New Wk 4 Activity Template

COM 311 Module Four Activity Template Social Media Platforms Guide To complete this assignment, use the template below by replacing the bracketed text with the relevant information. The first row has been filled in to serve as an example and help guide your responses, and two example sources are cited in the Resources section. Do not use the example platform for one of your selected platforms.

Platform Function Target Audience Demographics Use Case/Purpose Limitations Adapted Message Considerations LinkedIn  Professional  Working professionals with college degrees  Job seekers  30 to 49 years old  United States (Lin, 2019)  Professional development  Networking with fellow professionals  Sharing industry resources and information  Connecting with coworkers and associates (Sponsored Content Tips, n.d.)  Cannot make a new connection unless you have existing common connections  The intent is to share business and professional information as opposed to personal information  Restrictions on advertisement formats (Sponsored Content Tips, n.d.) This channel would need to adapt the promotion to be suited to a professional audience. This could be done by using a slogan about celebrating your coworkers on Valentine’s Day, or the importance of peer recognition and teambuilding. For this platform, a link to the franchise’s LinkedIn page, a photo of coworkers laughing or having coffee, and the promotional offer should be included. (Sponsored Content Tips, n.d.) Facebook  Social  35-44  Worldwide  Potential for an endless variety of specialized areas  Get in touch with loved ones  The dynamic components need constant upkeep. Facebook ads that combine video and text are an excellent way to communicate your brand's narrative and put a unique twist on it. WhatsApp  Social Messaging  26-35  Used in 180  countries  Share your thoughts with your loved ones  Anyone may access the messages.  Messaging Companies may now engage in international trade with ease. Snapchat  Private  Video and image sharing  Signing up for an account requires a minimum age of 13.  A straightforward method of sharing ordinary events while engaging  The chat between two people vanishes once the window is opened. Make a miniseries promoting the fundraising, including speakers discussing the "swipe up" to buy cookies.