SCS 100 Module Two Activity

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Southern New Hampshire University *

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Computer Science

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Dec 6, 2023

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SCS 100 Module Two Activity Template Melissa Benway Describe how individuals are presented in all of your advertisements. Google: Body Type o The individuals present by skin color are 14 individuals with white to fair skin color, 37 individuals with medium to dark/brown skin, and 5 individuals from tan to bronze skin. Of these individuals identified, 18 are seen as males, either biologically assigned, presenting masculine features, or by clothing style; 33 individuals are seen as females, either biologically assigned, presenting feminine features, or by clothing style; 5 individual gender identities are unknown due to limited exposure. Pantene: #SeeBeautyNotGender o The first individual has long dark hair, fair skin and is wearing a light-colored sleeveless shirt. The next individual has tan/bronze skin with long ombre hair, braces and is wearing a dark-colored zip up jacket that has a light-colored horizontal strip at the top and accented white sides under the arms. This individual is also wearing dark pants and a light-colored undershirt with white shoes and a golden ring on right hand. Next an individual with light/tan skin and long dark hair fashioned in a ponytail appears. This individual is wearing a light-colored long sleeve shirt with a collar, a dark colored apron, with golden earrings. Another individual with tan/bronze skin is shown having long blonde hair with dark roots. This individual is wearing a floor length light-colored dress, golden bracelets on both wrists, gold high heels, and a large golden necklace and gold earrings. This individual also is wearing visible make up including red lipstick. A fair/light skinned individual with short dark hair, wearing a dark colored dress and dark high heels is observed next. This individual is holding a light-colored bag on left shoulder with a golden bracelet/watch on left wrist and is wearing earrings. The last individual observed is a fair/tan skinned individual with medium length brown hair, wearing light-colored clothing, and a dark colored bag on right shoulder. This individual is seen carrying another light-colored bag in right hand and has a gold ring on right hand with golden earrings. Genders were not assumed during observation. Six voices higher octave voices are heard. Hyundai: Smaht Pahk o Seven individuals are presented with identified genders being six males and one female and identifies skin colors were six white and one black/brown. The first two individuals shown both have white skin. One older individual with brown thinning head hair and greying brown beard hair is driving, and a younger individual appearing as a male with no facial hair is in the passenger seat. Both are wearing dark colored clothing. The next two individuals seen are one male and one female with white skin colors. The female is relatively short in comparison to the male. Both have brown hair, and the male has a brown beard. The female is wearing a plaid over coat with a black scarf and black gloves, and the male is wearing a navy-blue zip up jacket. Another individual male with brown hair and a brown beard is shown, he is wearing black pants, a light-colored shirt with a black button up coat. followed by another older white male with no facial hair with touches of brown hair on top and white/grey hair above the ear. He is seen wearing a 1
soft blue hat, black gloves, a blue overcoat, and black undercoat with a light-colored high collar shirt underneath. Next a black/brown skinned individual appears with black hair and black facial hair, wearing a dark colored jacket, a red undershirt, a golden chain, and black earrings. Five of the individuals are heard speaking, with four of them having an accent. Apple: A Climate Change Promise from Apple o The only individual seen is a young brown/dark skinned infant with dark/brown hair wearing a light-colored onesie and light-colored pants. The voice of the narrator is male with an unknown to me accent. Describe the actions being taken by the individuals in all of your advertisements. Google: Body Type o The individuals observed are either dancing, watching others dance, clapping, or smiling. A small number of individual actions cannot be identified due to limited camera exposure. Individuals are seen dancing near others and in isolation. Noted facial expressions were smiling, opened mouth gestures, perched lips, laughing, and slightly parted lips. Pantene: #SeeBeautyNotGender o One individual is sitting, talking directly to the camera making subtle body movements and gestures. The next individual is seen driving/parking a two wheeled motorized scooter. This individual is observed taking off a helmet, holding a cell phone, jogging, glancing around surroundings, taking deep breaths, handing over an envelope to another. The Individual receiving envelope signs a paper and they both are smiling as they talk and interact. The next individual is first seen standing behind another individual talking with a smile and then later turns and smiles at another individual as they walk through a door; they touch hands and faces while conversing before the scene changes to one receiving a hair washing from the other. Both continue to smile and laugh throughout the interaction. The next scene is of another individual walking in between two rows of seated people, after a few steps this person falls to the ground. This individual’s facial expression shows a pause of movement, after a few seconds the individual stands and continues to walk forward. At the end the individual turns with enough force to flay hair and subtly smiles toward the camera. Hyundai: Smaht Pahk o The first individual is walking on the sidewalk, holding a cup in his left hand, he stops to observe as a car occupied by two other individuals attempts to park. The individual driving the car hangs his head out the window to better access his clearance. He then shakes his head and drives away, just as a female individual appears by walking to the side of the first individual. The two individuals then begin conversing as another individual drives up to attempt to park. The individual driving the second car begins a conversation with the two individuals still standing on the sidewalk in front of the parking space. After a few sentences the individual exits his car and approaches the other two individuals on the sidewalk, while raising his hand/arm, pressing a car remote button. The three individuals are not standing together on the sidewalk conversing as they watch the car being parked. During the conversation facial expressions indicate shock, surprise, disbelief, and astonishment. The scene jumps to another individual unloading a vehicle on the opposite side of the street showing signs of concern. The last individual present appears by hanging his upper body outside of a two-story window smiling while he nods his head. 2
Apple: A Climate Change Promise from Apple o The infant of this ad is sleeping on a large bed. The infant’s body jumps and twitches and moves as the narrator speaks in a cool, calm, reassuring tone. Explain whether social scientists can be truly objective when conducting research. I do not believe that social scientists can be truly objective, and the key word here is “believe”. That is my belief not everyone’s belief, just as my thoughts are mine alone and nobody else’s. The problem is that everyone perceives things differently. Actions that I may perceive as threatening can come off as harmless, even affectionate to others. One example could be made using autism spectrum disorder. Autism sometimes can hinder a person’s ability to “read the room” meaning they don’t perceive or pick up on emotional/social cues of others. Discuss how consumer biases may impact the interpretation of your advertisements. Consumer biases can limit the advertisements demographics. Meaning that an ad marketed for specific target only reaches that target. A very good example of this is the Google: Body Shape ad. It was not marketed with adult males in mind, nor the masculine ego that typical adorns male culture. Therefore, should an adult male find themselves viewing this content the message would be lost because interest isn’t peaked. Other assumptions from male perspectives such as insecurity is a feminine issue, or religious beliefs such as vanity is a sin could also deter the intended message to viewers. Something similar could be said for the Pantene: #SeeBeautyNotGender Ad, in which the content is marketed for women and LGBTQ identities. Consumers with hard beliefs on assigned genders probably wouldn’t take too kindly to this type of inclusiveness and could potentially refuse the company and/product for its marketing strategies. As for the Hyundai: Smaht Pahk Ad, someone individuals could have a strong dislike for the “Boston” accent, assigning negative affiliations with it and thereby deterring them away from the purchase of smart parking Hyundai. Accents play in a lot on how we perceive others, intentionally or unintentionally. Thick accents, particularly foreign accents, are often viewed as belonging to uneducated, low-income communities. In the Apple: A Climate Change Promise from Apple Ad, the narrator also speaks with a foreign accent and could be perceived negatively to consumers bias against immigrants. 3
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