Online shopping is a better option than in-store shopping
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Sukhraj Singh
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ENGL 100: ACADEMIC WRITING
ASSIGNMENT #1 OUTLINE
Topic – Online shopping is a better option than in-store shopping
I. Introduction
A. Hook/Attention Grabber
1. Consider a future in which you may shop for your favourite products without ever leaving your lounge chair,
and they magically appear on your doorstep. This is not a fantasy; this is the reality of internet buying.
B. Background Information
1. The growth of online shopping platforms has dramatically transformed the retail scenario in recent years.
2. E-commerce huge companies such as Amazon, eBay, and Alibaba have transformed the way people buy
goods and services.
3. The article will focus on the advantages of internet purchasing over traditional in-store shopping.
C. Thesis Statement
1. Online shopping has altered the way people purchase, offering unrivalled comfort, a massive selection of
things, and reasonable pricing, making it the preferred option over in-store shopping.
2. This exposition will go into these topics of interest and provide evidence to back up this claim.
II. BODY
A. Paragraph 1 (first main point)
1. Topic sentence: This paragraph will discuss the unparalleled convenience offered by online shopping.
2. Supporting evidence and ideas
a) Online shopping allows purchasers to shop from the comfort of their own homes, 24 hours a day, seven days
a week, eliminating the need for actual store visits.
a) Analyse your supporting evidence.
(1) This convenience is especially crucial for people with busy schedules, allowing them to purchase at their
leisure without regard for time constraints.
(2) Transition on to the next point:
In contrast, in-store purchasing frequently necessitates physical proximity during store hours, limiting access for
many customers.
3. Summarise and transition on to your next main idea:
Another point will look at the wide range of things available through online shopping platforms, demonstrating
how they outperform traditional brick-and-mortar retailers.
B. Paragraph 2 (second main point)
1. Topic sentence: This paragraph will focus on the vast array of products and choices available through online
shopping.
2. Supporting evidence and ideas
a) E-commerce platforms offer a diverse range of products from various merchants, sometimes outnumbering
the selection offered in conventional storefronts.
b) Analyse your supporting evidence.
(1) This collection enables customers to find one-of-a-kind or specialist items that will not be available in
surrounding stores, according to individual preferences and needs.
(2) Transition to the next point:
In-store purchasing is constrained by the physical area and inventory of a single business, making it difficult to
provide such a wide range of options.
3. Summarise and transition on to your next main idea:
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The next point will discuss how internet purchasing typically provides competitive pricing and rebates, as well
as advocate demonstrating its popularity over in-store shopping.
C. Paragraph 3 (third main point)
1. Topic sentence: This paragraph will explore how online shopping often provides competitive pricing and
discounts, benefiting consumers.
2. Supporting evidence and ideas
a) Online shops frequently provide cost comparisons and top rebates, ensuring that customers may get the best
deals and save money.
a) Analyse your supporting evidence.
(1) Transparency and competitive pricing encourage online customers to make informed decisions, ensuring
they get the most value for their money.
(2) Transition to the next point:
In-store buying may require the transparency and competitive pricing seen in online markets, perhaps prompting
purchasers to overpay.
3. Summarise and transition on to your conclusion:
The final section of this paper will cover the main features of online buying and enable readers to assess the
advantages of mastering this complex purchasing method.
III. Conclusion
A. Summarise key focuses and drag it all together:
In conclusion, internet shopping has become a game changer, offering unrivalled comfort, a massive selection
of things, and affordable pricing. This article has demonstrated how these sites of attraction outperform
traditional in-store buying, altering how people access and purchase goods and services. While both tactics have
advantages, the sophisticated area of internet buying has undeniably revolutionised the way we purchase.
B. Offer closing thoughts and give the reader something to think about:
1. Suggest a call to action:
As we examine the ever-changing retail landscape, I encourage you to evaluate the advantages of online buying.
Another time you're considering a shopping excursion, consider the convenience of e-commerce and the vast
array of things and taken a toll reserve cash it provides. Understanding the advanced future of shopping may
lead to more productive, personalised, and cost-effective interactions.
2. Provide a look into the future related to your topic:
Without a doubt, the future of purchasing is in the computerised sector. As technology advances, we may
anticipate even more changes in online purchasing, from enhanced reality shopping experiences to faster and
more eco-friendly conveyance tactics. To remain competitive, traditional brick-and-mortar retailers will adapt
and coordinate innovative approaches. Finally, consumer preference will continue to drive this shift, making it
an exciting time for customers to examine modern skylines in the world of e-commerce.
IV. REFERENCES
Li, X., & Hitt, L. M. (2008). Self-Selection and Information Role of Online Product Reviews. Information
Systems Research, 19(4), 456–474.
https://doi.org/10.1287/isre.1070.0154
Brynjolfsson, E., Hu, Y. J., & Smith, M. D. (2006, July 21). From Niches to Riches: Anatomy of the Long Tail.
Papers.ssrn.com.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=918142
Chaffey, D., & Ellis-Chadwich, F. (2016). Digital Marketing Strategy, Implementation and Practice. Harlow:
Pearson Education Limited.
https://zlib.pub/download/digital-marketing-strategy-implementation-and-practice-
73nu1j656rb0?hash=1f188494588df97ef410e8cb8f98b2a2
Riquelme, H. E., & Rios, R. E. (2010). The moderating effect of gender in the adoption of mobile
banking. International Journal of Bank Marketing, 28(5), 328–341.
https://doi.org/10.1108/02652321011064872
Dholakia, R. R., & Kshetri, N. (2004). Factors Impacting the Adoption of the Internet among SMEs. Small
Business Economics, 23(4), 311–322.
https://doi.org/10.1023/b:sbej.0000032036.90353.1f
Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing:
Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174-181.
https://pure.rug.nl/ws/files/691551580/1_s2.0_S0022435915000214_main.pdf
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