Chapter 7 What is Your Preferred Decision-Making Style_
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Texas Tech University *
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3376
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Communications
Date
Jan 9, 2024
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4
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Survey Complete
The statements in this self-assessment describe how individuals go about making important decisions. SOURCE:
Inspired from ideas in C. W. Allinson and J. Hayes, J, "The Cognitive Style Index: A Measure of Intuition-Analysis for Organizational Research," Journal of Management Studies
, 33 (1996), pp. 119–35; S. G. Scott and R. A. Bruce, "Decision-Making Style: the Development and Assessment of a New Measure," Educational & Psychological Measurement, 55 (October 1995), pp. 818–31.
Read each statement in this decision making style inventory and indicate the extent to which you personally agree or disagree with the statement. Answer each item as truthfully as possible so that you get an accurate estimate of your decision making style. After completing the self-assessment, read the feedback that explains how to understand your score and interpret your results.
You must respond to all statements and in order to receive full credit for this self-assessment activity.
Rational Decision Style
1. I make decisions more on facts than my gut
instincts.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
2. I feel more comfortable making decisions in a logical
and systematic way.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
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3. My decision making tends to involve careful analysis
of facts and weighting of decision criteria.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
4. The best decisions I make are based on detailed
analysis of factual information.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Intuitive Decision Style
5. When making decisions, I rely upon my intuition
more than anything else.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
6. When I make a decision, it is more important for me
to feel the decision is right than to have a rational
reason for it.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
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7. I won’t make a choice that doesn’t feel right, even
when the facts indicate it is the right choice.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
8. When I make a decision, I trust my inner feelings and
reactions.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Rational decision style
Rational
decision
style
0
20
19
19/20
19
Strong preference for rational decision making
People with high scores on this scale like to make decisions based on facts and logical analysis. They try to avoid or ignore gut instinct when it contradicts objective information.
Intuitive Decision Style
Intuitive
decision
style
0
20
12
12/20
12
Moderate preference for intuitive decision making
People with high scores on this scale like to make decisions based on their inner feelings or ‘gut instinct’. They try to avoid rational choices if they are inconsistent with their intuition.
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The decision making style inventory estimates the extent to which you prefer rational and intuitive decision making. Both the ‘rational’ and ‘intuitive’ decision styles have a maximum score of 20 points and a minimum score of 4 points. Notice that you can have higher or low levels of BOTH decision-making styles. For example, you might score very high on both rational and intuitive decision making. This is not contradictory. Some people engage in more intense rational and intuitive thinking.