WK 3 Milestone One
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School
Southern New Hampshire University *
*We aren’t endorsed by this school
Course
311
Subject
Communications
Date
Jan 9, 2024
Type
docx
Pages
5
Uploaded by ElderHawkMaster968
WK 3 Milestone One Target Audience:
Southern New Hampshire On-Campus Students
Age:
When developing a social media strategy, it is important to consider an individual's age. While social networking services are open to users of all age groups, certain demographics are more inclined to utilize them. Much of my intended audience consists of on-campus students, who generally belong to a younger demographic. Typically, individuals between the ages of 18 and 22 are commonly seen attending university to pursue a higher education. TikTok, Snapchat, Twitter, and Instagram are more prevalent among individuals of this demographic than Facebook. Hence, assessing our target audience when determining which platform(s) will effectively reach our target age group is important. Education: SNHU is one of the colleges that is expanding at the quickest rate across the country, and it now has 135,000 students enrolled in its online programs. More than 170,000 students are enrolled in Southern New Hampshire University's online programs, in addition to the more than 3,000 students who attend classes on campus. The student body of Southern New Hampshire University for the next academic year (2022) will consist of 2,601 undergraduate students, with males comprising 55% and females comprising 45% of the total enrollment. 60% of the student population resides in on-campus or other college-affiliated housing, while the other 40% lives off-campus. (Report, 2023)
Income:
Since we are promoting a bake sale to raise donations for St. Jude’s Research Hospital, income is another crucial factor to remember. Another thing to consider is how strict of a budget most college students are on. The average college student’s income varies. It ranges from $ 7,500
to $42,000 annually, with an average median of $34,089 annually. With this extensive range in income, smaller donations are more likely than larger ones. (Talent.com, 2023)
Geographic Location:
SNHU is projected to enroll around 134,345 students for the 2022-2023 academic year, representing diverse geographic origins. SNHU's full-time undergraduate population comprises 62% females and 38% males. Approximately 60% of students likely dwell in on-campus or other college-affiliated housing, while 40% live off-campus. (Team, 2023) (Report, 2023)
Current Social Media Use:
TikTok, Snapchat, Instagram, and Twitter exhibit significant popularity within the demographic of those aged 18 to 22. TikTok is the most frequently downloaded application among those aged 18 to 22, with an average daily usage duration of around 90 minutes. Furthermore, over 40 percent of individuals from Generation Z assert that the
platform's products significantly influence their buying choices.
Outside Interests:
Universities strongly encourage their students to participate in extracurricular
activities as they are a crucial component of the college experience. SNHU students have access to a total of 10 distinct clubs and organizations. Organizations falling under this category encompass academic and educational concerns, multicultural and spiritual life, special interests, sports groups, community service, student government, Greek life, university support, media and
the performing arts, and honor societies. (SNHU, 2023) If these groups opt to endorse or disseminate the news of this campaign, it will significantly augment the overall amount raised. Personal Values:
Our age group’s fluctuating values do not immediately impact our fundraising.
Hence, it is not a crucial factor in our social media strategy. Some students may desire to give but lack the financial resources, which does not necessarily reflect their principles.
Evaluating the Landscape: My focus will be on Instagram, Twitter, and Facebook, but I also aim to engage with university groups to optimize the utilization of additional platforms like Discord and Twitch. SNHU's social media has several notable features: exceptional photography,
proficient picture editing, and skilled writing; remarkable uniformity across several platforms; a substantial and active presence on multiple platforms; and a dedicated effort to promote the university's concern and involvement. SNHU's posting frequency on Instagram is lower than its other official social media platforms. However, SNHU is regularly tagged in their photos by other Instagram users. OPPORTUNITIES:
with its large following base, Facebook facilitates cross-platform connections to enhance follower count on other social media platforms. Additionally, it offers the
advantage of reaching on-campus students through the social media channels of on-campus clubs
and sports teams. Although most SNHU students attend online classes, social media is the most efficient method to quickly contact many students.
THREATS:
A significant proportion of SNHU's online student population may not actively interact with the university through social media platforms. Several students in conventional educational institutions rely on the school's social media platforms as their primary channel for receiving news and updates. There is an increase in attendance at events, availability of parking places, and dissemination of vital news. Although several students and staff members have online connections, engagement with the university's social media platforms is not mandatory. Consequently, the information about the bake sale could not circulate as effortlessly. Organization’s current social media strategies and platforms used:
Currently, SNHU has an online presence on Facebook, Instagram, Twitter, and TikTok. Among these platforms, Facebook boasts the most extensive viewership. Target audience(s) for specific platforms:
An optimal strategy for engaging with remote learners is to utilize social media sites such as Twitter, Facebook, and TikTok. While online students may not be able to participate in the bake sale physically, they may contribute by
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promoting it. For students who live on campus, utilizing Instagram as their primary channel for information and marketing will be quite advantageous. Instagram may be utilized to disseminate captivating posts or narratives on the preparations for the event. Before the actual day of the event, this will arouse interest and capture the children’s attention.
Organization’s typical triggers and connection strategies:
An optimal approach to engage with students would involve promptly addressing their comments and mentions on social media platforms. This exemplifies the institution's commitment to valuing the perspectives of both online and offline students and treating their ideas with utmost importance. If students are more satisfied with the institution, they are more inclined to promote it online. References
Report, U. N. (2023, 11 06). Southern New Hampshire University Student Life
. Retrieved from U.S. News and World Report: https://www.usnews.com/best-colleges/southern-new-
hampshire-university-2580/student-life#:~:text=Southern%20New%20Hampshire
%20University%20has,of%20students%20live%20off%20campus.
SNHU. (2023, 11 07). Student Organizations & Clubs
. Retrieved from Southern New Hampshire
University: https://www.snhu.edu/student-experience/campus-experience/student-
organizations-and-leadership/student-organizations-and-clubs
Talent.com. (2023, 11 07). Student average salary in the USA, 2023
. Retrieved from Talent.com: https://www.talent.com/salary?job=student#:~:text=How%20much%20does%20a
%20Student%20make%20in%20USA?&text=The%20average%20student%20salary
%20in,up%20to%20$65%2C955%20per%20year.
Team, C. F. (2023, 11 06). SNHU Demographics & Diversity Report
. Retrieved from College Factual: https://www.collegefactual.com/colleges/southern-new-hampshire-university/
student-life/diversity/