Module 5 Homework Assignment (1)

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Module 5 Homework Assignment 1
Module 5 Assignment 2 Perform a Competitor Analysis for Toyota.com vs Subaru.com. The goal of this Assignment is to compare and analyze their data in specific aspects using the free version of Similarweb .
Module 5 Assignment - Requirements 3 Requirements: Set the custom date range for Nov-Dec, 2023 Question 1: (1 point) Briefly describe why these two companies are considered competitors Question 2: (1.5 points) Compare these two companies for two distinct categories a) Identify their sources of web traffic and analyze the data for the set custom date range ( Show a screenshot of the date, data and graphs ) (1.0 points) b) Briefly explain your findings (0.5 points) Question 3: (1.5 points) c) Identify their sources of social traffic and analyze the data for the set custom date range( Show a screenshot of the date, data and graphs ) (1.0 points) d) Briefly explain your findings (0.5 points)
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Module 5 Assignment - Similarweb 4 • Log in to your Similarweb account • Once in your dashboard, click on “ Web Analytics ” • Select “ Web Performance ” on the right column • Add the first website you would like to compare Steps to Get Started Steps to Get Started
Module 5 Assignment - Similarweb 5 • At the top of the page, click “ Compare ” to add your second companies/website for comparison Step 2 Steps to Get Started
Module 5 Assignment - Similarweb 6 • At the top of the page, click on the Date and select “Custom”. Set the custom date to Nov-Dec and click Apply Step 3 Steps to Get Started
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Response – Question 1 7 Briefly describe why these two companies are considered competitors. Please Fill in Your Responses Here Question 1:
Response – Question 2.a 8 Identify their sources of web traffic and analyze the data. This can be found under “Marketing Channels.” (Show a screenshot of the date, data and graphs) Please Place Your Screenshot(s) Here: Question 2.a:
Response – Question 2.b 9 Please Fill in Your Responses Here (you can add an additional slide if you need extra space) Briefly Explain Your Findings Question 2.b:
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Response – Question 3.a 10 Identify their sources of social traffic and analyze the data (Show a screenshot of the date, data and graphs) Please Place Your Screenshot(s) Here: Question 3.a:
Response – Question 3.b 11 Please Fill in Your Responses Here (you can add an additional slide if you need extra space) Briefly Explain Your Findings Question 3.b:
Email TA – Nicholas Dimitriadis ndimitriadis@fau.edu Virtual Office Hours Mondays 3:30 PM – 4:30 PM via Zoom appointment, And By Appointment 12 Question s? If you have any questions, let us know. Please keep in mind that our ability to address questions diminishes as we come closer to the submission deadline. Earlier the better is the mantra! Email Professor Chris Muccio cmuccio@fau.edu
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