COM 215 Terms 449

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School

Murdoch University Dubai *

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Course

215

Subject

Electrical Engineering

Date

Nov 24, 2024

Type

docx

Pages

2

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True or False: A direct mail flyer is an example of a controlled channel . true A news release is an example of a controlled channel . False True or False: An organization's Facebook post is an example of an uncontrolled channel . false Which of the following are NOT a core attribute of a key message as outlined in the chapter ? Banal Taking the time to distinguish how your ____ prefers to receive their information is worth taking the time to figure out . Target audience Which type of media is sometimes found to be most trustworthy by the general public ? Earned Which of the following is a tool used by PR practitioners to help stay focused on sharing media ? Social media content calendars Billboards are an example of what type of media ? Paid
A video news release is an example of what type of media ? Owned True or False: The letter "P" in the RPIE model stands for planning . true True or False: Strategic planning is a key component to creating value for an organization or brand . true True or False: The letter "A" in the PACE mindset stands for automation . false True or False: Making certain that the objective you set is possible to attain is at the core of being timely . false
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