Kyle Jones Milestone One

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RUNNING HEAD: Milestone One : Background Research and Critique 1 Milestone One: Background Research and Critique Kyle Jones IT-515 Innovation in Information Technology Professor Syed Southern New Hampshire University May 7, 2023

Milestone One: Background Research and Critique 2 Needs and Challenges HYPERVSN is a technology company that is trying to enter the market as a leader in holographic imaging to enable a more full-featured experience that is currently lacking in online retail. HYPERVSN’ and its venture partner EUCLIDEON, another holograph imaging company, both lack the technology that is able to give customers the full experience of in-person shopping without having to ever enter the store. Customers should be able to see, feel, and manipulate the objects as they see fit. One of the challenges they have run into is finding a partner that can develop the “feel” part of their experience. HYPERVSN wants customers to be able to feel any of the holographic products, enough information to give customers an idea of the texture of the product they are thinking of purchasing. HYPERVSN dream, like every project, has constraints. The budget for this product is $2.5M and they wish to have the product on the market within 5 years. In order to address the lack of an in-house technology solution for physical feedback from holograms, HYPERVSN needs to include another company in its product venture. This company will need to be on the leading edge in holographic technology and products. Their product needs to align with the goals and constraints of HYPERVSN’s vision. In order to meet their time and budget constraints for the Holodeck experience, HYPERVSN will need to partner with a company that is close to having a viable consumer product on the market. The further away from product launch a hypothetical company is, the more time and R&D costs it will take to fully realize HYPERVSN’s vision.

Milestone One: Background Research and Critique 3 Innovative Technologies One innovative hologram technology that could fill this niche is being developed by Dr. Ben Long and his colleagues at the University of Bristol’s Department of Computer Science. The goal of their research is to be able to develop holograms that you can touch and feel using acoustic ultrasound. The product is in its infancy, however, the team has successfully demonstrated their ability to create 3-dimensional shapes out of thin air using patterns of focused ultrasonic waves that create turbulent disturbances in the air which provides feedback to the user. The technology is able to manipulate objects, such as rotation, and is able to synthesize multiple shapes at the same time (Long et al., 2014). The device is equipped with the ability to track a user’s hand inputs onto the 3D scene allowing the object to react accordingly. The Bristol researchers conducted a study at the university with 6 male participants and showed that participants could correctly identify the shape of the invisible object with 66.7 – 100% accuracy (Long et al., 2014). This product would ideally be used in conjunction is a setup that utilizes 3- dimensional imaging technology as the acoustic ultrasound itself only produces the haptic feedback, and not the image itself. Another company developing a product incorporating the feedback of nonexistent objects is the TESLASUIT from VR Electronics Ltd. The TESLASUIT is a full-body wearable suit that includes a set of haptic feedback gloves. The TESLASUIT provides haptic feedback to the user in the form of force, vibrotactile, electrotactile, ultrasonic, and thermal. WR Electronics plans to market its technology in the entertainment, medical, and consumer markets. The TESLASUIT glove would be most beneficial to HYPERVSN’s consumer-focused Holodeck project. The glove is able to provide haptic feedback to the wearer to “emulate sensations and create the perception of solid object texture and various surface types” markets (teslasuit, 2023). Per glove, the

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Milestone One: Background Research and Critique 4 TESLAGLOVE boasts 45 channels, frequencies in the range of 1 – 60 Hz, and currents in the range of 1 – 80 mA. The glove’s fingers are able to provide force feedback to the user providing information about an object’s shape, size, and texture. The glove itself is fully adjustable allowing it to customize to the fit of any user. VR Electronics LTS offers the ability to pre-order its development kit for $14,999. By ordering the glove, HYPERVSN can program its holograms with the correct types of feedback for its consumer products, allowing customers to view, interact with, and fully experience the products. Research from the University of Tokyo’s Department of Complexity Science and Engineering has sought to solve this problem with a different approach by developing what they are calling the HaptoClone. The HaptoClone consists of two boxes, one local and one remote. By placing an object in the remote box, users at the local box can both see and feel the remote object in real-time. The visuals are captured by replicating the light waves from the remote box to create an exact replica of the object. The physical sensory attributes are achieved in a similar manner to the research produced by Long et al at the University of Bristol by using an ultrasonic phased array which generates a converged pressure field. The 3-dimensional location of objects in both boxes is tracked, and strong pressure fields are created in both boxes at the points of intersections. This allows both the users to experience the remote object, and the remote object itself to be acted upon by the user as well (Makino et al, 2016). One of the greatest strengths of utilizing this technology as the product solution for HYPERVSN, is that it incorporates the hologram directly into its technology and does not rely on holographic integration from another company or product. This will significantly decrease project costs. In further research from the same department, the researchers have built upon their product and are not able to overlay virtual 2-dimensional assets. Meaning that there is no need for objects in a remote box for duplication.

