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Introductory Paragraph and Rhetorical Analysis Outline
Because the Advertising Rhetorical Analysis is a more research and analysis-heavy project than your Zoom In essay, in lieu of a first draft you will be submitting an introductory paragraph draft plus a thorough analysis outline to Canvas by 10 PM on Sunday, Oct. 2 for peer reviews and an in-class workshop before submitting your final full draft on Sunday Oct. 16. The goal of this outline is to help you
organize your texts, thesis, arguments, and evidence before expanding them in paragraph form and introducing cited evidence from “Masters of Desire: The Culture of American Advertising.” To complete the Introductory Paragraph and Rhetorical Analysis Outline, please fill out the sections of this document that have been left blank, concluding with a draft of your thesis and an introductory paragraph for your Advertising Rhetorical Analysis at the end. Feel free, when writing, to use more space than is provided and expand sections as needed; this document is just a template, so your text may require
more lines on the page than are initially allotted. Please note
: You are free to make changes to your arguments, evidence, thesis, and introductory paragraph between the time you submit this outline and the time you submit your final draft. Nothing you write here is set in stone! That is part of the reason why you will receive peer feedback, workshop comments, and instructor feedback—you are encouraged to make changes and improvements as needed from this initial outline if it serves the strength of your paper.
Name: Torrie Hood
Date:10-02-2022
Section 1: Ad analysis
Ad #1 (What is the first ad you chose to analyze? Include a hyperlink, if available)
:
2014 chevy commercial -Maddie https://youtu.be/3t6bLugtJkQ
Brief summary of Ad #1 (What is it advertising, and what happens in the ad itself?)
:
The commercial is advertising the 2014 chevy truck.
Video format (animation, live action, photography montage, or other)
: Video format is live action for the most part.
Context (How does being hosted on YouTube affect the ad’s ability to reach its intended audience? On what dates were these ads shared—is there any significance, or examples of Kairos,
attached to these dates?)
: These dates was in 2014 , It can reach so many that like chevy trucks.
Intended audience (Who is it targeting, and how do you know that?)
:
People who like Chevy truck and who has dogs. That’s the main idea of the video.
How does it use ethos in its advertising?:
Its use ethos by having the girl trust the dog and the car. If she trust and love the car there for you should to .
How does it use logos in its advertising?:
The commercial was making a fact that having a 2014 chevy truck was the best thing you ever could do.
How does it use pathos in its advertising?:
The girl goes through so many sad moments with her dog. Ad #2 (What is the second ad you chose to analyze? Include a hyperlink, if available)
:
Doritos super bowl Brief summary of Ad #2 (What is it advertising, and what happens in the ad itself?)
:
Lil Nas and Sam Elliot has a dance off for Doritos .
Video format (animation, live action, photography montage, or other)
: Live action Context (How does being hosted on YouTube affect the ad’s ability to reach its intended audience? On what dates were these ads shared—is there any significance, or examples of kairos,
attached to these dates?)
:
It affect the ability because it’s a Superbowl ad so many young kids and young adults would come across it. It came out jan 29,2020.
Intended audience (Who is it targeting, and how do you know that?)
:
Doritos , Cowboys , Lil Nas and Sam Elliot fans
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How does it use ethos in its advertising?:
It uses two main characters to bring the commercial to life.
How does it use logos in its advertising?:
The reason behind it was to get as many people to watch the 2020 Superbowl .
How does it use pathos in its advertising?:
They show each other their emotions through their dance.
Section 2: Argument
In your opinion, which ad is more effective in accomplishing its purpose and reaching its audience? I would pick the 2020 super bowl ad because it has two famous people in it . They did a good job putting everything together in the video.
Briefly summarize at least one way the more effective ad does a better job of using the rhetorical appeals (logos, ethos, or pathos) to reach and persuade their audience:
Good persuasive advertising technique is when you balance all three. Carefully choosing how to craft a argument so that the outcome, audience agreement with the argument or point, is achieved.
List at least three pieces of evidence from the ads themselves to support your argument that one ad is more effective than the other:
1.
Two well-known people was in the video
2.
They was in cowboy outfits
3.
It end off with a bag of Doritos. Section 3: Thesis and Introductory Paragraph
Based on the evidence and arguments you have compiled above, please include a draft of your thesis statement (one-to-three sentences long). Your thesis should briefly summarize:
1. How each ad tries to persuade their respective audience using rhetorical appeals, visuals, performance, text, and/or sound, and 2. Which ad is more effective at persuading its audience, and why. Here is a sample thesis statement to consider as an example:
Both the Burger King Whopper ad and the Taco Bell Doritos Locos Taco ad rely on comedic appeals to pathos and repeated references to cheap value menu prices to appeal to consumers’ logos, but the Taco Bell ad is ultimately more persuasive by effectively appealing to a college-aged, late-night, 420-friendly audience. To accomplish this, the ad uses psychedelic imagery, references stoner jargon like “munchies,”
and exclusively shows early 20s, late teens actors in a nighttime setting.
Write your draft thesis statement here:
Both the chevy ad and the Superbowl ad rely comedic appeals to pathos , they both references to connecting the audience by displaying emotions through the ad’s. The ad’s was more effectively because it use irrelevant things during the time it was made. To accomplish the success of ad the creators put in things people like. Logos was used in the videos because they made decisions that are made off of facts
Now, please write a draft of an introductory paragraph for your Advertising Rhetorical Analysis which includes the thesis statement you wrote above: The commercials I picked bring two different crowds. The 2014 chevy commercial brings people who likes dogs and chevy trucks. The super bowl ad brings people who likes Lil nas , Sam Elliot and Doritos. Logos was used in the videos because they made decisions that are made off of facts , they knew using something that’s popular would bring lots of views. Both the chevy ad and the Superbowl ad rely comedic appeals to pathos , they both references to connecting the audience by displaying emotions through the ad’s. The ad’s was more effectively because it use irrelevant things
during the time it was made. To accomplish the success of ad the creators put in things people like.
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