A&P essay
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School
Glendale Community College *
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Course
101
Subject
English
Date
Apr 3, 2024
Type
docx
Pages
3
Uploaded by ChefBookSpider43
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Andrew Borja
Glendale Community College
English 101
Professor Christy Russell
January 18, 2024
USC: A Place of Royalty and Prestige
Advertisement commercials are made to advertise an item, service, or organization. In a short amount of time, they hope to grab the audience's interest and deliver a strong message. Commercials frequently use comedy, emotional appeals, or innovative narrative to make an impression and pique viewer's interest. The intention is to sway viewers' opinions and eventually persuade them to act.
On September 9, 2016, the University of Southern California released its promotional video, "A Place Like No Other" on the school's YouTube channel. The video's objective was to draw in students who aspired to attend a school with an excellent reputation and an extraordinary lifestyle. Students from high-achieving backgrounds would probably be their primary audience. At the time of publishing, USC had built a reputation for high honor and prestige; thus, it made sense to try to draw in those with a rich family background. Their accomplishments in the arts and sciences, as well as their outstanding sports programs, prove this. In addition to their
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accolades, in 2016 there were multiple new buildings added to the campus, making what was already considered a big campus even bigger. In University of Southern California’s promotional
video “A Place Like No Other” the USC staff successfully uses music choice, actor's wardrobes and actions in order to make the school seem prestigious. USC chose to use classical music in their promotional video instead of speaking. The audience will probably get the impression that the school wishes to project an air of elegance and excellence because of its choice to play classical music. This would make sense because, as classical music is typically associated with high-society events, it implies status. In addition, classical music has a rapid tempo. The audience is given the impression that school life is frequently fast-paced through the use of rapid-paced tempo music. The school uses fast-paced classical music to successfully convey to its audience that it is "A Place Like No Other”. Several actors are also seen in the promotional video wearing black and white attire, with a few minor exceptions. Probably because the school wants its audience to think of it as a business school. This wardrobe selection was made because black and white apparel is frequently identified as formal or business wear.
The most well-known feature of USC is its law school, which is not included in the promotional movie, nor are there any of the sports programs. This could sound strange given that people sometimes assume that a school would advertise its most well-known attributes. The most reasonable explanation for this is that the school's primary target audience was probably not people who were interested in sports or law, but rather its high society and fine arts performances
to appeal to a different group of people. Ultimately, this makes sense since a school may feel
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compelled to produce a promotional video targeted at that particular field's audience in order to develop other subjects within the school.
Nevertheless, the University of Southern California advertisement is successful in conveying to its viewers the impression that it is a prestigious university and "A Place Like No Other." The combination of several elements, including the music selection, which conveys a feeling of excellence and notable status, helps achieve this. Alongside the addition of ballet and orchestra performers, who attracted the interest of people who enjoy the fine arts.
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