Written Assignment Unit 5_a

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Kenyatta University *

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Nov 24, 2024

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1 Written Assignment Unit 5 Student Instructor Institution Course Date

2 1. After studying this chapter, are you more likely or less likely to buy fair trade coffee? Why or why not? I am more likely to buy fair-trade coffee. This is due, in part, to fair trade regulations that guarantee farmers are paid fairly for their coffee beans. As a result, the farmers can better their lives and provide for their families by selling their products for a respectable profit. Additionally, purchasing fair trade coffee promotes environmentally friendly agricultural methods. Organic farming practices are often used to create fair-trade coffee, aiding in environmental preservation and the preservation of natural resources (Block, et al., 2015). This is crucial because if coffee manufacturing is not done sustainably, it may have a detrimental effect on the ecosystem. The fact that fair trade coffee often has better quality than regular coffee is another factor that makes me more inclined to purchase it. This is because fine trade coffee is usually produced using conventional techniques, which might result in a cup of coffee with a more fabulous taste and fragrance. 2. Is there another way of achieving the objectives of improving the lives of developing- country farmers and producers than the Fair Trade approach? Describe at least one option. Providing farmers and other producers access to modern machinery and tools is another way to improve their quality of life. Innovative irrigation methods and genetically modified seeds are only two examples of how technology is being used to enhance agricultural production and efficiency. The government can also sponsor training courses for farmers to help them become proficient with such tools.

3 To further improve farmers' and producers' standard of living, it is essential to invest in infrastructures like roads, bridges, and ports. Making it easier for farmers to transport their commodities to markets might boost their income and standard of living. In addition, the government may help farmers get loans and other financial services to expand their businesses. 3. Why do consumers buy Fair Trade products? List a few reasons and analyze each of them. Several factors influence a customer's decision to purchase a Fair Trade product. One of the most common explanations is that they want to ensure that farmers are paid fairly. Under fair trade standards, producers like farmers are guaranteed a minimum price for their wares, which might enhance their standard of life and allow them to provide for their families (Sadoulet, et al., 2015). By opting for Fair Trade products, consumers may feel good about supporting the farmers and other producers of the goods they purchase. Fair Trade products are preferred by many because of their higher quality compared to mass- produced alternatives. Products considered Fair Trade are often made using organic materials and time-honored methods. For instance, compared to regular coffee, the flavor and aroma of Fair Trade coffee tend to be more intense since it is grown to utilize both traditional and organic methods. Those who buy Fair Trade products do so because they support sustainable farming practices. Regulations promoting fair trade often include provisions requiring producers to use environmentally friendly agricultural practices like organic farming and resource conservation. This could help future generations protect the environment and its natural riches.

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4 In conclusion, consumers buy Fair Trade products for a variety of reasons, including but not limited to ensuring that farmers are paid a living wage, gaining access to higher-quality items, and promoting sustainable agriculture. By opting for Fair Trade items, consumers can assist the farmers and other producers of the commodities they purchase, have a superior product and feel good about themselves all at the same time.

5 References De Janvry, A., McIntosh, C., & Sadoulet, E. (2015). Fair trade and free entry: can a disequilibrium market serve as a development tool?. Review of Economics and Statistics, 97(3), 567-573. Krasnozhon, L. A., Simpson, D., & Block, W. E. (2015). Fair trade: Its real impact on the working poor. The Review of Social and Economic Issues, 1(2), 5.

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