SCS 100 Module Three Activity

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

3216

Subject

Computer Science

Date

Dec 6, 2023

Type

docx

Pages

Uploaded by AdmiralTiger3402

SCS 100 Module Three Activity Template Melissa Benway Describe how groups and/or cultures are presented in all your advertisements.  Google: Body Type o The individuals presented appear to share common interests around dancing and music. This is not limited to any singular genre or dance style, as various forms of both are seen throughout the advertisement. So, I can confidently say that the individuals presented belong to groups of individuals who either enjoy or participate in dancing or listening to music. All the individuals are relatively young, with a mixture of various generations, all belonging to the 55 and under age groups. I also seen groups of performers, who were seen preforming for cameras and crowds. Two individuals belong to the medical field occupations, so that puts them in a group. I feel like documenting culture would be assuming because culture can be very broad or very thin. While the message of the ad, is in support of the modern self-love and body acceptance culture, it would wrong of me to speak on that, or label individuals seen in the ad as being apart of modern culture because there are scenes from many different times and timelines when different things had different meanings; kind of a “back in my day” mantra. There is a certain social media culture that can be observed in the groups pictured from 00:10 – 00:15.  Pantene: #SeeBeautyNotGender o The first cultural group I observed is that of individuals that can speak Taiwanese, as every individual that is heard speaking does so in Taiwanese. I observed individuals who are seen working, such as the delivery person, hair stylist, and fashion model. There is a mother and daughter, who belong to the same family. Some individuals are grouped as consumers who attend hair salons. There are individuals belonging to groups who own and operate cell phones. And a group of spectators, watching along the runway.  Hyundai: Smaht Pahk o I can group two individuals together as individuals who “drive cars”. Another individual is seen drinking a hot beverage, since I don’t know what is in the cup, I can only group him with others who also drink hot beverages. The woman seen has a dog, whether it is her dog or not is unknown, therefore I can say she belongs so a group of people who walk dogs. One individual is seen behind a box truck with hand dollies and a clip board, so it is likely he belongs to a delivery/moving occupation. Four out of five individuals also speak with accents.  Apple: A Climate Change Promise from Apple o The individual present is an infant which groups it in infancy age groups. Or infants who sleep on their backs or infants who sleep in big beds. The narrator has an accent and can be grouped according to dialect. Describe the representation of stereotypes in all your advertisements.  Google: Body Type o The evidence of stereotypes I observed are with the two individuals first pictured dancing in black and white, this is stereotypical dancing for white Americans from this era, even though people of all colors participated in various forms of dance. But what really enforces this as a stereotype are the scenes immediately following it which shows different groups of black Americans dancing in more vigorous forms of dance, strongly linked to black American cultures. As the media transitions to modern content, I 1

observed another stereotype linking strong social media use with generations of today. I hear this one all the time about how “youths today are born with a cell phone in hand”. The last stereotype to jump out at me is at 00:18, when a group of women, varying in shapes, sizes and heights are shown to help endorse today’s ideology of “love thy self, and thy body”. The problem is that there aren’t any slim women present, and these are exactly the “type” of women people assume would participate in such ideas, thereby making it stereotypical in that only larger women promote messages of positive body image.  Pantene: #SeeBeautyNotGender o The message of this advertisement is evident as it’s revealed in the title, “See Beauty, Not Gender” and while the message itself isn’t a stereotype, the context in which it was used is. The ad was filmed to target Taiwanese markets, and just so happens that Taiwan is known for its prevalence of “ladyboys”. But it was marketed for display in Taiwan so it probably wouldn’t be seen to them as stereotypical. I suppose it’s only a stereotype if the ad was broadcast on a global market because then it really would play into global beliefs.  Hyundai: Smaht Pahk o The entire ad is a stereotype, but that is what’s supposed to make it funny. The ad makes fun of the stereotypical Boston accent. Even the incorrect spelling in the title accentuates the Boston pronunciation by dropping the “r” and adding “ah”. The use of the “wicked” is also known to be used freely by residents of Massachusetts.  Apple: A Climate Change Promise from Apple o The only stereotype I can really point out is maybe the name given to the infant. It’s not so much the name but the voice that uses or gives the name. The narrator has a foreign possibly African accent, so it is likely the infant has African heritage, combine that with the spelling and pronunciation of Edan and it becomes a stereotypical African name, because African nations are often identified as having/giving names uncommon to other countries. Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.  I think one way my personal being influenced my observations, is that these are stereotypes to me but maybe not to others. Such as the example in the Pantene: SeeBeautyNotGender, is it or is it not a stereotype? Is it only a stereotype to me because I have some knowledge of Taiwanese culture? Or Google: Body Type, is it only a stereotype to me because that’s what I was taught to believe through my social groups? I’m beginning to believe that stereotypes could mean different things to different people and if that is true then seeing and acknowledging stereotypes isn’t being truly objective. 2

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

LAB 11 - Intro to CLI.doc

hw 6.pdf

AKINS DAD 220 DATABASE PROJECT.docx

SCS 100 Module Two Activity .docx

SCS 100 Module Four Activity .docx

SCS 100 Module One Activity .docx

hw 10.pdf

Module 7.1 (1).pdf

mock-final-exam.pdf

ShyenneDebar_Assignment 10.docx

Lab 12 - NUC.docx

CNET102_Lab10_Jaspreet Singh.docx

Recommended textbooks for you

COMPREHENSIVE MICROSOFT OFFICE 365 EXCE

Computer Science

ISBN:9780357392676

Author:FREUND, Steven

Publisher:CENGAGE L

Microsoft Windows 10 Comprehensive 2019

Computer Science

ISBN:9780357392607

Author:FREUND

Publisher:Cengage

Principles of Information Systems (MindTap Course...

Computer Science

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Cengage Learning

Fundamentals of Information Systems

Computer Science

ISBN:9781337097536

Author:Ralph Stair, George Reynolds

Publisher:Cengage Learning

Np Ms Office 365/Excel 2016 I Ntermed

Computer Science

ISBN:9781337508841

Author:Carey

Publisher:Cengage

Database Systems: Design, Implementation, & Manag...

Computer Science

ISBN:9781305627482

Author:Carlos Coronel, Steven Morris

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

COMPREHENSIVE MICROSOFT OFFICE 365 EXCE
Computer Science
ISBN:9780357392676
Author:FREUND, Steven
Publisher:CENGAGE L
Microsoft Windows 10 Comprehensive 2019
Computer Science
ISBN:9780357392607
Author:FREUND
Publisher:Cengage
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Np Ms Office 365/Excel 2016 I Ntermed
Computer Science
ISBN:9781337508841
Author:Carey
Publisher:Cengage
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781305627482
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning