of an electronic health records (EHR) system is in direct harmony with this mission, as it addresses the imperative of enhancing organizational efficiency and patient care, ultimately contributing to the overall well-being of the community served by Riverside Health. In terms of existing programs and services, the proposed EHR program integrates with and enhances the organization's current healthcare infrastructure. As outlined in the administrative team details retrieved from St. John's Health (01/2023), the existing services are likely to benefit from the technological advancements brought about by the EHR system. The seamless integration of electronic health records can streamline processes, improve data accuracy, and facilitate better coordination among different departments and healthcare professionals, thereby enhancing the overall quality of care provided by existing programs. Considering programs offered by competitors, the proposed EHR program positions Riverside Health as an innovator in healthcare delivery. By incorporating advanced technology, the organization can gain a competitive edge by providing more efficient and patient-centric services. Competitors may not yet have embraced the full potential of EHR systems, and Riverside Health's initiative could set it apart in terms of technological sophistication, data management, and overall healthcare quality. This strategic alignment with contemporary healthcare trends, as demonstrated in studies like Elkhenini et al. (2015) and Rinderknecht et al. (2018), positions Riverside Health as a leader in adopting cutting-edge solutions to enhance patient care. 3

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HCM5310 Feasibility Study Section IV: Economic and Fiscal Issues The development of the proposed Electronic Health Records (EHR) program is subject to various economic factors that can influence its implementation and sustainability. Local and regional economic conditions, such as unemployment rates and shifting demographics, can impact the overall success of the program. For instance, high unemployment rates may strain public resources, potentially affecting the ability of individuals to access healthcare services. Conversely, a growing and diverse population may increase the demand for healthcare services, emphasizing the need for efficient and comprehensive health information management, as proposed by the EHR program. The implementation of the EHR program can have significant effects on the local and regional economy. While upfront costs may pose financial challenges, the long-term benefits include improved healthcare efficiency, reduced administrative burdens, and enhanced patient outcomes. The program's success could contribute to a healthier population, potentially reducing the economic burden associated with preventable diseases and complications. Moreover, the adoption of advanced healthcare technology positions the organization as a contributor to local economic development, attracting healthcare professionals and fostering innovation within the community. Funding for the proposed EHR program can be sourced from various channels. Private insurance, including both individual and employer-sponsored plans, can contribute to the financial support of the program. Medicaid and Medicare, as government-funded insurance programs, are crucial funding sources, especially if the program targets a population eligible for these services. Private pay options enable individuals to directly contribute to the cost of the EHR program, offering a sustainable revenue stream. State medical assistance programs may also provide financial support, depending on the nature of the services covered by the EHR program. Grant funding represents another potential source of financial support. Depending on the specific focus and goals of the EHR program, various grants from governmental agencies, foundations, and private organizations may be available. Grant funding could significantly offset initial implementation costs and support ongoing maintenance. While estimating the exact costs associated with implementing and maintaining the EHR program requires a detailed financial analysis, broad categories of expenses include software and hardware acquisition, staff training, system integration, ongoing maintenance, and potential upgrades. The costs associated with data security and compliance with healthcare regulations are also significant considerations. Studies such as Elkhenini et al. (2015) and Rinderknecht et al. (2018) provide insights into the potential costs and benefits of implementing electronic health record systems, aiding in the formulation of a comprehensive financial plan for the proposed EHR program. Section V: Marketing Issues The proposed Electronic Health Records (EHR) program has significant implications for the marketing of the organization, influencing how healthcare services are presented and perceived. Effective marketing strategies are crucial for communicating the benefits of the EHR program to key stakeholders, including patients, healthcare professionals, and potential collaborators. 4

