WEEK 3-CAPSTONE
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University of Phoenix *
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588
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English
Date
Apr 3, 2024
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docx
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4
Uploaded by MajorSnake3929
Business Outline University of Phoenix ENT/588 Innovation and Design
Dr. Brannon Little
March 10, 2024
Relevant Information on the Target Market 1.
Commencing the journey to identify your target market necessitates a comprehensive grasp of how social media shapes the daily experiences of its users. This involves delving
into the specific benefits that Facebook provides to individuals or businesses within a defined demographic.
Who -Compile the data on current users such as Age, Location, Language, and Interest on most visited sites/app/or 3
rd
party vendors.
What- Uncover User’s Motivations: Gain clarity on the factors driving internet users to choose Facebook over its competitors such as Instagram, or Snapchat.
When-utilizing social analytics will help to determine when users of certain are most likely to be on social media.
Why- determining when users are most likely to be on social media by age group will help determine why users prefer Facebook over other social media communication sites. Information about your selected business’s target market 1.
User feedback is essential to the development of social media and surveying users is the least minimal way to disrupt users’ day while keeping the survey short and to the point.
How- Break down your target market by age segment for surveying, utilizing a variety of software to help analyze results on user preference as it relates to data privacy/security.
How- Social media analytics can determine which age group interacts the most between certain hours allowing survey results to be sent and analyzed immediately.
When- Facebook is continuously active with users throughout the day, therefore, recording user behavior with the use of social media analytics will allow for daily survey results to be performed. Impetus for change
1.
Understanding how the collection of target market information aligns with the driving force for change with Facebook is crucial. This involves examining the correlation between the data gathered about the target market and the motivation of users prompting transformative actions
.
Challenges – data breach and privacy violations with 3
rd
party vendors
Strategic management principals- A systematic analysis of both internal and external environments within an organization for discerning potential threats with data privacy
issues.
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Reference
Sivakumar, B. (2023, April 29). The History OF Facebook. https://www.feedough.com/history-of-face