Milestone One: Background Research and Critique 5 This technology can be used in conjunction with digital assets to provide responsive haptic feedback (Yoshida et al., 2017). Assessment Overall, the product with the highest cost is the unnamed ultrasonic technology from the researchers at the University of Bristol as it is the product with the most infancy. Therefore, it will require more funding for its research and development in order to create a consumer market- ready product that HYPERVSN can utilize. The TESLAGLOVE can be made consumer-ready by HYPERVSN’s team by purchasing the development kit at a cost of ~$15,000 per unit, along with the manpower costs of the development team working on integrating the physical product with HYPERVSN’s project. The lowest cost will likely be the HaptoClone product from the University of Tokyo if HYPERVSN can strike a partnership deal with the team in order to integrate the product into the project. The research from the University of Bristol boasts a really exciting prospect of being able to provide mid-air feedback using an array of ultrasonic emitters without the need for a consumer to wear any external devices. This fits well into HYPERVSN’s goal of not needing any wearable devices. The ultrasound device needs only to be paired and aligned with hologram technology to give consumers a sense of feeling when browsing products. The TESLAGLOVE may boast the greatest sensory feedback for consumers. The glove allows for haptic, electro, and thermal feedback providing a full-featured sensory experience to users, However, this does require the use of a wearable device which may be cumbersome to consumers and does not align very well with HYPERVSN’s project goal. The HaptoClone seems to be a good mix of both products. It does not require the use of any wearable technology and also comes with its own hologram technology that can be programmed in. These holograms can produce an exact visual copy of an

Milestone One: Background Research and Critique 6 object in a remote HaptoClone or can display a 2-dimensional asset with the provided ultrasonic feedback. The box itself would be the limiting factor as the ultrasonic array as well as the imaging technology are all housed in a roughly 1 cu. M box. Selection The selection that would be the most beneficial to HYPERVSN’s Holodeck project will be the HaptoClone being developed by the researchers at the University of Tokyo. The HaptoClone can create haptic feedback for customers without the need for any wearable devices. Though the technology is constrained to the HaptoClone box, it can be developed to be upscaled to integrate into the HYPERVSN Holodeck by upscaling the ultrasonic array as well as upscaling the visual transmitting devices. Utilizing this upscaled technology, the Holodeck will be able to display either an exact 3-dimensional visual copy of a device in a remote box or an overlayed 2- dimensional digital asset. Consumers will be able to set into the holodeck and view, interact with, and feel products that they are interested in purchasing.

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Milestone One: Background Research and Critique 7 References Long, B., Seah, S. A., Carter, T., & Subramanian, S. (2014). Rendering volumetric haptic shapes in mid-air using ultrasound: Proceedings of ACM SIGGRAPH Asia 2014. ACM Transactions on Graphics , 33(6), [181]. https://doi.org/10.1145/2661229.2661257 Makino, Y., Furuyama, Y., Inoue, S., & Shinoda, H. (n.d.). HaptoClone (Haptic-Optical Clone) for Mutual Tele-Environment by Real-time 3D Image Transfer with Midair Force Feedback. Proceesings of the 2016 CHI Conference on Human Factors in Computing Systems. (pg 1980-1990) https://doi.org/10.1145/2858036.2858481 Yoshida, K., Horiuchi, Y., Inoue, S., Makino, Y., & Shinoda, H. (2017). HaptoCloneAR: Mutual Haptic-Optic Interactive System with 2D Image Superimpose. ACM SIGGRAPH 2017 Emerging Technologies (SIGGRAPH ‘17) (pp. 1-2). Retrieved from https://hapislab.org/public/papers/17_SIGGRAPH_E-tech_yoshida.pdf

Kyle Jones Milestone One

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