HCM5310 Feasibility Study Key market segments for the organization in the context of the EHR program include healthcare providers, patients, and potential collaborators such as research institutions or other healthcare organizations. The demographics of these segments may vary: Healthcare Providers: This segment includes physicians, nurses, administrative staff, and other healthcare professionals. Demographics would encompass factors such as age, specialization, and experience level. The marketing strategy for this segment may focus on how the EHR program enhances their workflow, improves patient care, and contributes to a more efficient healthcare environment. Patients: The patient segment involves individuals seeking healthcare services. Demographic factors may include age, gender, socio-economic status, and health conditions. The marketing strategy for this segment could emphasize how the EHR program improves the patient experience, ensures accurate and accessible health information, and contributes to better healthcare outcomes. Collaborators: Potential collaborators, such as research institutions or healthcare organizations, form another important market segment. Demographics here may involve the size of the institution, its research focus, and its technological capabilities. The marketing strategy for this segment could highlight the interoperability and collaborative potential of the EHR program, fostering partnerships and advancements in healthcare. Competition for the EHR program may exist in the form of alternative health information management systems or competing organizations offering similar solutions. The superiority of the proposed program lies in its comprehensive and technologically advanced approach. By drawing insights from studies such as Elkhenini et al. (2015) and Rinderknecht et al. (2018), which emphasize the positive impact of electronic health records on clinical efficiency and patient outcomes, the marketing strategy can position the EHR program as a cutting-edge solution that surpasses alternatives in terms of functionality, security, and overall effectiveness. Data supporting market segments and competition analysis can be sourced from reputable government health agencies, trade organizations, and professional healthcare organizations. For instance, demographic information about healthcare providers and patients may be obtained from government health databases, while trade organizations and professional healthcare associations often provide valuable insights into industry trends and competitive landscapes. Marketing strategies can be informed by the latest industry reports and studies, ensuring a data-driven approach to promoting the EHR program. Section VI: Organizational Issues The proposed Electronic Health Records (EHR) program carries various implications for the entire organization, spanning regulatory, legal, and operational considerations. Implementing the EHR program may entail compliance with existing healthcare regulations and policies. Regulatory bodies such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States set standards for the security and privacy of health information. The organization must ensure that the EHR program aligns with these regulations, safeguarding patient confidentiality and data security (Rahman et al., 2019; Elkhenini et al., 2015). The introduction of the EHR program may require new licenses or certifications for the organization or staff members. Compliance with industry standards and regulations may necessitate additional training or qualifications for healthcare professionals involved in the program's implementation (Elkhenini et al., 2015; Masson et al., 2010). 5

HCM5310 Feasibility Study The tax status of the organization could be influenced by the financial aspects of the EHR program. If the program results in increased efficiency and cost-effectiveness, it may impact the organization's financial position and tax considerations. The organization may need to consult with financial experts to assess the potential tax implications (ProPublica, 2000). The EHR program introduces new considerations for liability and risk management. Ensuring the accuracy and security of electronic health records is critical to mitigating legal risks. Implementing robust risk management strategies and liability insurance coverage will be essential (Rahman et al., 2019; Elkhenini et al., 2015). The EHR program may necessitate physical space for servers, data storage, and additional staff. Adequate infrastructure and facilities must be in place to support the technological requirements of the program (Elkhenini et al., 2015; Rinderknecht et al., 2018). The effectiveness of the EHR program is supported by existing literature. Studies such as Rahman et al. (2019) and Elkhenini et al. (2015) provide evidence of the positive impact of electronic health records on healthcare outcomes and efficiency. This literature supports the organization's decision to implement the program as a means of improving patient care and organizational efficiency. The proposed EHR program has multifaceted implications for the organization, ranging from regulatory and legal considerations to operational and space requirements. By carefully addressing these aspects, the organization can ensure a smooth and compliant implementation of the program, leading to improved healthcare services and organizational efficiency. . Section VII: Conclusion and Recommendations The comprehensive analysis of the proposed Electronic Health Records (EHR) program highlights several key considerations. The program aligns seamlessly with the organization's mission, enhancing its capacity to deliver accessible and quality healthcare services. It is designed to improve efficiency, patient outcomes, and overall healthcare delivery. The integration of an EHR system is supported by literature emphasizing its positive impact on clinical workflows, patient care, and organizational efficiency. Financially, the program presents potential funding sources, including private insurance, Medicare/Medicaid, private pay, state medical assistance, and grant funding. While upfront costs need careful consideration, the long-term benefits and potential for improved healthcare outcomes make it a strategic investment. Marketing strategies should target key segments, such as healthcare providers, patients, and collaborators, emphasizing the program's technological sophistication, data management capabilities, and collaborative potential. In a competitive landscape, the program's superiority lies in its comprehensive and technologically advanced approach, as supported by research. The organization's entire structure will be impacted, with implications ranging from regulatory compliance to tax considerations, liability management, and infrastructure requirements. Ensuring alignment with healthcare regulations, acquiring necessary licenses or certifications, addressing tax implications, managing liability, and providing the required physical space for the program are crucial components. Based on the comprehensive analysis, it is recommended that the organization proceed with the implementation of the EHR program. This strategic initiative aligns with the organization's mission, enhances its competitiveness, and positions it as a leader in leveraging technology for 6

