GRAD695 - Approval Form PMGT 699 Applied Project - CE
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Purdue University *
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695
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English
Date
Apr 3, 2024
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docx
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Uploaded by canergelmis
GRAD 695 Approval Form for
PMGT 699 Applied Project
Student Name:
Can Ergelmis
Student ID
: 297116
Instructor
: Dr. Anjali Barnick
Topic Title:
Conversion Application Programming Interface (API) in Digital Marketing and Project
Management
PMGT 699 Capstone Options and Description
The intent of this approval form is to ensure that students in GRAD 695 plan for the second portion of the Capstone and make the decision based on interest and the criteria outlined below. The approval for each student must be completed before Week 6, the formal start of the GRAD695 research paper. Relationship to Curricular Practical Training (CPT)
CPT students may choose GRAD699 (thesis) or PMGT699 (project) for the completion of your capstone. CPT students are required to complete this section by providing one paragraph for each of the following (three paragraphs in total). Otherwise, enter “NO CPT.”
•
An overview of your CPT assignment. Use the journalistic who, what, where, when, why approach here.
•
Highlights of the proposed research and application to the Capstone.
•
How will this research contribute to your studies and enrich your CPT experience. GRAD 695 Problem Statement Description
: In 100 words or less, please describe your project management problem statement for your GRAD695 research paper: Conversion Application Programming Interface (API) is a commonly used tool in today’s world. However, there are still so many marketers that use web pixels that are simply outdated and not as effective as conversion APIs. I will research the implementation of these conversion APIs in websites to track user data and send marketers relevant information to focus their targeted ads for various contexts. Ultimately, I believe that conversion APIs can be extremely powerful for different projects and project managers and marketers can really benefit from this technology. GRAD 695 APPROVAL FORM FOR PMGT 699 FEB 2019
1
PMGT 699 - Project Management Plan Project In this option of the capstone, a student identifies a major project that is planned in detail using a
Project Management Plan for traditional waterfall methodology. The project itself that is planned
will not be executed but only planned in detail. This option is should be taken under PMGT 699 not GRAD 699. The requirements for the selected project for PMGT 699 include: 1.
Clear definition of project scope
2.
Project has a definite beginning and end date
3.
Project can be executed in 6 to 12 months 4.
Project would require 5 to 10 resources to complete
5.
Project Scope can be broken down into a WBS with 150 or so tasks
If the PMGT699 Project Management Plan capstone option is selected, please describe
your intended project (100 words)
: My intended project is to work on the production of an advertising campaign. I am planning to pick a specific brand and replicate the ad production process. I will base my project on a small to medium size production of an ad and describe the entire process from start to finish. I work in the advertising industry as a Financial Analyst, and I think I have the right experience and resources to research about this topic and create something unique by the end of the semester. I
am also interested in this area of research which will make it more enjoyable for me. Describe how this relates to your GRAD 695 research:
My GRAD 695 research is about the usage, optimization, and benefits of Conversion Application Programming Interfaces (API) which are a common tool to target customers within the advertising world. It is a very effective tool and much more capable than pixel technology. This topic directly relates to my intended project topic that I will pursue in my PMGT 699 class as this conversion API technology is widely used in the advertising industry. GRAD 695 APPROVAL FORM FOR PMGT 699 FEB 2019
2
PMGT 698 -Implemented Project Management
In this option of the capstone, a student identifies a major project that is planned and implemented as part of an employment project or HU initiative. This option requires the approval
and direct supervision of a full-time faculty member. PMGT 698 (only) Capstone Selection:
Program Director Response:
Approved
Requires More Information or Correction
Program Director – Project Management Signature: _______________________________
Date: _____________
GRAD 695 APPROVAL FORM FOR PMGT 699 FEB 2019
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