Economi11

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DBA 101

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Economics

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Nov 24, 2024

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Economics Section 1 of Chapter 10 covers the monopolistic competitor; one tool that firms have in this market structure is advertising. For this discussion, your task is to (answer all of the following): 1. Think about and describe a real-world advertising campaign that you have witnessed. If available, please share the campaign ad in your post (YouTube link, Image, etc.). Make sure ad complies with student code of conduct. 2. Describe the types of media this campaign used. 3. Describe how this campaign meant to differentiate the firm’s product from others? In your opinion, was it effective? Why or why not? I don't pay too much attention to advertisements. For the past at least 10 years, I haven't owned a TV and have had ad blockers that prevent all the advertisements you usually see through YouTube. The one ad that does kind of stick out in my mind from when I was younger were the Allstate ads were they would say, “Are you in good hands?” Allstate Commercial - The Best Things in Life I know they were on TV to be sure but I also think that Allstate had radio ads running as well. I vaguely recall the chime that would play before the notable quote and they also had paper ads in the newspaper for their insurance. These Allstate commercials but definitely meant to give the consumer a sense of belonging to a large group. The advertisements often had families or loved ones of other people whom the narrator would then ask the consumer to consider what might be best for them. They were more serious but also gentle at the same time with a majority of calm imagery.I think at the very least the advertising campaign and it's jingle was effective making the phrase sticking your mind I've heard a few jokes using the quote when someone got into a car accident and was covered under them but then did not necessarily get the best insurance payout. At the very least I'll stay the still around I cannot go out of business so the advertising campaign must have been good enough to keep especially since it aired for at least half a decade.

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