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HCM5310 Feasibility Study improved healthcare delivery. To facilitate a successful implementation, the organization should prioritize regulatory compliance, secure diverse funding sources, and implement targeted marketing strategies. Engaging with experts in healthcare regulations, finance, and marketing will further enhance the likelihood of a smooth and successful program rollout. Additionally, ongoing monitoring and evaluation mechanisms should be established to track the program's impact on organizational efficiency, patient outcomes, and overall healthcare quality. 7

HCM5310 Feasibility Study Section VIII: References Chatterjee, S., Chaudhuri, S., Sakka, G., & Apoorva. (2021). Cross-disciplinary issues in international marketing: A systematic literature review on international marketing and ethical issues. International Marketing Review, 38(5), 985- 1005. https://doi.org/10.1108/IMR-12-2020-0280 Elkhenini, H. F., Davis, K. J., Stein, N. D., New, J. P., Delderfield, M. R., Gibson, M., Vestbo, J., Woodcock, A., & Bakerly, N. D. (2015). Using an electronic medical record (EMR) to conduct clinical trials: Salford lung study feasibility. BMC Medical Informatics and Decision Making, 15(1), 8-8. https://doi.org/10.1186/s12911-015-0132-z Masson, C. L., Sorensen, J. L., Grossman, N., Sporer, K. A., Des Jarlais, D. C., & Perlman, D. C. (2010). Organizational issues in the implementation of a hospital-based syringe exchange program. Substance use & Misuse, 45(6), 901- 915. https://doi.org/10.3109/10826080903080631 ProPublica. (2000). Riverside Health. Nonprofit Explorer. Retrieved from https://projects.propublica.org/nonprofits/organizations/131740126/20142316934930217 7/full Rahman, A., Begum, T., Ashraf, F., Akhter, S., Hoque, D. M. E., Ghosh, T. K., Rahman, M., Stekelenburg, J., Das, S. K., Fatima, P., & Anwar, I. (2019). Feasibility and effectiveness of electronic vs. paper partograph on improving birth outcomes: A prospective crossover study design. PloS One, 14(10), e0222314- e0222314. https://doi.org/10.1371/journal.pone.0222314 Rinderknecht, M. D., Lambercy, O., Raible, V., Büsching, I., Sehle, A., Liepert, J., & Gassert, R. (2018). Reliability, validity, and clinical feasibility of a rapid and objective assessment of post-stroke deficits in hand proprioception. Journal of Neuroengineering and Rehabilitation, 15(1), 47-47. https://doi.org/10.1186/s12984-018-0387-6 Riverside Health. (01/2024). About Riverside Health: History. Retrieved from https://riversidehealth.org/about/history/ Romero, M. H., Barrero-Melendro, J., & Sanchez, J. A. (2023). Study of the feasibility of proposed measures to assess animal welfare for zebu beef farms within pasture-based systems under tropical conditions. Animals (Basel), 13(23), 3659. https://doi.org/10.3390/ani13233659 St. John's Health. (01/2024). Administrative Team. Retrieved from https://www.stjohns.health/about/who-we-are/administrative-team/ St. Joseph Medical Group. (01/2024). About Us. Retrieved from https://ehs.org/sjmg/about- us#:~:text=Our%20mission%20is%20to%20provide,traditions%20of%20those%20we %20serve . 8

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