Forum18Page Designf23_BT

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University of Minnesota-Twin Cities *

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3441

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Computer Science

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Dec 6, 2023

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docx

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WRIT 3441 Technical Editing: Week 10 activity—Due Tues, Nov 7 Chapter 10: Editing Page Design Chapter Activities 1. First, analyze the following flyer according to the principles from Ch 10: alignment, repetition, contrast, balance, and proximity, etc . You can add other problems you see such as the visuals and fonts. Second , identify editing goals to improve the document. Third, in a paragraph, describe and justify the changes you are suggesting.

a. Personally, I would alter the font, changing it to a more professional font. Also, I would change the color scheme, creating more contrast and highlighting specific areas of importance while using this contrast. Also, change the alignment from the current center alignment, perhaps finding one that is more professional and would help the readability. The spacing can also be altered, seeking to create a more fluid, smoother bulletin. The proximity of the graphics is also interesting and would

possibly benefit from altering the proximity of the visuals. Also, the visuals seem to have an unprofessional tone, one that could give off the wrong message. Changing these visuals so that they have a more professional context would be beneficial to the organization and who they attract. Changing headings would also benefit this bulletin, making it clear which information is most important and which can be a secondary piece of information. b. The justification for these edits is that the bulletin is off to a great start, however it still seems a little basic and could benefit from these edits, specifically the proximity, color scheme choices, and the alignment of the bulletin. Also, even though sometimes less is more, adding another graphic or even changing the current visuals could help to get your point across better. The apparent amount of whitespace is a bit distracting, and I think the design, especially the contrast of this document, could improve the reader’s understanding of the document and ability to read the document. 2. See the following brochure, Disaster Relief and repeat the same procedure for analyzing and identifying editing goals as you did in exercise 1. Check for additional items such as hierarchy, parallel items in the bulleted list, font sizes, grouping, and any other elements from chapter 10 in the Technical Editing textbook. (approx. 2 paragraphs) a. The first thing with this brochure that stands out to me is the alignment. Some of the headings for sections are spliced/cut off and read poorly. Changing this alignment so that there is a uniform alignment for sections would be beneficial to the reader. Also, some of the captions/text associated with images in free hanging and all over the place, so aligning images/visuals with specific text would create a more fluid and understandable reading experience. There is also a lot of white space for this brochure, and I think changing the base color/color scheme of the brochure would help with the contrast and visual appeal of the brochure. The bulleted list on the second page is also very long and as a run-on feel, so perhaps expanding this list into two lists with different headings, or organizing the list into multiple columns, would help with the flow of this list and the points within the list. Along with this, the bulleted list can be formatted so that each bullet starts with a verb, creating consistency within the format and presentation of the bullets. b. Another main concern with this brochure is the varying font sizes. While it is okay to have this for headings of specific sections, a lot of the text seems to vary in size, creating a distracting element for the readers. Finding a uniform font size for the body paragraphs of this brochure would be very key to improving the readability and flow of the content. I would also change the box border around the bulleted list

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heading to match the other format of the headings, creating uniformity within your section headings. Finally, I don’t really know what information is critical information within this brochure so finding a way to highlight this information, either through increased contrast or a heightened focus on these key points, would be extremely helpful to the reader.

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