chapter+10+phil+102
docx
keyboard_arrow_up
School
Harrisburg Area Community College *
*We aren’t endorsed by this school
Course
102
Subject
Communications
Date
Jan 9, 2024
Type
docx
Pages
2
Uploaded by UltraMorning12706
For these first few, you are to assess the passages for advertising strategies, fallacies, and deceptive rhetorical devices
10-1 8) Ad for presidential coins: "Every reader of this newspaper who beats the order deadline will still get one of the last never-circulated Golden
Presidential Dollar Coins free with each sealed vault tube at just twenty-
eight dollars plus shipping." This ad uses the scarcity principle, implying that the coins are limited
and will soon run out. It also uses the bandwagon fallacy, suggesting that because other people are buying the coins, you should too.
Proactive commercial: "Got acne? Just ask your boyfriend what to do. Oh, that's right, you don't have a boyfriend." This ad uses an ad hominem attack, implying that if you have acne, you don't have a boyfriend. It's a form of emotional manipulation, playing on
insecurities to sell a product.
11) Newspaper ad for the Massachusetts State Lottery: "There's a good chance you could win the Numbers Game today. Just ask the 12,000 people who won yesterday
....
The only thing that's hard to do is lose. When
this many people win, how can you lost?"
This ad uses the appeal to probability fallacy, suggesting that because many people won yesterday, you're likely to win today. It also uses the bandwagon fallacy, implying that because many people are winning, you should play too
12) Notice on the package of Elizabeth Arden Ceramide Time Complex Capsules: "Take your skin back in time to the future of a younger tomorrow."
Answer the next two:
Advertisements, if you can believe Marshall McLuhan, contain a treasure trove of clues about our times. If you were an investigator who came across records containing most of today's advertisements a thousand years
from now, what might you learn from them about life in the 20th century?
Explain. (HINT: consider what they saw about "us", our values, and who we are) Advertisements reflect the values, desires, and concerns of a society. They can tell us about the products people used, the lifestyle they aspired to, the social norms and standards of beauty, and the technological advancements of the time. They can also reveal societal issues such as consumerism, gender roles, and stereotypes.
10-3 4) Find ads that reinforce and/or play upon stereotypes. Are these ads problematic for this reason? (explain)
Ads often use stereotypes to quickly communicate ideas and appeal to specific demographics. However, this can be problematic as it reinforces harmful stereotypes and can perpetuate bias and discrimination. For example, ads that portray women as primarily concerned with beauty and men as primarily concerned with power reinforce gender stereotypes. It's important to critically analyze these ads and consider their broader social implications.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help